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INNOVATORS DAIRY PRODUCTS (Pvt.) Ltd.

Need to launch

Idea generation:

Main idea behind this product

generation is milk crises in U.K in 2005/09. The other

thing is that the people of U.K are more conscious about

their childrens health Innovators (Pvt) Ltd is offering

them the best healthy product for their childrens.

Fats ingredient in the milk products of U.K are high. They

have categorized milk products on account of fats but

they are not focusing on calcium that is very essential for

babies health so we are introducing milk with less fatbut enriched with the calcium which is beneficial for their

children.

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NEW PRODUCT LAUNCHED BY INNOVATORS (PVT) LTD.

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AN OVERVIEW OF INNOVATORS

Innovators (Pvt) Ltd. Pakistan was established in 2009.

Previously serving Pakistan and now it is going to launch a new product of milk

(ABLA) with full calcium specialized for children and growing teens in U.K. Its plant

is located in Newry and country head office is located in Belfast (capital of

Northern Ireland).

VISION STATEMENT

Provide the healthy products of Dairy and trying to keep lives on track.

MISSION STATEMENT

To lead in the Dairy products industry and enhance our share in market by

meeting customers, suppliers and distributors needs.
http://www.ukcities.co.uk/Newry/http://www.ukcities.co.uk/Newry/

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United Kingdom

The United Kingdom of Great Britain and Northern Ireland (commonly known as the United

Kingdom, the UK or Britain) is a sovereign state located off the northwestern coast of

continental Europe. It is an island country, spanning an archipelago including Great Britain, the

northeastern part of the island of Ireland, and many small islands. Northern Ireland is the only

part of the UK with a land border, sharing it with the Republic of Ireland. Apart from this land

border, the UK is surrounded by the Atlantic Ocean, the North Sea, the English Channel and the

Irish Sea. The largest island, Great Britain, is linked to France by the Channel Tunnel.

The United Kingdom is a constitutional monarchy and unitary state consisting offour countries:

England, Northern Ireland, Scotland and Wales. It is governed by a parliamentary system with

its seat of government in London, the capital, but with three devolved national administrations

of varying powers in Belfast, Cardiffand Edinburgh, the capitals of Northern Ireland, Wales and

Scotland respectively. The Channel Island bailiwicks ofJersey and Guernsey, and the Isle of Manare Crown Dependencies, which means they are constitutionally tied to the British monarch but

are not part of the UK. The UK has fourteen overseas territories that are not constitutionally

part of the UK. These territories are remnants of the British Empire, which at its height in 1922

encompassed almost a quarter of the world's land surface, the largest empire in history. British

influence can still be observed in the language, culture and legal systems of many of its former

colonies.

The UK is a developed country, with the world's sixth largest economy by nominal GDP and the

sixth largest by purchasing power parity. It was the world's first industrialized country and the

world's foremost power during the 19th and early 20th centuries, but the economic and social

cost of two world wars and the decline of its empire in the latter half of the 20th century

diminished its leading role in global affairs. The UK nevertheless remains a major power with

strong economic, cultural, military, scientific and political influence. It is a recognized nuclear

weapons state and has the third or fourth highest defense spending in the world. It is a

Member State of the European Union, a permanent member of the United Nations Security

Council, and is a member of the Commonwealth of Nations, G8, G20, NATO, OECD, and the

World Trade Organization.

Government and politics

The UK has a parliamentary government based on the Westminster system that has beenemulated around the worlda legacy of the British Empire. The Parliament of the United

Kingdom that meets in the Palace of Westminster has two houses: an elected House of

Commons and an appointed House of Lords, and any Bill passed requires Royal Assent to

become law. It is the ultimate legislative authority in the United Kingdom since the devolved

