Infofriend English September 2015

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Publisher & Managing EditorBetson MathaiChief EditorShajan PonnamattomEditorAnjana RajendranSub EditorAmritha S.M.AdvertisementShobana Ranjan: 9037077299, 9946662655, 0495-4040906, [email protected]@gmail.comLayout & DesignJeeja N.K., Infofriend PublicationsPrintingGeethanjali Offset Prints, Calicut.Head OfficeInfofriend, 2nd Floor, Jose Building,Wayanad Road, East Nadakkavu,Nadakkavu. P.O., Kozhikode - 673 011.Kerala, S. India.Tel : 0495 -2366575, 4040906www.infofriend.comPrinted and published by Betson Mathai, Owned by Infofriend Publications, 2nd Floor, Jose building, East Nadakkavu, Kozhikode - 673 011. Kerala, S. India. Printed at Geethanjali Offset Prints, Kozhikode. Place of Publication at Kozhikode and Editor Shajan J.

D-Link brings Internet of Things (IoT) Products to IndiaD-Link ushers into a new technology era based on Internet of Things (IoT). The Connected Home Solution from D-Link essentially comprises of Wi-Fi Smart Plug, Motion Sensor, Audio Extender and apps to connect them and get them talking to each other. D-Link Connected Home solution is designed to bring the convenience and flexibility of mydlink to everyday house-hold electronic devices. TThe DSP-W215, the Wi-Fi Smart Plug plugs into a standard electrical outlet where one can then connect a device (Iron, Washing Machine, Air conditioner etc.) and take control of it using mydlink free app available for smartphones and tablets. The DCH-S150 or Wi-Fi Motion Sensor has been designed keeping Home in mind. Simply place the D-Link Wi-Fi Motion Sensor near high-movement areas at home like front door, and get push or text notifications on phone when any motion is detected through mydlink free app. It works great with mydlink Wi-Fi Camera, as one can instantly see what it is

that’s moving at home. FThe Wi-Fi Audio Extender (DCH-M225), is a portable device that allows streaming of music from any smartphone or tablet connected on network, to any speaker or sound system in the vicinity. The Wi-Fi Audio Extender works by connecting to speaker or home stereo via a 3.5mm audio jack.The products carry 1 Year warranty.Wi-Fi Smart Plug (DSP-W215) is available at Rs. 3749/- Wi-Fi Motion Sensor (DCH-S150) is available at Rs. 3749/-Wi-Fi Audio Extender (DCH-M225) is available at Rs. 2899/-

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01/SEPTEMBER/2015 6NATIONAL UPDATES

iREVO announces Redington India as National Distributor iREVO Multimedia, founded in Silicon Valley and now firmly focused on the India market, has announced the appointment of Redington (India) Limited for National Distributorship. Mr. Rajan Sharma, Vice President Sales iREVO, said, “We are pleased to announce the partnership with Redington (India) Limited as our National Distributor, this partner-ship will give us an opportunity to quickly expand our Market reach across all geographies and all verticals. We are confident that Redington is a perfect partner for us to reach out to this fast growing smart device segment, together with their sales & distribution expertise and our innovative products, it will be a win-win for channel & partners”.iREVO now has direct presence at Mumbai, Ahmedabad, Chan-digarh, Punjab, Himachal , J & K, Delhi NCR, West Bengal & North East, Andhra Pradesh, Talengana, Kerala, Karnataka & Tamil Nadu. The iREVO Smart PC comes with a wireless keyboard and mouse, which makes it easy to interact when the device is connected to a TV. The Smart PC comes in two models. Model QC1 B08 has 8 GB storage and is priced at MRP Rs 7,999/- and model QC1B16 has 16 GB of storage and is priced at Rs 9,999/-. iREVO Smart PC runs Microsoft Office Suite en-abling consumers to create Word documents, Excel spread sheets and PowerPoint presentations at no additional cost. Additionally users can enjoy web browsing, do emails, Skype with family and friends, or play their favourite games from Google PlayStore.

Gigabyte Technology sponsored Intel Extreme Masters

Gigabyte Technology is once again proud to be the exclusive motherboard sponsor of Intel Extreme Masters (IEM) by ESL, now reaching its 10th season. Gigabyte is excited to be part of IEM, the longest running global esports tournament series, which brings together an ever growing community of passionate gamers.

