Initial Results - ctl.mit.edu · • Weill, Peter, and Stephanie L Woerner. 2018. “Is Your...
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Arun Nagarathinam Minhui Zhang Inter-organizational SC Relationships’ Impacts on Digital Transformation Student: Arun Nagarathinam, SCM 2019 Student: Minhui Zhang, SCM 2019 Advisor: Dr. Maria Jesus Saenz, Dr. Marina Mattos Customers today want companies to provide them an experience instead of products and this is forcing companies towards digital transformation. This transformation has an impact on the supply chain including the logistics but not all companies have budget and expertise at their disposal to setup a world class solution that can delight the customer. Methodology Motivation / Background Key Question Relevant Literature • Weill, Peter, and Stephanie L Woerner. 2018. “Is Your Company Ready for a Digital Future?” MIT Sloan Management Review, 21–25. • Lieberman, Marvin B., Roberto Garcia-Castro, and Natarajan Balasubramanian. 2017. “Measuring Value Creation and Appropriation in Firms: The VCA Model: Measuring Value Creation and Appropriation.” Strategic Management Journal 38 (6): 1193–1211. • Knoppen, D., Sáenz, M. Interorganizational Teams in Low - Versus High - Dependence Contexts. International Journal of Production Economics. Vol. 191, September 2017, pp. 15–25 Initial Results Expected Contribution January 2019 Poster Session BACK TO KIOSK MENU • Framework: Identify the right logistic service provider • Scenario Analysis: Quantify the relationship benefits • Pilot Design: Detailed proposal for implementation CUSTOMER EXPERIENCE Transformed LOGISTICS SERVICES PROVIDER Customer Focused • Strengthened customer engagement • Personalized services • Potential pressure on supply chain Future-ready • Dynamic Balance (Speed vs Value) • Customized Services • Integrated and reliable data platform • Resources efficiency • Horizontal collaboration Vertical, Complex • Intuition/observation- based decision making • Lack of transparency • Low resources efficiency • Slow response to changes Agile • Increased operational efficiency • Responsiveness and flexibility • Cost saving Traditional Traditional Transformed Literature Review Interview Protocol Data Collection Framework In-depth Interviews Data Analysis –Quantify Value Creation 1 2 3 Qualitative Quantitative Source: https://www.electrive.com/wp-content/uploads/2018/02/robomart.png • Can Digital Transformation improve the relationship of supply chain companies to improve their last mile delivery and delight the customer ? • Can we use Data to characterize the customers and create algorithms to improve SC efficiency?
Transcript of Initial Results - ctl.mit.edu · • Weill, Peter, and Stephanie L Woerner. 2018. “Is Your...
Arun Nagarathinam Minhui Zhang
Inter-organizational SC Relationships’ Impacts on Digital TransformationStudent: Arun Nagarathinam, SCM 2019
Student: Minhui Zhang, SCM 2019Advisor: Dr. Maria Jesus Saenz, Dr. Marina Mattos
Customers today want companies to provide them an experience instead of products and this is forcing companies towards digital transformation. This transformation has an impact on the supply chain including the logistics but not all companies have budget and expertise at their disposal to setup a world class solution that can delight the customer.
Methodology
Motivation / Background
Key Question
Relevant Literature
• Weill, Peter, and Stephanie L Woerner. 2018. “Is Your Company Ready for a Digital Future?” MIT Sloan Management Review, 21–25.
• Lieberman, Marvin B., Roberto Garcia-Castro, and Natarajan Balasubramanian. 2017. “Measuring Value Creation and Appropriation in Firms: The VCA Model: Measuring Value Creation and Appropriation.” Strategic Management Journal 38 (6): 1193–1211.
• Knoppen, D., Sáenz, M. Interorganizational Teams in Low - Versus High -Dependence Contexts. International Journal of Production Economics. Vol. 191, September 2017, pp. 15–25
Initial Results
Expected Contribution
January 2019 Poster Session
BACK TO KIOSK MENU
• Framework: Identify the right logistic service provider
• Scenario Analysis: Quantify the relationship benefits
• Pilot Design: Detailed proposal for implementation
CU
ST
OM
ER
EX
PE
RIE
NC
E
Transformed
LOGISTICS SERVICES PROVIDER
Customer Focused
• Strengthened customer engagement
• Personalized services• Potential pressure on
supply chain
Future-ready
• Dynamic Balance (Speed vs Value)
• Customized Services• Integrated and reliable
data platform• Resources efficiency• Horizontal collaboration
Vertical, Complex
• Intuition/observation-based decision making
• Lack of transparency• Low resources efficiency• Slow response to changes
Agile
• Increased operational efficiency
• Responsiveness and flexibility
• Cost saving
Traditional
Traditional Transformed
Literature Review
Interview Protocol
Data Collection
Framework
In-depth Interviews
Data Analysis –Quantify Value Creation
1 2 3
Qualitative
Quantitative
Source: https://www.electrive.com/wp-content/uploads/2018/02/robomart.png
• Can Digital Transformation improve the relationship of supply chain companies to improve their last mile delivery and delight the customer ?
• Can we use Data to characterize the customers and create algorithms to improve SC efficiency?
