Initial Information Packet - Bio Green USAbiogreenusa.com/biogreen PDFs/BIO GREEN - LANDSCAPE... ·...

Initial Information Packet

1009 Greg St.

Sparks, NV 89431 (877) 246-2406

www.biogreen.com [email protected]

http://www.biogreen.com

mailto:[email protected]

Bio Green Fertilization Service Business Guide Contents

Company Information

Business Concept Business Opportunity

Corporate Image

Mission Statement Corporate Commitment

Product Information

Bio Green Facts

Lawn Service Industry

Fertilization Facts

Summary of Professional Bio Green Application

Getting Started Training

Corporate Support The Team

By the Numbers

Frequently Asked Questions Confidentiality Agreement

Bio Green USA, Inc. © Copyright 2009, All Rights Reserved—Patent Pending

Company Info

Bio Green is a fast growing Company that is expanding into every city in the United States. With environmental issues in mind, Bio Green was developed to serve

communities with biologically sound, environmentally safe fertilizers that will improve the quality of soils, lawns and landscapes across the country.

Business Concept

To provide communities with a professional lawn fertilization service that uses Bio Green biologically sound and environmentally safe fertilizer products that generate

amazing results in look and growth and focus on the betterment of the environment one lawn at a time.

A Ground Floor Opportunity

In the past, homeowners and commercial properties have had to choose between competing synthetic chemical fertilizer brands when choosing a professional lawn

and landscape fertilization service. Bio Green has changed the landscape of this

industry.

Now, with Bio Green there is a nationally branded, effective and environmentally safe fertilizer that is made available to the public through professional lawn and

landscape fertilization service providers. Bio Green replaces the leading fertilization services with a competitively priced and professionally applied product that is safe

for the environment, children and pets.

Bio Green Landscape Fertilization Service is comprised of individually owned and operated Licensed Bio Green Lawn & Landscape Fertilization Service businesses

located throughout the U.S. Our Licensees represent the Bio Green Brand to the public and the company commits considerable resources to ensure their success.

Bio Green is not a Franchise. Bio Green USA, Inc. does not charge

license fees or collect royalties. We simply require:

Licensees operate within the parameters of the Fertilization Service

Provider License Agreement. All fertilizer products must be purchased from Bio-Green USA, Inc.

All other products used by Bio Green Fertilization Service Licensees must be approved by Bio Green USA, Inc.

Each Licensed Bio Green Fertilization Service Provider will have the

exclusive right to apply Bio Green products in their territory.


Corporate Image

Bio Green is committed to maintaining a strong brand. Consistent brand recognition is essential to our corporate mission and a key to the success of our Licensed

Fertilization Service Providers. We strive to maintain a corporate image that promotes the importance of proper plant and soil nutrition, the overall health and

well being of our lawns and landscapes and the future of the environment. Absolute Customer Satisfaction is our goal for Customer Service. This is the key to retaining

customers and ensuring a positive professional reputation for Bio Green. This is a key to the strength of the Bio Green brand and sets us apart from the large national

service providers that are focused only on price and marketing.

Mission Statement Bio Green is dedicated to the faithful stewardship of the environment. Bio Green’s

Mission is to nurture the soil and promote the healthy productive plant life of residential lawns, home gardens and professional turf.

To achieve this mission, Bio Green is committed to utilizing high quality Bio-Based materials, state-of-the-art technology and best in class services. Our objective is to

draw upon the collective wisdom of both traditional and contemporary fertility practices to provide consistent results and facilitate profitable growing operations

while preserving and protecting the soil on which our future depends.

Bio Green is also committed to the development of our people. We provide a professional environment for our staff and Licensed Distributors that fosters highly

functional professional and social interaction. We encourage everyone involved in Bio Green to continuously advance their technical knowledge and deepen their

understanding of the issues faced by our customers and the environment.

Bio Green USA, Inc. is committed to: Understanding issues and sharing information with our Licensees.

Developing innovative and flexible solutions. Striving to buy, sell and use environmentally friendly products.