The second stop of IEM Season 10 this year is at gamescom, the world’s larg-est gaming show, hosted in Cologne, Germany, on August 5th to August 9th, 2015. This will be the fifth time that an Intel Extreme Masters stop takes place at gamescom, albeit after a three year break from visiting the show.

ASUS Clinches Seven Honors at European Hardware Awards 2015The world’s leading PC maker ASUS has been recognised as Europe’s foremost tech-nology manufacturer, securing seven awards, more than any other company, at the European Hardware Awards 2015 ceremony held recently.The European Hardware Awards (EHA) is an annual selection of the very best hardware products available in the European market. EHA 2015 Awards for ASUS products include Best ATX Motherboard for its flagship X99-Deluxe motherboard, Best NVIDIA Based Graph-ics Card for Strix GTX 980, Best Sound Card for Essence STX II, Best Monitor for PB279Q 4K/UHD monitor and Best Router for ASUS RT-AC87U.

Lenovo Ready to launch Windows 10 Devices Lenovo has announced it will begin ship-ping a wide selection of products preload-ed with Windows 10 starting immediately. Lenovo has worked with Microsoft Corp. to make the process of upgrading simple, for people with qualified Lenovo PC run-ning Windows 7 SP1 or 8.1 to upgrade to Windows 10. Starting on July 29, the updates will roll out. If you reserved your copy of Windows 10, we will notify you once our compatibility work confirms you will have a great experience, and Windows 10 has been downloaded on your system. Lenovo has an extensive list of products eligible for this upgrade including popular

models like the YOGA 3 Pro and YOGA 500. Lenovo customers can check here for their product’s eligibility. The new Lenovo Companion 3.0 optimi-zation tool keeps devices running at peak performance and can be used at any time to run a full-scale checkup and report back with specific actions to free up space and speed up the device.

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01/SEPTEMBER/2015 8NATIONAL UPDATES

D-Link Connections 2015 marks its presence Pan India With Channel engagement at the core of D-Link’s business strategy, Connection 2015 - D-Link’s flagship channel event successfully reached out to reseller in over 24 cities Pan In-dia. The key focus of this year’s Connections 2015 program was to intensify channel engage-ment & educate partner on new technology trend in networking segment.Connections – D-Link’s channel engagement program in format of a roadshow has garnered widespread apprecia-tion amongst channel commu-nity since its inception. This nationwide roadshow is aimed towards connecting with part-ner/ resellers present across the country; interact and strength-en the business relationship; and educate them on future trends in networking segment.The key highlight of Connec-tions 2015 was D-Link’s latest product line - Connected Home Solution based on Internet of Things (IoT). D-Link used this event platform to introduce partners to its Connected Home product line that essen-tially comprises of Wi-Fi Smart Plug, Motion Sensor, Audio Extender and apps to connect them and get them talking to each other. D-Link Connected Home solution is designed to bring the convenience and flex-ibility of mydlink to everyday household electronic devices. D-Link Connections 2015 has so far covered 24 cities across the length & breadth of the country.

ASUS Joins as Official PC Gaming Hardware Partner at gamescom 2015ASUS announced that it is the official PC gaming hardware partner for Elec-tronic Arts (EA) at gamescom 2015. This partnership will see over 250 ASUS and ASUS ROG and Strix-powered gaming-enthusiast PC builds at the EA booth at gamescom2015, which was held from 5th to 8th August, 2015. “These gaming PCs give us the perfor-mance we need to showcase the breathtak-ing visuals of upcoming EA titles like FIFA 16 and Need for Speedin amazing detail.” said Jens Kosche, Country Manager Ger-many and Austria, EA.All the PC builds were built by ASUS and

gaming SI partnerCSLComputer, and fea-turecomponents like the ROG Maximus VII Ranger and Crosshair V Formula-Z motherboards, plus ASUSStrixGeForce GTX 960and Strix R9390Xgraphics cards.