parliament in Scotland and devolved assemblies in Northern Ireland, and Wales are not
http://en.wikipedia.org/wiki/Terminology_of_the_British_Isleshttp://en.wikipedia.org/wiki/Sovereign_statehttp://en.wikipedia.org/wiki/Continental_Europehttp://en.wikipedia.org/wiki/Island_countryhttp://en.wikipedia.org/wiki/Archipelagohttp://en.wikipedia.org/wiki/Great_Britainhttp://en.wikipedia.org/wiki/Irelandhttp://en.wikipedia.org/wiki/Northern_Irelandhttp://en.wikipedia.org/wiki/Republic_of_Ireland_%E2%80%93_United_Kingdom_borderhttp://en.wikipedia.org/wiki/Republic_of_Irelandhttp://en.wikipedia.org/wiki/Atlantic_Oceanhttp://en.wikipedia.org/wiki/North_Seahttp://en.wikipedia.org/wiki/English_Channelhttp://en.wikipedia.org/wiki/Irish_Seahttp://en.wikipedia.org/wiki/Francehttp://en.wikipedia.org/wiki/Channel_Tunnelhttp://en.wikipedia.org/wiki/Constitutional_monarchyhttp://en.wikipedia.org/wiki/Unitary_statehttp://en.wikipedia.org/wiki/Countries_of_the_United_Kingdomhttp://en.wikipedia.org/wiki/Englandhttp://en.wikipedia.org/wiki/Northern_Irelandhttp://en.wikipedia.org/wiki/Scotlandhttp://en.wikipedia.org/wiki/Waleshttp://en.wikipedia.org/wiki/Parliamentary_systemhttp://en.wikipedia.org/wiki/Seat_of_governmenthttp://en.wikipedia.org/wiki/Londonhttp://en.wikipedia.org/wiki/Capital_(political)http://en.wikipedia.org/wiki/Devolutionhttp://en.wikipedia.org/wiki/Belfasthttp://en.wikipedia.org/wiki/Cardiffhttp://en.wikipedia.org/wiki/Edinburghhttp://en.wikipedia.org/wiki/Channel_Islandshttp://en.wikipedia.org/wiki/Bailiwickhttp://en.wikipedia.org/wiki/Jerseyhttp://en.wikipedia.org/wiki/Guernseyhttp://en.wikipedia.org/wiki/Isle_of_Manhttp://en.wikipedia.org/wiki/Crown_Dependencieshttp://en.wikipedia.org/wiki/British_overseas_territorieshttp://en.wikipedia.org/wiki/British_Empirehttp://en.wikipedia.org/wiki/List_of_largest_empires#All_empires_at_their_greatest_extenthttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Culture_of_the_United_Kingdomhttp://en.wikipedia.org/wiki/Common_lawhttp://en.wikipedia.org/wiki/Developed_countryhttp://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)http://en.wikipedia.org/wiki/Gross_domestic_producthttp://en.wikipedia.org/wiki/List_of_countries_by_GDP_(PPP)http://en.wikipedia.org/wiki/Purchasing_power_parityhttp://en.wikipedia.org/wiki/Industrialisationhttp://en.wikipedia.org/wiki/Power_in_international_relationshttp://en.wikipedia.org/wiki/Great_powerhttp://en.wikipedia.org/wiki/Nuclear_Non-Proliferation_Treatyhttp://en.wikipedia.org/wiki/List_of_states_with_nuclear_weaponshttp://en.wikipedia.org/wiki/List_of_states_with_nuclear_weaponshttp://en.wikipedia.org/wiki/List_of_countries_by_military_expenditureshttp://en.wikipedia.org/wiki/Member_State_of_the_European_Unionhttp://en.wikipedia.org/wiki/European_Unionhttp://en.wikipedia.org/wiki/United_Nations_Security_Council#Permanent_membershttp://en.wikipedia.org/wiki/United_Nations_Security_Councilhttp://en.wikipedia.org/wiki/United_Nations_Security_Councilhttp://en.wikipedia.org/wiki/Commonwealth_of_Nationshttp://en.wikipedia.org/wiki/G8http://en.wikipedia.org/wiki/G20_major_economieshttp://en.wikipedia.org/wiki/North_Atlantic_Treaty_Organisationhttp://en.wikipedia.org/wiki/Organisation_for_Economic_Co-operation_and_Developmenthttp://en.wikipedia.org/wiki/World_Trade_Organizationhttp://en.wikipedia.org/wiki/Parliamentary_systemhttp://en.wikipedia.org/wiki/Parliamentary_systemhttp://en.wikipedia.org/wiki/Westminster_systemhttp://en.wikipedia.org/wiki/Westminster_systemhttp://en.wikipedia.org/wiki/British_Empirehttp://en.wikipedia.org/wiki/British_Empirehttp://en.wikipedia.org/wiki/Parliament_of_the_United_Kingdomhttp://en.wikipedia.org/wiki/Parliament_of_the_United_Kingdomhttp://en.wikipedia.org/wiki/Parliament_of_the_United_Kingdomhttp://en.wikipedia.org/wiki/Palace_of_Westminsterhttp://en.wikipedia.org/wiki/Palace_of_Westminsterhttp://en.wikipedia.org/wiki/House_of_Commons_of_the_United_Kingdomhttp://en.wikipedia.org/wiki/House_of_Commons_of_the_United_Kingdomhttp://en.wikipedia.org/wiki/House_of_Commons_of_the_United_Kingdomhttp://en.wikipedia.org/wiki/House_of_Lordshttp://en.wikipedia.org/wiki/House_of_Lordshttp://en.wikipedia.org/wiki/Royal_Assenthttp://en.wikipedia.org/wiki/Royal_Assenthttp://en.wikipedia.org/wiki/Scottish_Parliamenthttp://en.wikipedia.org/wiki/Scottish_Parliamenthttp://en.wikipedia.org/wiki/Northern_Ireland_Assemblyhttp://en.wikipedia.org/wiki/Northern_Ireland_Assemblyhttp://en.wikipedia.org/wiki/National_Assembly_for_Waleshttp://en.wikipedia.org/wiki/National_Assembly_for_Waleshttp://en.wikipedia.org/wiki/National_Assembly_for_Waleshttp://en.wikipedia.org/wiki/Northern_Ireland_Assemblyhttp://en.wikipedia.org/wiki/Scottish_Parliamenthttp://en.wikipedia.org/wiki/Royal_Assenthttp://en.wikipedia.org/wiki/House_of_Lordshttp://en.wikipedia.org/wiki/House_of_Commons_of_the_United_Kingdomhttp://en.wikipedia.org/wiki/House_of_Commons_of_the_United_Kingdomhttp://en.wikipedia.org/wiki/Palace_of_Westminsterhttp://en.wikipedia.org/wiki/Parliament_of_the_United_Kingdomhttp://en.wikipedia.org/wiki/Parliament_of_the_United_Kingdomhttp://en.wikipedia.org/wiki/British_Empirehttp://en.wikipedia.org/wiki/Westminster_systemhttp://en.wikipedia.org/wiki/Parliamentary_systemhttp://en.wikipedia.org/wiki/World_Trade_Organizationhttp://en.wikipedia.org/wiki/Organisation_for_Economic_Co-operation_and_Developmenthttp://en.wikipedia.org/wiki/North_Atlantic_Treaty_Organisationhttp://en.wikipedia.org/wiki/G20_major_economieshttp://en.wikipedia.org/wiki/G8http://en.wikipedia.org/wiki/Commonwealth_of_Nationshttp://en.wikipedia.org/wiki/United_Nations_Security_Councilhttp://en.wikipedia.org/wiki/United_Nations_Security_Councilhttp://en.wikipedia.org/wiki/United_Nations_Security_Council#Permanent_membershttp://en.wikipedia.org/wiki/European_Unionhttp://en.wikipedia.org/wiki/Member_State_of_the_European_Unionhttp://en.wikipedia.org/wiki/List_of_countries_by_military_expenditureshttp://en.wikipedia.org/wiki/List_of_states_with_nuclear_weaponshttp://en.wikipedia.org/wiki/List_of_states_with_nuclear_weaponshttp://en.wikipedia.org/wiki/Nuclear_Non-Proliferation_Treatyhttp://en.wikipedia.org/wiki/Great_powerhttp://en.wikipedia.org/wiki/Power_in_international_relationshttp://en.wikipedia.org/wiki/Industrialisationhttp://en.wikipedia.org/wiki/Purchasing_power_parityhttp://en.wikipedia.org/wiki/List_of_countries_by_GDP_(PPP)http://en.wikipedia.org/wiki/Gross_domestic_producthttp://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)http://en.wikipedia.org/wiki/Developed_countryhttp://en.wikipedia.org/wiki/Common_lawhttp://en.wikipedia.org/wiki/Culture_of_the_United_Kingdomhttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/List_of_largest_empires#All_empires_at_their_greatest_extenthttp://en.wikipedia.org/wiki/British_Empirehttp://en.wikipedia.org/wiki/British_overseas_territorieshttp://en.wikipedia.org/wiki/Crown_Dependencieshttp://en.wikipedia.org/wiki/Isle_of_Manhttp://en.wikipedia.org/wiki/Guernseyhttp://en.wikipedia.org/wiki/Jerseyhttp://en.wikipedia.org/wiki/Bailiwickhttp://en.wikipedia.org/wiki/Channel_Islandshttp://en.wikipedia.org/wiki/Edinburghhttp://en.wikipedia.org/wiki/Cardiffhttp://en.wikipedia.org/wiki/Belfasthttp://en.wikipedia.org/wiki/Devolutionhttp://en.wikipedia.org/wiki/Capital_(political)http://en.wikipedia.org/wiki/Londonhttp://en.wikipedia.org/wiki/Seat_of_governmenthttp://en.wikipedia.org/wiki/Parliamentary_systemhttp://en.wikipedia.org/wiki/Waleshttp://en.wikipedia.org/wiki/Scotlandhttp://en.wikipedia.org/wiki/Northern_Irelandhttp://en.wikipedia.org/wiki/Englandhttp://en.wikipedia.org/wiki/Countries_of_the_United_Kingdomhttp://en.wikipedia.org/wiki/Unitary_statehttp://en.wikipedia.org/wiki/Constitutional_monarchyhttp://en.wikipedia.org/wiki/Channel_Tunnelhttp://en.wikipedia.org/wiki/Francehttp://en.wikipedia.org/wiki/Irish_Seahttp://en.wikipedia.org/wiki/English_Channelhttp://en.wikipedia.org/wiki/North_Seahttp://en.wikipedia.org/wiki/Atlantic_Oceanhttp://en.wikipedia.org/wiki/Republic_of_Irelandhttp://en.wikipedia.org/wiki/Republic_of_Ireland_%E2%80%93_United_Kingdom_borderhttp://en.wikipedia.org/wiki/Northern_Irelandhttp://en.wikipedia.org/wiki/Irelandhttp://en.wikipedia.org/wiki/Great_Britainhttp://en.wikipedia.org/wiki/Archipelagohttp://en.wikipedia.org/wiki/Island_countryhttp://en.wikipedia.org/wiki/Continental_Europehttp://en.wikipedia.org/wiki/Sovereign_statehttp://en.wikipedia.org/wiki/Terminology_of_the_British_Isles