Recognizing that fiscal responsibility is essential to our futures. Instilling environmental responsibility as a corporate value.

Measuring and monitoring our progress for each project. Encouraging all Licensees to share in our mission.

Protecting the territories of our Licensees

Striving to ensure the success of our Licensees


Product Information

Bio Green USA is the manufacturer of high quality, environmentally responsible fertilizers. Each Bio Green product is designed specifically for the growing demands of

turf, shrubs, and trees. Bio Green fertilizers feed plants systemically, making nutrients immediately available to plants through both roots and foliage when applied.

Bio Green is nationally branded and provides the complete macro and micro

nutrients needed by plants and soils. It is a complete nutrient fertilizer. This

means that it contains or makes available through natural processes, the widely known

macro nutrients; Nitrogen, Phosphorous and Potassium. Bio Green also contains the

micronutrients which are essential for plant growth. Our complete formulas ensure that

plants get all that is needed to thrive during the growing season and soil

organisms get all that is needed to build and maintain healthy topsoil.

Bio Green Facts

The Nitrogen source in Bio Green is a slow release, feed grade product.

Bio Green can be applied directly to the soil, when seeding, or foliar.

All Bio Green fertilizers are safe for application around pets and children.

Bio Green USA maintains a nationwide network of Licensed Distributors that support

the brand and provide professional lawn & landscape fertilization services to

residential and commercial customers.

Bio Green is listed as a designated BioPreferred product by the USDA BioPreferred

program.

Bio Green has been chosen as the fertilizer to be used on the grounds of the USDA

Headquarters in Washington, DC.

Bio Green is not petroleum based and does not contain animal waste / byproducts or

composted municipal waste.

Bio Green contributes zero (0) to non source point pollution.

Bio Green is a fertilizer that contains only all natural, food grade ingredients that are

sourced in the U.S.

Bio Green is a liquid fertilizer that is conveniently packaged for commercial use.

Bio Green conditions the soil and balances soil pH.

Bio Green enables the soil to hold moisture and break down salts.

Bio Green reduces and in some cases has eliminated the need to add lime to soil.

Plants fertilized with Bio Green quickly become more heat, drought, and frost

resistant than those synthetically fertilized.


The Lawn Service Industry

The lawn service industry cares for the lawns of 10.5 million households in the U.S. While this only represents 15% of total households, it represents 75% of the $3billion

lawn care market. Do-it-yourselfers represent the remaining 25%.

The lawn fertilization service industry as a component of the total lawn service market is highly fragmented especially in the area of “green” products. There is currently no

national/global “Green” fertilizer that produces results like Bio Green at an affordable price. Political pressure to go “green” is significant. Fertilizer is widely recognized as

the one category that has the greatest negative impact on the environment, yet until Bio Green, no clear answer had been presented to the industry.

Fertilization Facts

Approximately 48 million acres of land in the U.S. are devoted to turf Grass.

Approximately 70 Million tons of synthetic fertilizer are applied to American Lawns

Annually

Approximately 35% of synthetic fertilizer is used by plants (realization rate)

40% to 60% of synthetic fertilizers used, run off or leach into the soil, contributing

to non source-point pollution.

The remaining synthetic fertilizer chemicals are retained in the soil and trapped in

salts, raising soil salinity and pH.

The leading nationally branded fertilization service providers use synthetic chemical

fertilizers.

Some smaller independent service providers find it difficult to compete on price and

often are forced to use lower quality products.

Some smaller independent service providers provide “organic” products which can

come with their own set of problems and environmental concerns.

Organic means expensive

Organic formulations actually contain less nutrients

Organic nitrogen is typically de-energized. Meaning the carbon source has

already been depleted before it was ever packaged Organic does not always mean healthy. Sewage sludge and manure can con-

tain high amounts biologically harmful byproducts that can build up and dam-

age plant and human life. Fish emulsions can contain high levels of Mercury.


Getting Started

The process of becoming a Licensed Bio Green Fertilization Service Provider is simple. It begins with the exchange of information. We learn about you and you learn about

us. It is vitally important to your success that we forge a productive relationship based on integrity and mutual respect. We find that Licensees are the most successful when

we are collectively working toward the same goals.

