content for your brand

How to attract 500 prospects

to audit services

in 2 weeks

Кейс по клиенту Baker Tilly

content for your brand

GREAT CONTENT PILLAR

TO ENGAGE AUDIENCE

1

Truly engaging content

Unique analytical report about Ukrainian agriculture in

attractive and comprehensive graphics.

To attract prospects and convert them to leads

In order to attract the attention of the target business

audience to Baker Tilly

Create an industry report with infographics

Английскую

версию

CONTENT

content for your brand

ABOUT THE PROJECT 2

UNIQUE PUBLICATION: • a lot of infographics

• minimum of text

• clear, comprehensive industry overview

PROJECT SPECIFICATION: 40 pages

А3 Format

PDF-version in Ukrainian

PDF-version in English

Printed version in Ukrainian

WHAT IS THE INFOGRAPHICS REPORT?

content for your brand

4 3

This report contains the information which will be

interesting for farmers and useful for top-managers of all

agrarian companies

HOW DOES THE REPORT ATTRACT CUSTOMERS?

HOW IT WORKS 4 HOW IT WORKS

content for your brand

4

This report established Baker Tilly thought

leadership across agriculture industry.

Because farmers will entrust financial services for

his company only to those, who are acquainted

with the peculiarities of the agricultural business

HOW DO FARMERS BECOME CLIENTS?

HOW IT WORKS

content for your brand

PORTFOLIO HOW CLIENTS

GOT TO KNOW ABOUT THE REPORT?

PUBLICATION OF

CONTENT WITH THE HELP OF

MEDIA PARTNER–

LATIFUNDIST MEDIA

Multilevel media plan

which introduced

the report

to the TA long before

its release

CONTENT

PROMOTION

Usage of landing pages,

e-mail distribution, as well

as Facebook and other

social networks for

promotion of the content

within the project

framework and acquisition

of leads LEAD GENERATION

5 HOW IT WORKS

content for your brand

WHAT CONTENT WAS PUBLISHED?

TYPES OF CONTENT

6

CONTENT PILLAR

1

BLOGS & ARTICLES INFOGRAPHICS

SEMINAR

5 5 1

content for your brand

WHAT CONTENT WAS PUBLISHED?

MAP OF CONTENT PUBLICATION AND PROMOTION

7

CONTENT PROMOTION

CONTENT PUBLICATION

JULY AUGUST SEPTEMBER

Release of the report

Article Article Article

Article

Blog post

Article

Article

- e-mailing - publication in social media

Blog post

Article

Announceme

nt

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8

EMAILING

OF NEWS ABOUT THE

RELEASE

Emailing of the release

containing the link to the

landing page following the list

of potential customers and

received applications

LANDING PAGE

GETTING LEADS

Following the link in the

release or on the website the

customer is redirected to the

landing page

DOWNLOAD

RECEIPT OF THE REPORT

The customer fills in the

application form and receives

the report while company

acquires a lead.

HOW DID WE IDENTIFY CLIENTS?

BY USING LEAD GENERATION

CONTENT

PUBLICATION

Publication of the report

and reference materials on

the website of the company

content for your brand

LANDING PAGES

INSTRUMENT OF LEADS

ACQUISITION

By using landing pages over 1000

contacts were collected, 500 of

which were leads – i.e. potential

customers of the company.

WHAT RESULTS WERE ACHIEVED?

500 LEADS WERE COLLECTED BY MEANS OF

LANDING PAGES WITHIN 2 WEEKS There were 2 landing pages used within the project:

- Landing page for preliminary applications enabled customers to make a pre-

order by indicating their contact information in special application form. This allowed

customers to receive the report right upon its release;

- Landing page for downloading the report, through which customers could

download the pdf-version of the report.

9

Preliminary applications

0 50 100 150 200

Partner media

Owned media

Downloads of the report

0 50 100 150 200 250 300 350 400 450 500

Partner media

Owned media

content for your brand

5074

3185

6181

1868

1842

500

500

Website audience Landing page audience Leads

Earned media

Partner media2

Owned media

.

..

Downloads of

the report

The functioning of content-marketing is represented based on

the example of infographics report.

THE PROJECT AT A GLANCE KEY PERFORMANCE INDICATORS

10

Leads -

agrarians

Other

downloads

within 2 weeks

content for your brand

marina.budnik@toplead.com.ua

GET INFOGRAPHICS FOR YOUR BRAND!

Gulliver Business Center 1A Sportyvna sq, Tower A Kyiv, Ukraine www.toplead.com.ua Facebook.com/topleadua

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