TP-LINK India Website has been REVAMPED TP-LINK has announced their website, with new look and feel.shifting from its traditional interface.New implements in this website are categorized section like ‘For Home’ ‘For Business’ and ‘For Service Providers’. These categories will help out visitors to know where to click and where to search according to their requirement. As a Normal Home user will prefer to click and explore around ‘For Home’ Section for his requirement, whereas ‘For Business’ a person can visit this section and have a good view of products.

eScan now Protects Windows 10 eScan has announced the compatibility of eScan range of information security solu-tions with Windows 10, the much awaited Operating System from Microsoft. As per Microsoft, Windows 10 OS has un-dergone thousands of refinements over the earlier version of Windows and it aims to redefine the multitasking computing expe-rience for its customers. Windows 10 has been designed to help the users to be more productive and comfortable to use, with a range of innovations. Besides, Windows 10 will be a free upgrade for Windows 7 and Windows 8 users as long as it is claimed quickly. No subscriptions required for

it. However, Windows XP or Vista users need to buy Windows 10 upgrade. Mr Govind Rammurthy, MD and CEO, eScan said, “According to a latest research report, the market share of Windows OS is 96.59% as on June 2015. With its wide user base, Windows has always been the prime target of cyber criminals and the latest OS will be no exception.

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01/SEPTEMBER/2015 10COVERSTORY

With increasing mobility in the technology market and changing lifestyles, the mobile phone accessories

market has shown an increased market growth. The maintance of expensive mobiles and tablets has become impos-sible without an attractive array of acces-sories. With an increasing array of mobile products, there is also a strong demand for custom-made screen guards and protective covers. This increasing demand for mobile phone accessories has lead to some of the key mobile vendors like Samsung, Apple, LG, Sony and Nokia to also come up with mobile phone and accessories combo. The ever growing popularity and impor-tance of smartphones is likely to drive the accessory market. By 2017, the smart-phone accessories is likely to grow to $38

billion in revenues, while feature phone accessory revenues are expected to decline to $12 billion. India is a key market for the mobile ac-cessory market as the Indian market has witnessed a rapid growth in the adoption of smartphones and tablets. The continu-ous decline of the prices of mobile de-vices is primarily enabling the growth in smartphone and tablet market penetration. There has also been a significant rise in disposable income providing customers in urban areas to diversify and increase their buying pattern. This adoption of mobile devices and their accessories is increasingly witnessed among the younger population who like to stay abreast of the latest tech-nological and lifestyle trends. They have been one of the key players in the growing mobile phone accessories market.

India is a key market for the mobile accessory market as the Indian market has wit-nessed a rapid growth in the adoption of smartphones and tablets. The continuous de-cline of the prices of mobile devices is primarily enabling the growth in smartphone and tablet market penetration. There has also been a signifi-cant rise in disposable income providing customers in urban areas to diversify and increase their buying pattern.

01/SEPTEMBER/2015 11PRODUCTS EXPLORER

Gigabyte launches New 100 Series MotherboardsGigabyte Technology has announded its new 100 series motherboards based on the IntelZ170 chipset with support for Intel’s new 6th Gen. Core processor. With the 100 series, Gigabyte offers three mother-board segments to satisfy every-one’s specific needs. The Ultra Durable caters to users looking for a board that has long lasting, high quality components while the G1 Gaming targets gamers that demand cutting edge audio and graphics performance.With its new 6th Gen. Core CPUs and Z170 chipset, Intel provides notable improvements over the previous generation and revolutionary new features such as support for Windows 10 and DirectX 12, the latest and greatest operating system and API from Microsoft.

AXL XPB051 Portable Charger AXL has launched its another power bank in consecutive months, the XPB051. This power bank offers a ruggedized body. It is built to be water proof (IP67), shock resistant and also dust proof making it a traveler’s wonder. Even though most of the extreme hikers seldom have network reception on isolated terrains, but this por-

table power house comes in handy even in such conditions due to its amazing in-built features like the SOS beacon. The device has two buttons on its face; long-press the right button to activate the SOS signal that can also be used simultaneously as an LED torch. AXL XPB051 power bank has an MRP of Rs. 2,799/-

Kingston 512GB Class 10 UHS-I SDHC/SDXC Card FamilyKingston has announced the addition of a 512GB capacity to its line of Class 10 UHS-I SDHC/SDXC cards. The higher capacity card is ideal for DSLR cameras and HD camcorders as it allows users to record more video and shoot more high-density image files without running out of space.In addition to storing thousands of photos and hours of video, the card provides speeds of 90MB/s read and 45MB/s write. In addition to the new 512GB capacity, this card is also available in 16GB, 32GB, 64GB, 128GB and 256GB.

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The Asia-Pacific region is a market leader in mobile accessories as well as mobile phones. China and India play a prominent role in this region, owing to high percentage of young population and their increasing disposable incomes.

