Innovation & Design Remix - Autumn 2013
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Transcript of Innovation & Design Remix - Autumn 2013
0 Picture : Anne He http://www.annhe.com
Few thoughts on innovation September 2013
“because the purpose of business is to create a customer, the business enterprise has only two basic functions: innovation and marketing.”
Peter Drucker
Picture: szeke www.flickr.com via compfight.com
What is innovation and how do you succeed?
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Could you define Innovation please It all starts with a situation,
* i.e a network of people and things animated by flows of information, energy, materials & behaviors
Source : frog design Creative Director Thomas Sutton
Could you define Innovation please Add a new thing which modifies both the
structure of the network and its flows
Source : frog design Creative Director Thomas Sutton
Could you define Innovation please You get the innovation process
Source : frog design Creative Director Thomas Sutton
Insight + Idea + Impact Source : Fahrenheit 212. Picture : Anne He http://www.annhe.com
The magic
Technology driven
User centric
Design driven
The limit of technology driven innovation
Source : frog design Creative Director Thomas Sutton
What about Design ?
Source : frog design Creative Director Thomas Sutton
“design must not only be the instrument that gives
a nice form., rather it must anticipate a need,
proposing a vision”
A quest for new meanings
Source : Roberto Verganti, Design Driven Innovation. Pictures : Artemide
Customer buy products and services to help them get jobs done
emotional functional
personal social
Source : Strategyn, Tony Ulwick
Customers want to get their jobs done cheaper or faster
they may also want to get more
jobs done
Source : Strategyn, Tony Ulwick
Source : frog design
In the end