informe marketing.docx

7/28/2019 informe marketing.docx

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Ao de la Integracin Nacional y el Reconocimiento de Nuestra

Diversidad

COURSE : Ingles V

MEMBERS :

Arvalo Reyes Kenny Jean Carlo

Cuzco Minchan Yessica Gabby

Fernndez Zavaleta Jimmy Jhon

Fiestas Fiestas Anita Nathaly

MISS : Ethel Saenz Eslava

PROMOTION : IES-DAVINCI-2011-I-V

CAREER : Computacin e Informtica
http://www.davinci.edu.pe/index.phphttp://www.davinci.edu.pe/index.phphttp://www.facebook.com/groups/380486921991716/http://www.davinci.edu.pe/index.phphttp://www.facebook.com/groups/380486921991716/


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Marketing

It is the discipline dedicated to the analysis of the behavior of the marketsand of the consumers. The marketing analyzes the commercialmanagement of the companies with the aim to catch, to retain and fidelize

the clients across the satisfaction of his needs.

Es la disciplina dedicada al anlisis del comportamiento de los mercados yde los consumidores. El marketing analiza la gestin comercial de lasempresas con el objetivo de captar, retener y fidelizar a los clientes a travsde la satisfaccin de sus necesidades.

YOGURT GLORIA

Es un producto lcteo obtenido mediante la fermentacin bacteriana de laleche, si bien es cierto se puede utilizar varios tipos deleche, Gloria solo produce yogurt a base de leche de vaca. La amplia gamade yogurts Gloria, ofrecen al cliente un sin nmero de sabores como; Fresa,vainilla, durazno, pera, guanbana, lcuma, entre otros. Adems, diversaspresentaciones dependiendo de la ocasin de uso y beneficios para su saludy bienestar.
http://www.grupogloria.com/gloria.htmlhttp://www.grupogloria.com/gloria.html


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It is a lacteal product obtained by means of the bacterial fermentation ofthe milk, though it is true it is possible to use several types of milk, Gloryonly it produces yogurt based on milk of cow. The wide range of yogurtsGlory, they offer one to the client without number of flavors as; Strawberry,vanilla, small peach, pear, guanbana, eggplant, between others. Inaddition, diverse presentations depending on the occasion of use andbenefits for his health and well-being.

(Drinkable entire Yogurt)

Para el desayuno, a la media maana o media tarde como un "tente en pie", paradisfrutarlo con ensaladas de frutas o simplemente con cereales. Por su consistenciacremosita, el punto exacto de dulzor y por sus deliciosos sabores se consumenhasta la ltima gota.


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For the breakfast, to the half morning or half an evening like one " have you infoot ", to enjoy it with salads of fruits or simply with cereals. For his consistencycremosita, the exact point of sweetness and by his delicious flavors they areconsumed up to the last drop.

Presentacin: galonera de 1.87 litros, botella de 1 litro,500 mL y 200 mL.

Presentation : Galonera of 1.87 liters, bottle of 1 liter, 500 mL and 200mL.

Sabores:Fresa, durazno, lcuma, vainilla francesa, guanbana, sauco, mango, manzana, pia,

tutifrutti y natural.

Flavors:Strawberry, small peach, eggplant, French vanilla, guanbana, elder, handle, apple,pineapple, tutifrutti and native.


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(Drinkable Yogurt light)

Para cuidar la lnea no hay nada ms rico. Contiene 0% grasas, sin azcar, conedulcorante y vitaminado.

To take care of the line there is nothing richer. It contains 0 % fats, without sugar,with sweetener and vitaminado.

Presentacin: galonera1.9 kg, botella de 1 kg y 500 gSabores: Fresa, vainilla, durazno, Lcuma, guanbana, sauco

y fresa. Presentation: galonera1.9 kg, bottle of 1 kg and 500 g. Flavors: Strawberry, vanilla, small peach, Eggplant, guanbana, elder and

strawberry.


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(Yogurt glory actibio)

Yogurt bebible con cultivos lcticos, probiticos y prebiticos, que ayudan amejorar el desempeo de su organismo de una manera efectiva brindndole unamejor calidad de vida.

Drinkable Yogurt with lactic cultures, probiticos and prebiticos, that help toimprove the performance of his organism of an effective way offering to him abetter quality of life.

Presentacin: Botella de 1kgSabores: Pera con linaza, fresa con linaza, vainilla con linaza,

granadilla con linaza e higos, guindonesy pasas con linaza

Presentation: Bottle of 1kg

Flavors: Pear with linseed, strawberry with linseed, vanilla with linseed, granadillawith linseed and figs, guindonesy happen with linseed


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El yogurt batido preferido de los nios, para disfrutar en los recreos, como postre oa cualquier hora.

The well-trodden favorite yogurt of the children, to enjoy in the playtime, asdessert or at any hour.

Presentacin: vaso de 120 g.Sabores: Fresa, durazno y vainilla francesa

Presentation: glass of 120 g.

Flavors: Strawberry, small peach and French vanilla


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(Drink of yogurt glory)

Yogurt bebible sper prctico y delicioso. Puede ser disfrutado por toda la familia yen especial por los nios para la lonchera, paseos o en cualquier ocasin.

Drinkable super practical and delicious Yogurt. It can be enjoyed by the wholefamily and especially by the children for the lonchera, walks or in any occasion.

Presentacin: Caja UHT de 180 mlSabores: Fresa y durazno.

Presentation: Box UHT of 180 ml

Flavors: Strawberry and small peach.


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Aplicando las 4 P De Marketing

Applying the 4 P Of Marketing

Producto :

Product:

Por qu consumir Yogurt Gloria?