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sovereign bodies and could be abolished by the UK parliament despite being established

following public approval as expressed inreferenda.

The position of Prime Minister, the UK's head of government, belongs to the Member of

Parliament who can obtain the confidence of a majority in the House of Commons, usually thecurrent leader of the largest political party in that chamber. The Prime Minister and Cabinet are

formally appointed by the Monarch to form Her Majesty's Government, though the Prime

Minister chooses the Cabinet, and by convention HM The Queen respects the Prime Minister's

choices.

The Cabinet is traditionally drawn from members of the Prime Minister's party in both

legislative houses, and mostly from the House of Commons, to which they are responsible.

Executive power is exercised by the Prime Minister and Cabinet, all of whom are sworn intoHer

Majesty's Most Honorable Privy Council, and become Ministers of the Crown. The Rt. Hon.

David Cameron, leader of the Conservative Party, has been Prime Minister, First Lord of the

TreasuryandMinister for the Civil Servicesince 11 May 2010.[43]

The UK's three major political parties are the Labor Party, the Conservative Party, and the

Liberal Democrats, who won between them 622 out of 650 seats available in the House of

Commons: 621 seats at the 2010 general election and 1 more at the delayed by-election in

Thirsk and Malton. Most of the remaining seats were won by parties that only contest elections

in one part of the UK such as theScottish National Party(Scotland only),Plaid Cymru (Wales

only), and theDemocratic Unionist Party,Social Democratic and Labor Party,Ulster Unionist

Party, andSinn Fin(Northern Ireland only, though Sinn Fin also contests elections inIreland).

In accordance with party policy, no elected Sinn Fin Member of Parliament has ever attended

the House of Commons to speak in the House on behalf of their constituents as Members ofParliament are required to take an oath of allegiance to the Monarch. However, the current five

Sinn Fin MPs have since 2002 made use of the offices and other facilities available at

Westminster.

National administrations

Northern Ireland,ScotlandandWaleseach has its owngovernment or Executive, led by aFirst

Minister, and a devolved, unicameral legislature. England, the largest country of the United

Kingdom, has no devolved executive or legislature and is administered and legislated for

directly by the UK government and parliament on all issues. This situation has given rise to theso-called West Lothian question which concerns the fact that MPs from Northern Ireland,

Scotland and Wales can vote, sometimes decisively, on matters affecting England that are

handled by devolved legislatures for their own constituencies.

TheScottish GovernmentandParliamenthave wide ranging powers over any matter that has

not been specifically 'reserved'to the UK parliament, includingeducation,healthcare,Scots law

and local government. Following their victory at the 2007 elections, the pro-independence
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Scottish National Party (SNP) formed a minority government with its leader, Alex Salmond,

becomingFirst Minister of Scotland. The pro-union parties responded to the electoral success

of the SNP by creating a Commission on Scottish Devolution which reported in 2009,

recommending that additional powers should be devolved, including control of half the income

tax raised in Scotland.

The Welsh Assembly Government and the National Assembly for Wales have more limited

powers than those devolved to Scotland, although following the passing of the Government of

Wales Act 2006, the Assembly can now legislate in some areas through Assembly Measures

passed within clearly defined areas based upon, Legislative Competence Orderswhich can be

granted on a case by case basis. The currentWelsh Assembly Governmentwas formed several

weeks after the2007 elections, following a brief period of minority administration, whenPlaid

CymrujoinedLaborin a coalitiongovernmentunder the continuing leadership of First Minister

Rhodri Morgan.

The Northern Ireland Executive and Assembly have powers closer to those already devolved to

Scotland. The Northern Ireland Executive is led by a diarchy, currently First Minister Peter

Robinson (Democratic Unionist Party) and deputy First Minister Martin McGuiness (Sinn Fin).

Local government in England

The organization of local government in England is complex, with the distribution of functions

varying according to the local arrangements. Legislation concerning local government in

England is decided by the UK parliament and the government of the United Kingdom, because

England does not have a devolved parliament. The upper-tier subdivisions of England are the

nine Government office regions or European Union government office regions. One region,

Greater London, has had a directly elected assembly and mayor since 2000 following popular

support for the proposal in a referendum

Local government in Wales

Local government in Wales consists of 22 unitary authorities, including the cities of Cardiff,

Swansea and Newport, which are separate unitary authorities in their own right. Elections are

held every four years by First Past the Post with the most recent elections being in May 2008.

The Welsh Local Government Association represents the interests of local authorities in Wales.

Law and justiceToday the UK has three distinct systems of law: English law, Northern Ireland law and Scots law.