The mobile accessories market is expected to outpace the growth of the global smart-phone market, with a double digit growth rate during the coming six years. Some of the market players include Philips, Pana-sonic, Samsung, LG, Apple, Inc., Nokia Corporation, iLuv Creative Technology, Plantronics, Inc., SanDisk Corporation and Motorola Mobility, Inc. Along with these popular brands, regional and local players are also increasing their market size by providing good quality productsat a comparatively low price. The mobile ac-cessories market is expected to show high growth rate and development, attracting new players into the market. This growth is directly related to thegrowth of mobile phone business, as both are interlinked.The companies have streamlined the dis-tribution channel with many national dis-tributors and plenty of regional and micro distributors, and wholesalers across India. Companies can focus on specific states or cities, or market their products to retail stores across the country. Both domestic and foreign mobile accessory companies face tough competition from unbranded

products, especially ones imported from China. Due to large number mobile acces-sory manufacturers in China, huge amount of Chinese products are easily available in the grey markets and local stores. A signifi-cant number of consumers find these easily available accessories affordable and at-tractive. Although unbranded grey market products are dominating at present, with competitive pricing and availability, major-ity of the market can potentially belong to branded mobile accessories.The interchangeability and compatibility of accessories other than covers and screen guards provide customers with a wide range of products to select from. There are several domestic, regional and small play-ers that provide low-end products such as screen guards and covers to the market. These products are often not standardized, causing high disruptions in the market. Innovations in portable power-protection devices, connection cables,and water-resistant, scratch-resistant, dust-proof and impact-resistant covers and screen guards are driving the growth of this market. Sound cancellation features, inherent bass and microphone input features are driving the growth in the earphone and headset segment. The mobile accessories market is expected to grow inline with sales of mobile handsets. Some of the underlying factors for growth include rising dispos-able income, changing lifestyles and rapid innovation in the consumer electronics segment. The growth of the mobile ac-cessories market is also influenced by the evaluation of smartphones. On the other hand, various spurious products available in developing countries are impacting the sale of core brands. Moreover, lack of standardization of accessories opens up the market for domestic manufacturers.Market segmentation of mobile acces-sories is done on the basis of types and geography. Types include chargers, device protectors, headsets, USBs, memory cards and card readers among others. The Asia-Pacific region is a market leader in mobile accessories as well as mobile phones. China and India play a prominent role in this region, owing to high percentage of young population and their increasing disposable incomes. The latest Trends and innovations are a strong deciding factor in the mobile acces-sories market. There are several kinds of mobile phone accessories that are available in the market. There are some which are

meant as a fashion accessory, then there are others for storage and protection. There is an increasing use of new materials and design which make these accessories very attractive and appealing to customers especially the youth. These accessories provide comfort and convenience to cus-tomers owing to their compact size, and they can carry these accessories along with them wherever they want.Feature phone consumers will spend an average of $28.17 on accessories per de-vice, while smartphone owners will spend $56.18 on accessories per device. The difference in spending is driven by a com-bination of consumers spending more per accessory and purchasing more accessories for smartphones as compared to feature phone owners.While feature phone accessories tend to be basic commodity-type products, smart-phone-focused accessories are increasingly looking to leverage on device applications and communication protocols that can increase the design complexity and allow the accessories to become service delivery platforms.As smartphones continue to expand the value of mobile handsets, accessories will need to equally deliver higher levels of product engagement, customization, and predict consumers’ shifting mobility use cases.The Potential for accessories segment is expected to grow in 10-fold, though most of them are imported, The market for mobile accessories will grow as much as mobile phones. The accessories market can easily be twice or even thrice that of smartphones since a customer would typi-cally buy at least two for a phone.There are a wide range of mobile phone acces-sories. The varied range of mobile phone accessories include memory cards, screen protectors, mobile covers and cases, power banks and chargers. These are the major accessories that contribute to the business and revenue. With the latest rage being the selfie stick that has taken over in terms of demand across the worldwide market.The retailers and industry insiders pegged the mobile accessories segment at $1 billion (Rs 6,230 crore) in India in 2014, which is set to grow 20-25% this year, mirroring the growth of the smartphone market, which had doubled to 80 million last year.