Training While experience in the lawn and landscape service industry is helpful, it is not a

requirement for success. Neither is previous business ownership experience. Bio Green USA provides professional training and ongoing assistance to our Licensees to

help ensure their success. Bio Green USA provides the following training:

Corporate Support Shared wisdom is an asset that Bio Green USA values greatly. We utilize national and

regional conference calls, maintain an online resource library, and seek to constantly

improve our operational, marketing and customer service processes. We view our Licensees as partners in business and regularly engage them in visionary and affiliative

discussions prior to making corporate decisions.

The Team The corporate team at Bio Green consists of business, horticultural and turf science

professionals who are committed to the success of our Licensees. We pledge an open door policy that guarantees accessibility.

Our Licensees come from diverse backgrounds and possess varied gifts, skills, goals.

Some have experience in the lawn and landscape service industry, some do not. Some wish to be the Owner/Operator of a fertilization service in their home town. Some wish

to be a more corporately focused owner of a fertilization service in a large metropolitan area with the corresponding staff and fleet of service vehicles. The common bond

among our Licensees is a commitment to integrity and quality customer service. Bio

Green has room for both and all points in between.


By the Numbers Bio Green’s formula for sales is a simple equation: 5x500x500

5 Applications per year (6 to 7 applications per year in southern states)

500 Customers $500.00 Average Annual revenue per customer

$250,000.00 per season

As with any equation, there are variables that can change the total amount of sales, for

instance;

Small Applications If you are only focusing on smaller applications such as 3000 square feet or less with a

sale of $35.00 per application. This equates to $175.00 per customer per year, or total gross sales of $87,500.00. This would be your total if you never did any extra applica-

tions, or add-ons.

Add on Sales A minimum square footage lawn (3000 or less) is $35.00 per application. If we add on

a tree and shrub application for another minimum price, this is an extra $35.00. If a pre-emergent application is added for the spring or fall, for flowerbeds and lawn areas,

this is a $95.00 minimum application. You have now turned a small and fast

application into a $445.00 per year account. Estimated product cost per season— $72.50. Spot treatments of pesticides and herbicides throughout the season will also

be a source of additional revenue.

Commercial Accounts Commercial accounts vary in size and price, and 50 to 75 total commercial accounts

could be enough for $250,000.00 in gross annual sales.

With a balance of commercial and residential sales with add-ons, it is very easy to maintain a $500.00 average per customer.

These are just examples of what you can do with your business. Please feel free to

contact us with any further questions.


Frequently Asked Questions

Q. Can I select my own territory?

A. Typically yes with the exception of territories in which a licensed Bio Green Service exists. This is decided through discussions and demographics research.

Q. Will my territory be protected?

A. Yes, a protected exclusive territory is defined in the license agreement.

Q. What is my initial cost: A. The initial cost depends on the size of the territory and the equipment needed to

become operational.

Q. Must I work full time in the business? A. Not necessarily. You may be an Owner/Operator or an Owner/Investor. As with

any business, someone must manage the operation of the business and meet all

of the requirements of the license agreement.

Q. Can I own more than one Bio Green Territory? A. Yes, provided you have the experience, financial resources and staff to be

successful.

Q. Can I sell my territory/business? A. Yes, pursuant to the conditions stated in the license agreement.

Q. How long does it take to get the business operational?

A. Most Licensees are operational within 60 days of signing.

Q. Does Bio Green provide financing? A. While Bio Green does not provide financing, we will assist Licensees as needed

with their financial institutions.

Q. Why is a Licensed business better than a franchise?

A. First, there are no franchise or license fees. Secondly, there are no ongoing royalties. Thirdly, there is more autonomy within the License Agreement than is

typically granted from a Franchise Agreement.