Recent constitutional changes saw a new Supreme Court of the United Kingdom come into

being in October 2009 to take on the appellate functions of the Appellate Committee of the

House of Lords. The Judicial Committee of the Privy Council, including the same members as
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the Supreme Court, is the highest court of appeal for several independent Commonwealth

countries, the UK overseas territories, and the British crown dependencies. The courts of

England and Wales are headed by the Senior Courts of England and Wales, consisting of the

Court of Appeal, the High Court of Justice (for civil cases) and the Crown Court (for criminal

cases). The Supreme Court is the highest court in the land for both criminal and civil appealcases in England, Wales, and Northern Ireland and any decision it makes is binding on every

other court in the same jurisdiction, and often has persuasive effect in its other jurisdictions. On

appeal, a court may overrule the decisions of its inferior courts, such as county courts (civil) and

magistrates' courts (criminal). The High Court may also quash on judicial review both

administrative decisions of the Government and delegated legislation.

Geography & Climate of England

The total area of the United Kingdom is approximately 243,610 km2

(94,060 sq mi) England

accounts for just over half of the total area of the UK, covering 130,410 km

2

(50,350 sq mi).Most of the country consists of lowland terrain, with mountainous terrain north-west of the

Tees-Exe line including the Cumbrian Mountains of the Lake District, the Pennines and

limestone hills of the Peak District, Exmoor and Dartmoor. The main rivers and estuaries are the

Thames, Severn and the Humber. England's highest mountain is Scafell Pike (978 meters

(3,209 ft)), which is in the Lake District. England has a number of large towns and cities,

including six of the top 50 Larger Urban Zones in the European Union.

The United Kingdom has a temperate climate, with plentiful rainfall all year round. The

temperature varies with the seasons but seldom drops below 10 C (14.0 F) or rises above

35 C (95 F). The prevailing wind is from the southwest, bearing frequent spells of mild and wet

weather from the Atlantic Ocean. Eastern parts are most sheltered from this wind and aretherefore the driest. Atlantic currents, warmed by the Gulf Stream, bring mild winters,

especially in the west, where winters are wet, especially over high ground. Summers are

warmest in the south east of England, being closest to the European mainland, and coolest in

the north. Snowfall can occur in winter and early spring, though it rarely settles to great depth

away from high ground.

Geography & Climate of Wales

Scotland accounts for just under a third of the total area of the UK, covering 78,772 km2

(30,410 sq mi) the geography of Wales accounts for less than a tenth of the total area of the UK,covering 20,758 km

2(8,010 sq mi). Wales is mostly mountainous, though South Wales is less

mountainous than North and mid Wales. The main population and industrial areas are in South

Wales, consisting of the coastal cities of Cardiff, Swansea and Newport and the South Wales

Valleys to their north. Lowland areas, especially the narrow waist of land between the Firth of

Clyde and the Firth of Forth known as the Central Belt, are flatter and home to most of the
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population including Glasgow, Scotland's largest city, and Edinburgh, the capital and political

centre of the country.

Demography

At the most recentcensus in 2001, the total population of the United Kingdom was 58,789,194,

the third largest in theEuropean Union, the fifth largest in theCommonwealthand the twenty-

first largest in the world. By mid-2008, this was estimated to have grown to 61,383,000. In

2008, natural population growth overtook net migration as the main contributor to population

growth for the first time since 1998. Between 2001 and 2008, the population increased by an

average annual rate of 0.5 per cent. This compares to 0.3 per cent per year in the period 1991

to 2001, and 0.2 per cent in the decade 1981 to 1991

England's population in mid-2008 was estimated to be 51.44 million. It is one of the most

densely populated countries in the world with 383 people resident per square kilometer in mid-2003, with a particular concentration in London and the South East. The mid-2008 estimates

put Scotland's population at 5.17 million, Wales at 2.99 million and Northern Ireland at 1.78

million, with much lower population densities than England. Compared to England's

383 inhabitants per square kilometer (990 /sq mi), the corresponding figures were 142 /km2

(370 /sq mi) for Wales, 125 /km2 (320 /sq mi) for Northern Ireland and just 65 /km2

(170 /sq mi) for Scotland in mid-2003. Northern Ireland had the fastest growing population in

percentage terms of all of the four constituent countries of the UK in each of the four years to

mid-2008.

Ethnic Groups & Religions

Ethnic groups Population % of total*

White 54,153,898 92.1%

Black 1,148,738 2.0%

Mixed race 677,117 1.2%

Indian 1,053,411 1.8%

Pakistani 747,285 1.3%

Bangladeshi 283,063 0.5%

Other South Asian 247,644 0.4%

Chinese 247,403 0.4%

Other (inc. East Asian, Arab, Oceanic, Latin American) 230,615 0.4%

*Percentage of total UK population
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Demography of Northern Ireland

Age structure

Ethnicity

White 1,670,988 (99.15%)

Chinese 4,145 (0.25%)

Mixed 3,319 (0.20%)

Irish Traveler 1,710 (0.10%)

Indian 1,567 (0.09%)

Other Ethnic Group 1,290 (0.08%)

Pakistani 666 (0.04%)

Black African 494 (0.03%)

Other Black 387 (0.02%)

Black Caribbean 255 (0.02%)

Bangladeshi 252 (0.01%)

Other Asian 194 (0.01%)

Religion in the United Kingdom

Religion Percent

Christianity 71.8%

None 15.1%

Not stated 7.8%

Islam 2.8%

Hinduism 1.0%

Sikhism 0.6%

Judaism 0.5%

Buddhism 0.3%

015 years 398,056

1617 years 53,458

Total under 18 years 451,514 (26.8%)

1864 years 1,010,428 (60%)

6574 years 123,193 (7.3%)

75 years and over 100,150 (5.9%)
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Population growth rate:

0.275% (2007 EST.)

Total Period Fertility Rate (TPFR): 2.02 children born/woman

Total Population

1,685,267

Total Males

749632

Total Females

784636

Economy

The United Kingdom's economy is made up (in descending order of size) of the economies of

England, Scotland, Wales and Northern Ireland. Based on market exchange rates, the UK is

today the sixth largest economy in the world and the third largest in Europe after Germany and

France.

Government involvement throughout the economy is exercised by the Chancellor of theExchequer (currently George Osborne) who heads HM Treasury, but the Prime Minister

(currently David Cameron), is First Lord of the Treasury; the Chancellor of the Exchequer is the

Second Lord of the Treasury. In recent years, the UK economy has been managed in accordance

with principles of market liberalization and low taxation and regulation. Since 1997, the Bank of

England's Monetary Policy Committee, headed by the Governor of the Bank of England, has

been responsible for setting interest rates at the level necessary to achieve the overall inflation

target for the economy that is set by the Chancellor each year. The Scottish Government,

subject to the approval of the Scottish Parliament, has the power to vary the basic rate of

income tax payable in Scotland by plus or minus 3 pence in the pound, though this power has

not yet been exercised.