Why to consume Yogurt Gloria?

Al fermentarse la leche la lactosa se convierte en cido lcticolo que lo hace serun alimento muy fcil de digerirsin que por ello pierda sus propiedades nutritivas,conozcamos algunos de sus beneficios: Si padeces de estreimiento no hay nada mejor que consumir yogurt a

diario pues tiene la capacidad de regenarar el trnsito intestinal, muchomejor si se consume en combinacin con cereales, as estaremos ademspreviniendo el cncer al coln.

Parece increble, pero al fermentarse los cidos del yogurt contribuyen auna mejor absorcin decalcio, lo que ayuda a prevenir la prdida de masasea evitando as la aparicin de osteoporosis.

El consumo regular de yogurt ayuda a prevenir las infecciones estomacales. Por su fcil digestines ideal para quienes padecen de intolerancia a la

lactosa. Resulta un gran aliado para tratar la acidez estomacal.Al estimular la absorcin de grasas ayuda a controlar los niveles de

colesterol y el aumento de peso.

When the milk ferments the lactose turns into lactic acid what makes it be afood very easy to digest without for it it loses his nourishing properties, let'sknow some of his benefits:

If you suffer from constipation there is nothing better that to consumeyogurt daily so the capacity has of regenarar the intestinal traffic, best much

if it is consumed in combination by cereals, like that we will be preparing inaddition the cancer to the coln.

It seems to be incredible, but when the acids of the yogurt ferment theycontribute to a better absorption of calcium, which helps to anticipate theloss of bony mass avoiding this way the appearance of osteoporosis.
http://www.lineayforma.com/nutricion/como-prevenir-la-osteoporosis.htmlhttp://www.tuotromedico.com/temas/intolerancia_a_la_lactosa.htmhttp://www.tuotromedico.com/temas/intolerancia_a_la_lactosa.htmhttp://www.tuotromedico.com/temas/intolerancia_a_la_lactosa.htmhttp://www.tuotromedico.com/temas/intolerancia_a_la_lactosa.htmhttp://www.lineayforma.com/nutricion/como-prevenir-la-osteoporosis.html


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The regular consumption of yogurt helps to anticipate the stomachinfections.

For his easy digestion it is ideal for those who suffer from intolerance to thelactose.

On having stimulated the absorption of fats it helps to control the levels ofcholesterol and the increase of weight.

Precio :

Price

A que precio se Venderan los Yogures ?

To that I boast Venderan the Yogures?

Determinando un precio modico al alcanze de la bolsa familiar Peruana , seah desarrollado los siguientes precios :

Determining a reasonable price to the alcanze of the familiar Peruvian bag,ah developed the following prices:

Yogurt Bebible EnteroSabores:fresa, durazno, lcuma, vainilla francesa, guanbana, sauco, mango,

manzana, pia, tutifrutti y natural.

Drinkable Entire Yogurt Flavors: strawberry, small peach, eggplant, Frenchvanilla, guanbana, elder, handle, apple, pineapple, tutifrutti and native.

Galonera de 1.87 L

S/ 8.90 4.95 s/. 1L 1.20 s/. 200 mL 2.50 s/. 500 mL


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Yogurt Bebible ligth

Sabores: Fresa, vainilla, durazno, Lcuma, guanbana, sauco y fresa.

Drinkable Entire Yogurt Flavors: strawberry, small peach, eggplant, Frenchvanilla, guanbana, elder, handle, apple, pineapple, tutifrutti and native.

Galonera de 1.87 L Botella de 1 L s/5.10 Botella de 500 mL Botella de 200 mL

Yogurt Gloria ActibioSabores: Pera con linaza, fresa con linaza, vainilla conlinaza, granadilla con linaza e higos, guindonesy pasas con linaza

Yogurt Gloria Actibio Sabores: Pear with linseed, strawberry with linseed,

vanilla with linseed, granadilla with linseed and figs, guindonesy happenwith linseed5.50 s/. 1L

Yogurt Gloria Batti ShakeSabores:

Fresa

Durazno Vainilla Francesa

Yogurt Gloria Batti Shake Flavors: Strawberry Small peach? French vanillaPrecio:1.0 s/.


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Bebida de Yogurt Gloria

Sabores: Fresa y durazno.

Yogurt Gloria Batti Shake Flavors: Strawberry ,Small peach, FrenchvanillaPrecio:

S/ 1.20

Plaza:

Square:

En qu PLAZA (lugar de distribucin o venta) debera estar de manera que puedallegar a los clientes?

Yogurt Gloria se encuentra desde las pequeas bodegas, minimarkets

,supermercados metro , won a nivel nacional , y en los centros comerciales masgrandes del Peru (plaza vea , totttus , etc).

In what SQUARE (place of distribution or sale) should it be so that it could come tothe clients? Yogurt Glory is from the small warehouses, minimarkets, supermarkets

meter, won on the national level, and in the malls mas big of the Peru (squaresees, totttus, etc).


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Promocion:

Promocion:

Qu PROMOCIN se puede utilizar para informar a los clientes y atraerlos a

comprar dichos productos?

Se utilizara mucho los medios de comunicacin , televisin , radio , internet , comotambin avisos publicitarios que tratan de captar al cliente de manera eficaz y

espotanea , ya que el grupo gloria viene alimentando a las familias peruanas desdehace muchos aos.

What PROMOTION it is possible to be in use for informing to the clients and to

attract them to buying the above mentioned products? Much was in use the massmedia, television, radio, Internet, as also advertising notices that try to catch theclient of an effective way and espotanea, since the group glory comes feeding to

the Peruvian families for many years.

informe marketing.docx

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