Q. What steps are involved in becoming a Licensed Bio Green Landscape

Fertilization Service? A. Initial Inquiry / Contact

Download Initial information Packet Complete Questionnaire / Sign Confidentiality Agreement

Conversations with Bio Green Business Development Specialist Complete Individual Due Diligence

Complete Financial Statement Select Protected Territory

Draft Business Plan Execute License Agreement

Begin Initial Marketing Secure Required Product, Equipment and Print Materials

Receive Operational Training Begin Service Operations

Execute Marketing Plan

Q. What information does Bio Green USA, Inc. need from me?

A. We will need a signed Confidentiality Agreement and completed Prospective Licensee Questionnaire to facilitate the communication process.

Prior to Licensure, we will need a completed Financial Statement.

CONFIDENTIALITY AGREEMENT

This Confidentiality Agreement is entered into on this ____ day of, __________, 20___, by an between

_____________________________________________________________.( the “CLIENT” ), and BIO GREEN

USA, LLC ( the “PROVIDER” ) and each individual involved in providing goods or services to the CLIENT, to

whom confidential and proprietary information will be revealed during the course and scope of the PROVIDER

furnishing the CLIENT with its goods and/or services.

WITNESSETH: The parties agree as follows:

1. Confidentiality. In considerations of being made privy to confidential and/or proprietary

trade-secret information described in paragraph 2 below belonging to the PROVIDER, CLIENT, on behalf of

itself, its employees and agents, hereby agrees not to copy, reproduce, transmit, communicate or disclose this

information to any person not a party to this Agreement or to use the data or information for any purpose without

the prior written approval of the PROVIDER and shall treat this information as a trade secret belonging to the

PROVIDER. CLIENT warrants that it has policies and procedures adequate to avoid intentional or negligent

disclosure of the data and information acquired hereunder. CLIENT agrees that it shall immediately, upon

discovery of a potential disclosure or misuse of information in violation of this Agreement, advise the PROVIDER

of the same.

Further, CLIENT agrees that prior to disclosing this Trade Secret information; as defined below; to any

individual or entity, that it shall first advise the PROVIDER of same and obtain from the PROVIDER its written

consent to permit such individual or entity to review or see such information. In addition, each employee and, if so

approved, each non-agent employee or entity which is provided with access to the information shall be required to

first sign a copy of this Confidentiality Agreement. A copy of each such Confidentiality Agreement shall be

provided to the PROVIDER.

2. Trade Secrets Defined. The information to be treated as proprietary and/or as a confidential

trade secret ( “Trade Secret” ) is all materials provided to CLIENT which relate to any and all aspects of the

PROVIDER’S business ( the “BUSINESS” ), whether oral, written or visual, including, but not limited to, any

agreement entered into between the parties and any documents, drawings, data or other information however

displayed, included but not limited to, performance models, designs, materials, controls and flow charts which

includes, but is not limited to, any written descriptions or oral descriptions of otherwise protected written materials.

Data and information which:

(a) through no fault of either party is or becomes part of the public domain, or

(b) is lawfully disclosed to such party by a third party with legal right to do so,

shall not be considered as proprietary and/or confidential trade secret information of the PROVIDER and

such data or information shall not be subject to the restrictions above.

Documents, drawings or other information or materials furnished or displayed by the PROVIDER to CLIENT shall

remain the exclusive property of the PROVIDER.

3. Return of Data. Upon the earlier of (i.) the termination of this Agreement or (ii.) the written

request of the PROVIDER, CLIENT shall return all documents, drawings and other written information and all

pictures and notes of visual or oral communications furnished to or obtained by it under this agreement by or from

the PROVIDER to the CLIENT and shall destroy all notes or other information describing, referring to or contain-

ing any trade secret information.

4. Specific Performance. PROVIDER acknowledges that it would be difficult or impossible to

place a value, for the purposes of determining damages, upon the damage which would result in the event of

disclosure of the Trade Secrets by CLIENT to third parties. PROVIDER further acknowledges that a violation by

CLIENT of any of the restrictive covenants contained in this Agreement would cause continuing irreparable injury

to the PROVIDER and that in such event money damages would not be readily calculable. Therefore, the

PROVIDER would not have an adequate remedy by law. By reason thereof, CLIENT agrees and consents that if it

violates any of the provisions of this Agreement, the PROVIDER, in addition to any other rights and remedies

available under this Agreement or otherwise, shall be entitled to an injunction to be issued by any tribunal of

competent jurisdiction restraining CLIENT from committing or continuing any violation of this Agreement.