In July 2007, the UK had government debt at 35.5% ofGDP. This figure rose to 56.8% of GDP by

July 2009.

The currency of the UK is the pound sterling, represented by the symbol. The Bank of England

is the central bank, responsible for issuing currency. Banks in Scotland and Northern Ireland

retain the right to issue their own notes, subject to retaining enough Bank of England notes in
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reserve to cover the issue. Pound sterling is also used as a reserve currency by other

governments and institutions, and is the third-largest after the U.S. dollar and the euro.

The UK chose not to join the euro at the currency's launch, and the British Prime Minister, The

Rt Hon Gordon Brown MP, has ruled out membership for the foreseeable future, saying thatthe decision not to join had been right for Britain and for Europe. The government of former

Prime Minister Tony Blair had pledged to hold a public referendum for deciding membership

should "five economic tests" is met. In 2005, more than half (55%) of the UK were against

adopting the currency, while 30% were in favor.

On 23 January 2009, Government figures from the Office for National Statistics showed that the

UK was officially in recession for the first time since 1991.[198]

It entered a recession in the final

quarter of 2008, accompanied by rising unemployment which increased from 5.2% in May 2008

to 7.6% in May 2009. The unemployment rate among 18 to 24-year-olds has risen from 11.9%

to 17.3%.

Per capita Income

England $44,000

Wales $30,546

Scotland $38,678

Northern Ireland $29,603
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Segmentation of U.K market

Geographic segmentation

Demographic segmentation

Ethnic group Population % of total*White 54,153,898 92.1%Black 1,148,738 2.0%Mixed race 677,117 1.2%Indian 1,053,411 1.8%Pakistani 747,285 1.3%Bangladeshi 283,063 0.5%

OtherSouth Asian 247,644 0.4%Chinese 247,403 0.4%Other (inc. East Asian, Arab, Oceanic, Latin American) 230,615 0.4%*Percentage of total UK population

UK

England Wales ScotlandNorthernIreland

Religion in the United Kingdom

Religion Percent

Christianity 71.8%

None 15.1%

Not stated 7.8%Islam 2.8%

Hinduism 1.0%

Sikhism 0.6%

Judaism 0.5%

Buddhism 0.3%
http://en.wikipedia.org/wiki/Ethnic_grouphttp://en.wikipedia.org/wiki/Populationhttp://en.wikipedia.org/wiki/White_people#Great_Britain_and_Irelandhttp://en.wikipedia.org/wiki/Black_peoplehttp://en.wikipedia.org/wiki/Multiracialhttp://en.wikipedia.org/wiki/British_Indianhttp://en.wikipedia.org/wiki/British_Indianhttp://en.wikipedia.org/wiki/British_Pakistanishttp://en.wikipedia.org/wiki/British_Bangladeshihttp://en.wikipedia.org/wiki/South_Asians_in_the_United_Kingdomhttp://en.wikipedia.org/wiki/South_Asians_in_the_United_Kingdomhttp://en.wikipedia.org/wiki/South_Asians_in_the_United_Kingdomhttp://en.wikipedia.org/wiki/British_Chinesehttp://en.wikipedia.org/wiki/Christianityhttp://en.wikipedia.org/wiki/Islamhttp://en.wikipedia.org/wiki/Hinduismhttp://en.wikipedia.org/wiki/Hinduismhttp://en.wikipedia.org/wiki/Sikhismhttp://en.wikipedia.org/wiki/Judaismhttp://en.wikipedia.org/wiki/Judaismhttp://en.wikipedia.org/wiki/Buddhismhttp://en.wikipedia.org/wiki/Buddhismhttp://en.wikipedia.org/wiki/Buddhismhttp://en.wikipedia.org/wiki/Judaismhttp://en.wikipedia.org/wiki/Sikhismhttp://en.wikipedia.org/wiki/Hinduismhttp://en.wikipedia.org/wiki/Islamhttp://en.wikipedia.org/wiki/Christianityhttp://en.wikipedia.org/wiki/British_Chinesehttp://en.wikipedia.org/wiki/South_Asians_in_the_United_Kingdomhttp://en.wikipedia.org/wiki/British_Bangladeshihttp://en.wikipedia.org/wiki/British_Pakistanishttp://en.wikipedia.org/wiki/British_Indianhttp://en.wikipedia.org/wiki/Multiracialhttp://en.wikipedia.org/wiki/Black_peoplehttp://en.wikipedia.org/wiki/White_people#Great_Britain_and_Irelandhttp://en.wikipedia.org/wiki/Populationhttp://en.wikipedia.org/wiki/Ethnic_group

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Targeting Market

Geographically

U.K is basically a state with a versatile geographical location which is the basic cause of

difference in U.K markets. It comprises of England, Scotland, Wales & Northern Ireland. For

ABLA milk market of Northern Ireland is selected because it has small geographic location in

which we can manage all the thing effectively and efficiently like logistics and supply chain

management and we can easily penetrate into market. Our basic strategy is growth and this

small geographical segment (N.Ireland) is a kind of test market with high risk and high return.

This segment of market will help us to build our brand and brand reputation that will ultimately

help us when we will go to England and Wales. This will also give much experience about the

culture and consumer needs before going to the other countries of U.K.

Demographically

Ratio of female is greater than male in Northern Ireland and fertility rate is also higher than the

other countries in U.K (2.11 children per women).

Our target audiences are childrens and the Mothers of the childrens because mothers are

more concern about the health of her children. so we are targeting mothers to tell them that

our milk is more enrich with calcium that is very beneficial for their children.

All ethnic groups are our target market we will not limit our market size by especially focusing

of specific religion or ethnic base. There are some kind of products in which you can target

some specific religion or ethnic group but there is no issue regarding milk in any religion or

ethnic group so all the religion and ethnic groups are our target audiences.

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Procedure of Starting a Business in United Kingdom

Standardized company

Legal Form: Private Limited Company (Ltd)

City: Belfast

Registration Requirements Summary:

Registration Requirements DetailsProcedure 1

Check name for uniqueness at the company names index database on the web

Time to complete:

1 dayCost to complete:

No charge

Name of Agency:

Comment:

Procedure Time to complete: Cost to complete:

Check name for uniqueness at

the company names index

database on the web 1 day no charge

Prepare memorandum and

articles of association; fill out

and sign Form 12 in the

presence of a notary public (or acommissioner for oaths, a

justice of the peace, or a

solicitor). Form 10 must be

signed by a subscriber to the

Memorandum. 1 day

GBP 140 (approximately GBP

100 for solicitor services + GBP 5

for the statutory declaration of

compliance + GBP 35 for

statutory book)

File incorporation documents

with the Registrar of Companies

at the Companies House 1 day GBP 30

Contact HMRC and register for

VAT with Customs and Excise 1 day no charge

Contact HMRC and register for

PAYE

8 days (simultaneous with

previous procedure) no charge

Sign up for employer s liability

insurance

1 day (simultaneous with

previous procedure) no charge
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Procedure 2

Prepare memorandum and articles of association; fill out and sign Form 12 in the presence

of a notary public (or a commissioner for oaths, a justice of the peace, or a solicitor). Form 10

must be signed by a subscriber to the Memorandum.