Quantum Hi Tech’s QHM 7487 - 2V USB Game Pad- QHMPL, India’s leading front-runner in consumer electronics & high-quality IT peripherals, under the brand ‘Quantum Hi-Tech ’ with its unfailing commitment to highest standards of quality at most affordable prices,announces the launch of QHM 7487 – 2V USB Game Pad ergonomically designed for comfortable control and advanced dual shock Vibrate functions matched with powerful Double Vibration feedback for non- stop Gaming. So now enjoy the reel action with every hit, crash and explosion in every game that you play! Priced at Rs. 475/-QHM 7487 – 2V USB is crafted for a console like control experience with traditional design, the Gamepad fits like a glove. Embodied with 8 ways direc-tion buttons which fits perfectly in your fingers and backed with LED indicator of Turbo and auto mode buttons the Gamepad acts apt for action or shooting games. For better control in action games the device is also built in with 2–3D joystick buttons, so mim-icking your favourite action hero while playing your favourite game becomes easier. For added gaming benefits, Avail-able in Red, Blue, Yellow & White colour, the QHM 7487 is ergo-nomically designed with smooth curves and conjured rubber grips, making it more comfortable and easy on hands for longer playing sessions.

iBall Power Beats B9 Bluetooth headset

iBall has introduced the dynamic Power Beats B9 Multipoint Bluetooth Headset that delivers the premium sound while catapulting towards unparalleled perfor-mance.Whether you’re desperately trying to get chores done around the house, taking on numerous projects at work or navigating an on-the-go lifestyle, this headset is about to make your life a whole lot easier with its pioneering features.Priced at Bluetooth technology promotion offer with best buy of Rs.1,199 only, iBall Power Beats B9 is packed with humongous power!It uses a 4.1 Bluetooth version that enables low power consumption and provides superior signal strength. Keeping the head-

phones alert is its ‘multipoint’ efficiency that promotes Bluetooth integration to conveniently connect two devices at once so that you may seam-lessly switch between calls without missing any. It also lets you communicate with Bluetooth enabled cell phones or PCs wirelessly. It also has an built in voice prompt.

Zebronics launches 5.1 speakers ZEB-BT6790RUCFZebronics has updated its Sound Monster range of 5.1 Speakers with ZEB-BT6790RUCF. Enjoying a superb sounding audiophile-grade surround experi-ence with Monster sound, the 5.1 speakers promises to immerse your senses both visually and sonically at an affordable price.

ZEB–BT6790RUCF is priced at Rs. 3299/-.

HyperX releases HyperX FURY DDR4 Kits HyperX has announced the addition of 8GB and 16GB dual-channel kits of two to the HyperX FURY DDR4 family. The new kits will be available in low-latency 2133MHz, 2400MHz and 2666MHz frequencies and are optimized for the new Intel Skylake platform. HyperX FURY DDR4 is the first product line to offer automatic overclocking via plug-and-play functionality for the next generation of high-end desktops utilizing 6th Generation Intel Core Processors (former codename Skylake-S) and the Z170 chipset. The 8GB and 16GB kits of HyperX Fury DDR4 will be available in India by mid-August for

approximate MRPs of INR 6,400 and INR 12,800 respectively.HyperX FURY DDR4 memory is a cost-efficient, high-performance upgrade for Intel’s 2- or 4-core processors and helps to provide faster video editing, 3D rendering, gaming and AI processing.

01/SEPTEMBER/2015 14ZEBRONICS BULLETIN

• LED display • Front firing woofer • Glossy finish • Remote control • SD card • USB • FM

• LED display • Front firing woofer • Glossy finish • Remote control • SD card • USB • FM

• Mobile/Tablet compatible • 40mm Driver • Padded ear cups • Sleeved cable • 1.2m cable • 3.5mm • Mic• Deep Bass

• UV Coated keys • Sleep Mode • Battery LED • 1000 DPI• 2.4 GHz Wireless • Nano Receiver • High Precision • Super Scroll


DIGISOL launch-es Ceiling Mount IEEE801.11AC Dual Band Wireless Ac-cess Point The DIGISOL DG-WM6305SI Dual Band wireless Access Point can provide wireless data transmission rate up to 300Mbps in 2.4GHz & up to 900Mbps in 5GHz Frequency Bands which enhances the sharing of files, photo, audio, video and gaming experience over wireless net-work. The DG-WM6305SI is perfect choice for Hotels, office premises and Education insti-tutes. The DIGISOL Wireless Access Point DG-WM6305SI enables communication between wireless and wired notebooks/desktop computers in the network. It complies with IEEE 802.11n & IEEE802.11ac standards. DG-WM6305SI supports IEEE802.3af PoE, which helps in easy installation by eliminating the need of a dedicated power source for the camera. Easy configuration of Master & Slave Access Points with just a press of WEC Button. The Access Point features up to 26 dBm transmit power that delivers long-range coverage and enables its wireless signal to better penetrate walls, ceiling and floors. This Access Point is sup-plied with free Rangerview AP Management software for bulk AP management upto 100 APs that includes Auto Discovery, The DG-WM6305SI is available at Rs. 18,000/-.