5. Attorney’s Fees. If any legal action arises relating to the enforcement of this Agreement, the

prevailing party shall be entitled to recover its court costs, expenses and reasonable attorney’s fees. Arbitration

shall be considered a legal action for the purposes of this section.

6. Term. This Agreement shall become effective on the above date first written and shall continue

for a term of two (2) years from the termination date of negotiations. Notwithstanding the forgoing, the obligations

of CLIENT to maintain the confidentiality and the proprietary rights of the PROVIDER and the Trade Secrets as

defined herein shall survive the termination or expiration of this Agreement.

IN WITNESS WHEREOF, the parties hereto have set their signatures on the dates and places indicated below.

PROVIDER:

BIO GREEN USA, Inc.

CLIENT:

ACCEPTED BY:

Print Name:

Title:

Date:

BGUSA-FORMS-LEGAL-CA-2007

Prospective Licensee Questionnaire

Thank you for your interest in a Bio Green business opportunity. The purpose of this questionnaire is to get to know some facts about you so

we can talk in more relevant detail when we speak. Please be assured the information you provide will be held in the strictest of confidence. We ask

that you print, complete, and forward this with a signed confidentiality agreement to [email protected] or fax it to 775-201-0067.

Personal Information

Name (First, Middle, Last)______________________________________

Spouse (First, Middle, Last)_____________________________________

Home Address _______________________________________________

City, State, Zip_______________________________________________

Home Phone_______________ Cell Phone _________________

Business Phone________________ Fax_______________________

Email________________________________

Date of Birth__________________ SS#______________________

U.S. Citizen (Please Circle) YES / NO If not, I-9 Status____________

Education

Name of College_____________________ Dates Attended_________

Degree_______________________ Field of Study_______________

Additional Training / Expertise___________________________________

___________________________________________________________

___________________________________________________________

___________________________________________________________

Bio Green USA, Inc. ©Copyright 2009, All Rights Reserved—Patent Pending


Employment History (Past 10 years beginning with most recent)

Company Name_________________________________________________________

From__________ To____________ Title____________________________

Responsibilities_________________________________________________________

_____________________________________________________________________


Company Name_________________________________________________________

From__________ To____________ Title____________________________


_____________________________________________________________________


Company Name_________________________________________________________

From__________ To____________ Title____________________________


_____________________________________________________________________


Company Name_________________________________________________________

From__________ To____________ Title____________________________


_____________________________________________________________________


Hobbies and Special Interests

Please List_____________________________________________________________

_____________________________________________________________________

How did you learn about Bio Green?_________________________________________

What interests you about a Bio Green landscape Fertilization Service Business?_______

______________________________________________________________________

______________________________________________________________________

Are you interested in being an: Owner / Operator YES / NO

Owner / Manager YES / NO

Owner / Partner YES / NO

Geographic Territory of Interest____________________________________________

Do you have $50,000.00 in cash or liquid assets? YES / NO

If no, are you considered credit worthy for $50,000.00 by your financial institution?

YES / NO

Have you or your spouse filed bankruptcy in the past 7 years? YES / NO

Have you or your spouse ever been convicted of a felony? YES / NO

Do you currently have any lawsuits or judgments pending or entered against you?

YES / NO

DISCLOSURE AND AUTHORIZATION OF INVESTIGATION

All statements in this questionnaire are true and correct. I understand that consumer reports may be requested from consumer reporting agencies in connection with this questionnaire. I understand the investigation may include

obtaining information regarding my personal / professional background and creditworthiness. I hereby authorize Bio Green USA, Inc. to obtain a consumer report or make other inquiries about the information described herein and hereby release Bio Green USA, Inc. and its employees, representatives and agents from any liability as a result of the reporting of such information.

Signature__________________________________________ Date__________________________

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