Time to complete:1 day

Cost to complete:

GBP 140 (approximately GBP 100 for solicitor services + GBP 5 for the statutory declaration

of compliance + GBP 35 for statutory book)

The form of the memorandum is set out in a set of tables, the Companies (Table A to F)

Regulations, 1985, which may be purchased from legal stationers, accountants, solicitors, or

company formation agents. Forms are also available free of charge from the Companies House

website: www.companieshouse.gov.uk. The company limited by shares that has adopted the

entire Table A without modification does not need to deliver a copy for registration. Forms

may be signed by one of the directors or a company secretary (only if the company has a

company secretary).

Procedure 3

File incorporation documents with the Registrar of Companies at the Companies House

Time to complete:

1 day

Cost to complete:

GBP 30

Fees for filing incorporation documents vary. The standard registration fee is GBP 20 andGBP 50 for same day incorporation. The online registration fee is GBP 15 and GBP 30 for same

day incorporation.

Procedure 4

Contact HMRC and register for VAT with Customs and Excise

Time to complete:

1 day

Cost to complete:

No charge

HMRC will contact the company to register it for corporate tax (tax on company profits).

Procedure 5

Contact HMRC and register for PAYE

Time to complete:

8 days (simultaneous with previous procedure)

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Cost to complete:

No charge

The company must separately contact the Inland Revenue to set up a contribution scheme

for national insurance and pay-as-you-earn (PAYE) tax, which deducts income tax from

employee wages or salary). The company will be issued a reference number in 5 to 10 days.

Procedure 6

Sign up for employer liability insurance

Time to complete:

1 day (simultaneous with previous procedure)

Cost to complete:

No charge

The Employers' Liability (Compulsory Insurance) Act 1969 requires that proof of insurance be

posted at the workplace.

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Overview of milk industry in United Kingdom

UK Dairy Product Production

Liquid and cheese production increased in March compared to the previous year, butter

production fell.

Rolling annual production shows a small (0.3%) increase in raw milk processed into

liquid milk, butter and cheese production were down by 4.1% and 3.9% respectively.

Provisional figures from Defra show that in March, raw milk processed into liquid milk increased

by 1.9% from March 2009 to 589,930 tonnes. For the year to March, production has increased

by 0.3% (20,130 tonnes) to 6.7m tonnes.

Production of Dairy Products

Thousand Tonnes Liquid ButterCheese

March 2010* 589.93 9.33 32.16

April 2009 - March 2010* 6,744.89 111.56 358.71

March 2009* 578.72 11.46 31.25

April 2008 - March 2009* 6724.76 116.35 373.11

Change from March 2009**1.9%

-18.6% 2.9%

Change from 12 month total

previous year** +0.3% -4.1% -3.9%

UK milk utilization

Milk utilized for liquid was almost 2.0% higher in March, when making annual

comparisons.

Milk utilized for cheese and yogurt was also up over the period, whilst butter and cream

was down. For the first quarter, milk utilized for liquid was 1.7% higher compared with the first

quarter in 2009, butter was 18.0% lower and yogurt was 38.9% higher at 25m liters.

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Provisional Defra figures for March show that milk utilized for liquid was 1.9% compared with

March 2009 and stood at 581m liters. Milk utilized for cheese was also 3.3% higher over the

same period at 306m liters. However, yogurt showed the biggest relative increase, at 77m

liters, it was 25.7% higher.

In March, 19m liters of milk was utilized for butter, a fall of 18.5% compared with the level in

March 2009. This is likely to be partly due to the effective ending of butter being put into

intervention. Cream production in March was also down by 1.8% at 21m liters.

For the first quarter in 2010, a total of 1.7bn liters of milk were utilized for liquid, an increase of

1.7% compared with the same period in the previous year. During the period,56m liters of milk

was utilized for butter and 835m liters for cheese, a fall of 18.0% and an increase of 1.6%

respectively.

million litersMilk Used for

Liquid

Milk for

ProductsButter Cheese Cream Yogurt

March 2010 581 487 19 306 21 25

% change on March

2009 1.9% -2.9% -18.5% 3.3% -1.8% 25.7%

January - March

2010 1,672 1,341 56 835 60 77

% change on same

period in 2009 1.7% -3.8% -18.0% 1.6% -2.9% 38.9%

Utilization of Milk 2009 (Source: Defra)

Provisional figures for the 2009/10 year show that 6.7bn liters of milk were utilized for liquid,

0.3% higher than in the previous year.

Milk powder production utilized 922m liters in 2009/10, a fall of 1.5% (14m liters) compared

with the previous year. 305m liters were utilized to make condensed milk, 5.3% lower when

compared with the previous year when 323m liters were utilized.

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Liquid milk manufacture increased by 0.5% while fermented milk manufacture in the first two

months of 2010 was 1.9% above 2009 levels

('000t)

EU 27 Production EU 27 Production

Jan-Dec Change on Jan-Feb Change on

2009 2008*** 2010 2009Milk Deliveries 133,385 -0.3% 21,162 -1.6%

Liquid milk* 32,851 -0.2% 5,158 +0.5%

Fermentedprods

7,532 +1.3% 1,250 +1.9%

Cheese ** 8,175 -0.2% 1,282 -0.4%

Butter 1,881 -2.4% 305 -11.2%

SMP 1,093 +14.4% 156 -14.8%

WMP 660 -21.3% 111 +0.2%

Condensed

milk1,118 -2.8% 184 -1.2%

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An overview of product

Milk in the UK (generally cow's milk) is distinguishable by its fat content.

Whole or full-fat milk contains about 3.5 per cent fat Semi-skimmed contains about 1.7 per cent fat

Skimmed milk contains 0.1 to 0.3 per cent fat

Even whole milk is relatively low in fat and certainly semi-skimmed milk can be labelled as a

low-fat food. Contrary to popular belief, lowering the fat content in milk does not affect the

calcium content, so an adequate calcium intake can still be obtained from lower-fat dairy

products. However, low fat milk contains less energy and lower amounts of fat soluble vitamins

and isn't suitable for children under two years.

The importance of calcium

Calcium is a mineral that helps build strong bones and teeth, regulates muscle contraction

(including the heartbeat) and makes sure the blood is clotting normally. Milk and dairy products

have long been held as an important source of calcium.