Cadyce USB-C products in IndiaCadyce has announced the availability of their new range of products, USB-C Ac-cessories. To cope up with the ever chang-ing USB Connectors technology, Cadyce has recently launched USB-C Accessories with the latest USB standard. USB-C is the cable of the future and will be used widely to simplify your life. By using a single type of USB-C connector, wide range of devices can be connected such as VGA, Ethernet, HDMI and older versions of USB. USB-C enables integration of every consumer electronic device with the Type C connectors.Let us have a look at its features:-Smaller Size - The new port is half the width and one-third the height of a stan-

dard USB connec-tor and only slightly larger than Apple’s Lightning or the micro-USB connec-tors. With a Type-C plug, you can insert it either way. Type-C ports can transfer data using the blazing speeds of the latest version of the USB protocol -- up to 10 gigabits per second.

D-Link HD Mini Dome Network Camera – DCS-6004L

D-Link DCS-6004L is a mydlink-enabled IP surveillance camera built with an ultra-small form factor. For areas that are hard to reach or require discrete surveillance, DCS-6004L makes for an ideal monitoring solution. Its zero configuration feature make installation and set up a breeze. Moreover D-Link DCS-6004L is available in two colors variants that can blend with most décor easily (Black & White) D-Link DCS-6004L is priced at MRP of Rs. 28,899/- and comes with a warranty of 1 year.

Cadyce CA-IP100MWMonitor your Home or Office, using Cadyce CA-IP100MW which gives Mega-Pixel resolution with two way audio. Complimentary camera management SecuGuard software monitors 64 cameras simultaneously. Camera’s wide angle HD view makes it suitable for monitoring larger areas like malls, offices, warehouses etc.Features:• Supports IEEE 802.11n WLAN

Standard• Simultaneous multi-profile streaming• High performing video compression

(H.264) Up to 1280x720 pixels• Supports NAS, FTP, Email, Voice

alert, notify to HTTP/TCP servers• Micro SD card slot for local storage


TP-LINK launches Archer D9 Dual Band Gigabit ADSL2+ Modem TP-LINK has announced the launch of its fastest-to-date dual band gigabit ADSL2+ Modem router: Archer D9 is one of a kind router High-End router currently available in India. Offering connectivity speeds of up to 1.9Gbps, the router is designed to provide superior Internet connectiv-ity throughout the home for seamless online gaming, music and HD video streaming plus mobile connectivity. The D9 comes in an attractive white and silver with three de-tachable antennas. A series of status lights line the top, show-ing power, line sync, Internet connectivity, 2.4GHz, 5GHz, WPS and USB activity.Archer D9’s integrated Shield Cover reduces interference and priorities traffic for lag-free streaming and gaming as multiple devices and applica-tions connect to the network simultaneously. As a result, the end user benefits from greater bandwidth, increased reliabil-ity and enhanced wireless qual-ity for gaming consoles, smart TVs, laptops, smartphones and tablets.

CA-MDHDC Mini DisplayPort to HDMI Cable with Audio Cadyce CA-MDHDC allows users to connect MacBook to HDTV or projector to experience Full HD Video with digital Audio. Cable with 2m in length provides an ideal solution for your video connectiv-ity needs. 4K resolution with 3D support makes this cable a perfect match for Home Entertainment System.Features:• Compatible with Thunderbolt™ ports• Single Cable for both Audio and Video• Compliant with HDMI 1.4b• Supports 4K x 2K (30Hz) & 3D Video Formats Over HDMI• Bus Powered, No external Power re-

quired• Compatible with MacBook, MacBook Pro, MacBook Air, Mac Pro

ECS mini PC is ready for Windows 10Elitegroup Computer System (ECS) is introducing the all-new LIVA mini PC family, Core and X2. Not onlydo they featurethelatest Windows 10, but they also support Cortana personal digital assis-tant via native dual microphones. We are ready to Windows 10 with an improved user experience on LIVA mini PC.Core sports Intel Core M processor and features Intel 120GB SSD and Wi-Fi ac which supporting Intel exclusive WiDi technology. With its compact and elegant design, X2adopts state of the art speci-fications, such as 802.11 ac Wi-Fi, up to 4GB memory, 64GB eMMC, and M.2 expansion slot up to 1TB.

