Information Is Selling Your Tourism Destination

Euro Leisure & ThailandReisgids.nl - case study

Information = selling your destination…

A case study….Thailand

Objective of this presentation

“To explain the importance of information providing on destination development”


Topics Introduction Euro Leisure & ThailandReisgids Influences on destination development Tourism Masterplan & Thailand From plan to action TAT to ThailandReisgids Campaigns TRG – informing = selling Future…?


Introduction Euro LeisureEuro Leisure: Tourism Management & Consultancy company.Core business: development of tourism


MICROHotels, resortsHoliday parksTheme parks

MACRONational Master planNat. marketing plan

Regional policy plans

Introduction ThailandReisgids.nl

100% online Largest Thailand portal of

Benelux From information site to travel

seller. Now: also Thailand

travel specialist.

Selling tailor made tours, tickets, hotels, maps etc.


http://www.thailandreisgids.nl/alles-over-thailand/regios/inleiding-met-kaart.php

http://www.thailandreisgids.nl/thailand-reisaanbod/rondreizen/rondreizen.php

Influences Destination development


Destination



Destination

Market developm.

Economy

Politics

Tour operators

Accessibility

Attractive-nessAccommo

dations

YOU!!! (consumer behaviour)

Tourism Master PlanObjective: To attract more European tourists to Thailand

2 things to do: 1.Develop/ improve tourism inside the country – Development strategy2.Approach potential tourists actively – Marketing strategy


T. Master Plan - recommendations

Development strategy: Get pressure of existing tourist centers Locate new development areas Clean beaches Involve local people in development process


TMP - recommendationsMarketing strategy:

Eye opener 1: Europe is not the same. Eye opener 2: tourists coming in low season are not the same as in high season

New target groups: Niche markets (spa, golf etc.) Main promotion channels: friends & relatives & Upcoming internet (1999)!!




Destination

Market developm.

Economy

Politics

Tour operators

Accessibility

Attractive-nessAccommo

dations

YOU!!! (consumer behaviour)

=to be “manipulated” by internet

From plan to action!Internet is booming and will turn the travel world upside down.Informing = sellingAction: Establish Dutch TAT website


TAT website: informing = selling2000 TAT website established by Euro Leisure

Basic information about practical matters (money, visa, communication etc.)

Basic destination information and to see and to do No commercial purposes


TAT website to TRG2004 TAT to Brouwer Betist – website handed overEuro Leisure has knowledge and informationCould be commercialized

2006 Thailandreisgids online!Objective: to become the largest Thailand information portal of the BeneluxOver 350 pages of Thailand informationNew development: get direct in contact with supplier in Thailand.


http://www.thailandreisgids.nl/alles-over-thailand/regios/centraal-thailand/bangkok.php

TRG - now

Problem so new strategy needed:Too little income and many requests for travel

products. Why not selling Thailand tours/ trips?

New strategy: by providing Thailand information selling the destination


Informing = selling: TRG campaigns

Austrian Airlines campaign


Examples Viral Marketing: Jump mee naar Thailand

http://www.thailandreisgids.nl/acties/vlieg-met-ons-mee-naar-thailand/vliegmee3.swf




http://www.youtube.com/watch?v=76JdgJyl3OI






The future…?

Online marketing communication - ThailandReisgids.nl - case study

Microsoft

http://www.youtube.com/watch?v=rP5y7yp06n0

Thank you!


Information Is Selling Your Tourism Destination

Travel

Transcript of Information Is Selling Your Tourism Destination