Why children need calcium

Calcium is an essential nutrient for all children to help grow strong bones and reduce the risk of

developing osteoporosis when they're older. But many children and teenagers don't receive

their recommended daily intake. Encouraging children and adolescents to drink more milk,

rather than other drinks, can provide not only calcium, but also important proteins,carbohydrates and micronutrients.

0.1% fat milk

The EU regulations for milk classification previously divided milk into three categories defined

by the fat content; whole, semi-skimmed or skimmed. Prior to 2008, any milk that contained a

different fat content was defined as a milk drink.

On the 1st of January 2008 new regulations came into force to facilitate consumer choice. Now

any milk with a fat content other than those laid out can also be considered as milk, providedthat its fat content is clearly indicated on the packaging in the form of .% fat. However, these

milks cannot be described as whole, semi-skimmed or skimmed.

Following this change in regulation 1% fat milk is now offered to consumers who like the taste

of semi-skimmed, but want to enjoy milk with a lower fat content.

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The nutritional differences between semi-skimmed and 1% fat milk are small and dependent

mainly on the difference in fat content. 1% fat milk contains 40% less total and saturated fat

than standard semi-skimmed milk. In addition, it has lower energy content than semi-skimmed

and slightly lower levels of vitamins A and E, but has higher calcium content.

Our product

So now we are introducing milk with a 0.1 per cent fat content which has almost half the fat of

semi-skimmed milk but retains a more creamy flavour. This is a good option for those people

who want to lower the amount of fat they're consuming but dont like the taste of skimmed

milk. Especially for childrens because of obesity issues inn EU.

So we are giving this new category of milk that is good for health and especially for childrens as

it contains low fats as well as the all kinds of calcium.

We are focusing on health of the children so the expiry date of our product will be less than the

other products in the market. The reason for selecting shorter expiry period is that we are

providing them health so it is very necessary for us to provide them with fresh and healthy milk

to ensure complete benefit from our product.

Levels of Product

Product:

It is a dairy product, which provides calcium enrich milk in the market especially for

childrens that helps them to strengthen their bones.Our product is classified as convenienceproduct.

Core Benefit:

Core benefit of our product is healthy and strong bones with calcium

Actual Product:

Our actual product is milk.

Expected Product:

Taste, freshness, quality and calciums are the expected unavoidable ingredients

of our milk.

Potential Product:

Curd, flavored milk, butter, cream our potential products.

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1. ABLA liquid milk

Lower fat milk varieties are growing in popularity. One in threepeople drink semi-skimmed milk all the time. New innovations in

the milk market are becoming more popular, such as milk flavored

with strawberry and chocolate, and milks with added vitamins and

minerals. Consumers drank milk because it was a healthy food, high

in calcium, and therefore good for bone development. The habit of

drinking milk started for most in childhood. Abla liquid milk will

provide them with calcium required for their bones.

ABLA powdered milk

ABLA Milk powder is specially formulated milk for Children to

help build strong bones. It has all the goodness of high

calcium milk and is also enriched with essential bone

nutrients, such as zinc, magnesium and vitamin D.

Just two servings a day provide at least 100 per cent of the

recommended dietary intake of calcium and vitamin D for

most children.

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Manufacturing Process

Collection

Laboratory testing

Reception Separation

Fortifying

Pasteurizing

Homogenizing

packaging

Collecting

Dairy cows are milked twice a day using mechanical

vacuum milking machines. The raw milk flows through

stainless steel or glass pipes to a refrigerated bulk milk tank

where it is cooled to about 40 F (4.4 C).

A refrigerated bulk tank truck makes collections fromdairy farms in the area within a few hours. Before pumping

the milk from each farm's tank, the driver collects a sample

and checks the flavor and temperature and records the volume.

At the milk processing plant, the milk in the truck is weighed and is pumped into

refrigerated tanks in the plant through flexible stainless steel or plastic hoses.

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Transporting

Milk is collected from the farm every 24 or 48 hours. The

tankers that are used have a special stainless steel body

which is heavily insulated to keep the milk cold during

transportation to the processing factory. Milk tanker

drivers are accredited milk graders, which allow them to

evaluate the milk prior to collection. Tanker drivers grade

and if necessary reject milk based on temperature, sight

and smell. A representative sample is collected from each

farm pickup prior to being pumped onto the tanker. After collection, milk is transported to

factory sites and stored in refrigerated silos beforebeing processing.

Laboratory testing

Once the milk arrives at the dairy plant, several tests are

run to make sure that the milk is fresh and clean. A visual

inspection is done to ensure that there is nothing foreign in

the milk, and chemical tests check for the presence of

harmful antibiotics. The milk is also checked for the

amount of butterfat present. Furthermore, the workers

make sure that the milk is below 45 degrees and conduct a

smell check for any foul odors that may indicate spoilage.

Even if a small sample of milk were bad, it would contaminate the entire milk supply at thatdairy plant because all of the milk from the different tanks is mixed together. So you can

imagine how important it is for these safety tests to be run and met. The standards for milk

purity are set by the United States government so no matter where you drink milk in the

country; it should all be of similar quality.

Separating

The cold raw milk passes through either a clarifier or a separator,

which spins the milk through a series of conical disks inside an

enclosure. A clarifier removes debris, some bacteria, and anysediment that may be present in the raw milk. A separator performs

the same task, but also separates the heavier milk fat from the

lighter milk to produce both cream and skim milk. Some processing

plants use a standardizer-clarifier, which regulates the amount of

milk fat content in the milk by removing only the excess fat. The

excess milk fat is drawn off.

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Fortifying

Vitamins A and D may be added to the milk at this time by a peristaltic pump,

A clarifier removes debris, some bacteria, and any sediment that may be present in the raw milk. The

milk is then fortified and pasteurized which automatically dispenses the correct amount of vitamin

concentrate into the flow of milk.

Pasteurizing

The milkeither whole milk, skim milk, or standardized milk

is piped into a pasteurizer to kill any bacteria. There are several

methods used to pasteurize milk. The most common is called the high-

temperature, short-time (HTST) process in which the milk is heated as

it flows through the pasteurizer continuously. Whole milk, skim milk,

and standardized milk must be heated to 161 F (72 C) for 15 seconds.

Other milk products have different time and temperature

requirements. The hot milk passes through a long pipe whose lengthand diameter are sized so that it takes the liquid exactly 15 seconds to

pass from one end to the other. A temperature sensor at the end of

the pipe diverts the milk back to the inlet for reprocessing if the

temperature has fallen below the required standard.