BIOSTAR Z170X BIOSTAR has announced the release of its top-end Gaming Z170 series, the Gaming Z170X. Based on Intel’s next-gen Skylake processors, this ATX form factor sports a 2Gbe LAN capability. The Z170X fea-tures onboard USB 3.0 with dual front and back connectors for convenient use. The backward compatible USB 3.1 dou-

bles the data transfer rate from 5Gbps to 10Gbps, making transferring your favorite games and movies even faster.The Gaming Z170X features the Touch OC, exclusively developed by BIOSTAR allowing overclockers to enjoy the best performance from their system.

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01/SEPTEMBER/2015 18SCHEMES & PROMOTIONS

Emerson Network Power Introduces Avocent Thunder Pro-gramEmerson Network Power has launched the Avocent Thunder program to incentivize partners. This program is valid for sales of Emerson’s Avocent range of products for Emerson’s Value Added Resellers (VARs) and Network Solution Partners (NSPs) in India. Partners can significantly enhance their earning potential from sales of the Avocent product portfolio with the option to win exciting prizes such as motor-bikes, laptops, DSLR cameras and other exciting products or redeem PAYBACK points worth up to INR.5,00,000 for sales in excess of INR.1,00,00,000 for the Avocent portfolio of products. The Avocent Thunder program is valid for a period of three months from July 1, 2015 to September 31, 2015. The program has been designed to offer partners mul-tiple slabs between INR. 3,000 to 5,00,000. The products included under this program are from the Avocent portfolio with software and accessories, as well as all Liebert® brand power distribution units (PDUs), Liebert brand rack data units (RDUs) and accessories.Announcing the launch of the Avocent Thunder program, Ankesh Kumar, Director - Product Management (Channel, IT Solu-tion) and Marketing, Emerson Network Power India, said “After the successful completion of the Avocent Avengers program, this is yet another initiative from Emer-son to showcase our commitment towards growing symbiotically with the channel fraternity."

Lenovo and YUWA partner together to bring cool-tech to rural communityLenovo has launched the ‘Pitch to Her’ campaign in association with YUWA, on the eve of India’s 69th Independence Day. YUWA is a social development platform for girls based in Jharkhand that imparts training in football, provides free education and creates awareness about social evils like child marriage and domestic violence. The website www.pitchtoher.com will give people across India an opportunity to field innovative and technology ideas to YUWA to improve lives of rural girls and the com-munity in Hutup village, Jharkhand. What’s special is that the entries will be judged by an effervescent bunch of YUWA girls

and winners will get an internship funded by Lenovo at YUWA to make these ideas come alive in the real world.

WD Mega Monsoon Offer WD has rolled out the ‘Mega Monsoon Offer’ exclu-sively for registered members of the myWD partner program in India (excluding ‘prestige promo’ members). The offer will commence on August 10, 2015 and will go on till September 12, 2015. To participate in the contest, myWD partners who have purchased qualifying products during the pro-motional period will be eligible to participate in a word-search puzzle and the top 10 fastest entries to have answered correctly will be announced as winners. The prizes to be won include an Apple iPhone 6, four newly-launched My Passport Ultra drives in the 2 TB capacity, and five gift cards worth INR 1,000.

Trend Micro Program for Cloud Service ProvidersTrend Micro Incorporated has launched the Trend Micro Partner Program for Cloud Service Providers (CSP). The new program enables partners with consump-tion-based pricing, to take advantage of Trend Micro’s market-leading Deep Secu-rity solution, that is integrated with cloud offerings from AWS, Microsoft Azure, VM-ware vCloud Air, IBM Cloud, or a CSP’s own public cloud. As a leading provider of server security for physical, virtual and cloud environ-ments, Trend Micro enables CSP partners, including Aquilent, Cloudnexa, Dedalus,

Nordcloud, and Smartronix, to address essential security and compliance require-ments for customers adopting the cloud, while expanding the scope of their services revenue to strengthen their bottom line.1 The program focuses on the Trend Micro Deep Security solution which comple-ments and extends the security available through public cloud offerings.


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Infofriend English September 2015

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