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Homogenizing

Most milk is homogenized to reduce the size of the remaining milk fat particles. This prevents

the milk fat from separating and floating to the surface as cream. It also ensures that the milk fat will be

evenly distributed through the milk. The hot milk from the pasteurizer is pressurized to 2,500-3,000 psi(17,200-20,700 kPa) by a multiple-cylinder piston pump and is forced through very small passages in an

adjustable valve. The shearing effect of being forced through the tiny openings breaks down the fat

particles into the proper size.

The milk is then quickly cooled to 40 F (4.4 C) to avoid harming its taste.

Packaging

The milk is pumped into coated paper cartons or plastic bottles and is sealed. In the United

States most milk destined for retail sale in grocery stores is packaged in one-gallon (3.8-liter) plastic

bottles. The bottles or cartons are stamped with a "sell by" date to ensure that the retailers do not allowthe milk to stay on their shelves longer than it can be safely stored.

.

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Pricing

U.K is a large state that comprises of four countries England, Wales, Scotland and Northern

Ireland. There is a huge difference in cost of livings between these regions. London is one of the

cities where cost of living is very high as compare to Northern Ireland.

UK is ever increasing market and center of attraction for world tourists and also has a rich

population. People are educated and health conscious. The existing milk industry is trying to

meet its demand but increasing population is bringing more demand to for milk. So there is a

gap where it would be easier for ABLA Milk to stand in direct competition with existing market

drivers, First Milk and Aral Milk. So our pricing strategy would be matching with our

competitors who are offering milk 22-25 Pence per 500 ml and 0.5 Pound for 1 liter for liquid

milk.

In powder milk Baby Milk action and Sweeten Condensed Milk are existing players in market

who are offering 1.5 Pound for 500 mg and 3 Pound for 1 kg pack. So ABLA Powder milk will be

launched at the same price as our competitors.

Launching ABLA at similar prices as existing brands in market will help it believe its target of

good standard.

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Estimation of cost and price

VARIOUS CHARGES OUT OF TOTAL COST

COLLECTION CHARGES (32%)

Laboratory testing

Collection

Fortifying

Separation

PROCESSING (28%)

Purification

Labor and material

Factory charges

PACKEGING & LABELING (10.71%)

Designing

Labeling

Packing

MARKETING EXPENSES (13.87%)

Advertisement

Promotion

DISTRIBUTION (15.42%)

Selling expenses

Transportation expenses

Fueling & repairing

PROFIT MARGIN (10 %)

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Liquid milk prices

litter 13 pence litter 24 pence

1 litter 52 pence

1.5 litter 75 pence

Powdered Milk

1 kg 3 pound (300 pence)

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Packing, Labelling and Branding

Packaging must serve as the means of communicating with shoppers. Historically; packaging

was intended to provide protection. Today, with its marketing significance fully recognized,

packaging is the major factor in gaining distribution and customers. In the causes of convenient

goods and operating suppliers most buyers consider one well-known brand about as well as

another. A package may become a products differentiate advantage, or at least a significant

part of it.

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Packaging is very necessary for the development of a product.

Our packaging is very attractive and preserves the milk from the external environment.

It is packed in 4 different sizes.

liter

liter

1 liter

1.5 liter

Milk packaging, for the most part, has been dictated by the size of refrigerators. England for

instance, as a culture has adapted to a medium sized kitchen in most urban and rural homes,

leaving little room for anything bigger than a small refrigerator, which is the reason why most

milk varieties can fit nicely on the door between the HP Sauce or a few cans of Lilt.

To show ABLA as calcium rich and nutritious product ingredients are written on the walls of

ABLA packaging.

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Distribution of Product

We have hired the Weaver Logistics Ltd For distribution of our milk from factory to retailer. the

reason for selecting this logistic company is that it is not feasible for us to purchase logistic at

the start of the company that will increase our fixed cost but as well as operating cost of that

vehicles. We found that Weaver Logistics Ltd is offering reasonable price with complete safety of the

product therefore we choose Weaver Logistics Ltd.

Market data show that every household on the island of Ireland buys milk. Retailers, especially

large supermarket multiples, are now the main supplier of that milk. Seventy-eight percent of

all milk purchased in 2006 was through retailers. Doorstep deliveries now represent less than

seven percent of sales.

The safety of the milk supply chain is regulated by legislation primarily enforced by the Food

Standards Agency in Northern Ireland and the Food Safety Authority of Ireland. Weaver

Logistics Ltd is ensuring all quality standards that are required as by the law. So Weaver

Logistics Ltd is the best choice that we have selected to distribute our product to wholesaler.

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Wholesaler

Paynes Dairies is hired wholesaler/distributor of Northern Ireland because this distributor has

finest network in the region for retailers. The Vertical Marketing Integrated System will be used

as to accelerate our product in retail. I.e. one of company sales man will be present in

wholesaler/ distributor network to keep everything in apple pie order. This sales man will also

check inventory and sales target status and will coordinate with company as required.

The distributor will be offered a 5% incentive for sales on trade price where he would deliver

further at an agreed retail price and product will flow through channel to final customer.

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PROMOTION, ADVERTISING AND SALES PROMOTION STRATEGIES.

Our advertising and promotion strategies is based on three phases

Advertising and Sales Promotion Strategy

1st

phase

We will use doctors in our advertising. These doctors will focus on calicum in milk which

is important for the growth of babies and kids.

2nd

phase

Increase Usage, advertising campaign based

on situation, fun, enjoy and health.

1. Below the line activities (BTL)

2.

Brand line extension (targeting kids)

Creating the Awareness, educating the

consumers providing information about

product benefits and what are the

diseases caused by lack of consuming

milk.

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We will also focus on different events which are related to kids and mothers.

We will also target kids by Focusing on different flavors, chocolate, strawberry and

Banana.

We will launch a campaign in Schools and entertainment parks.

Stick Posters on Walls near schools.

3rd

Phase.

We will also celebrate different occasions like Children days and will provide different

gift packs.

PROMOTION STRATEGY

1. Buy 2 XXL and get 1 MAZOO drink free.

2. Conducting a seminar on essence of using milk.

3. Placing the Pena flexes in front of the big stores.

4. Providing famous stores with sign boards printed by

ABLA MILK.

5. Use of bunting in stores.

6. Free sample

7. Schools show

8. Doctors endorsement for nutritious health life

9. Cartoon character Milky Start

10. Ladies show- milk related dishes competition

11. Milk recipes

Buy 2 XXL and get 1 MAZOO drink free.

One part of our promotion is getting a MAZOO MILK DRINK on purchasing of 2 XXL packs of

ABLA MILK.MAZOO is a flavored milk for children to keep them healthy.

This is also a part of promot

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