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Commentary: Mark this asignificant win forCommonwealth. Its PIERSoperation is already thedominant player in U.S. tradedata, collecting and processingmillions of customs manifestscovering virtually all goodsentering and leaving the U.S. bywater. This marketing deal willnow give it access to trade datafrom one of the world's fastestgrowing economies, providingPIERS with an even deeper insightinto who is buying and sellinggoods globally.In addition, PIERSgains a marketing channel in Chinafor sale ofits existing products,which have a number ofapplications there.commonwealth Business Information50 Millstone Road, suite 200East windsor, NJ 08520aoo-22t-5489m. cbizmedia. com

New D&B ServiceOffers DeeperGorporate LinkageDataD&B, a leading source ofglobal business inforrnationfor more than 160 years,recently launched CorporateFamily Tree Plus to deliver in-depth views of companies byextending family fees (detailson companies and all theirsubsidiaries) beyond legalownership criteria andaffrliations.According to PrestonWilliams III, Product Managerof Global Data Collection forD&B's Sales & MarketingSolutions (VAPS) division,these new expanded views

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enable D&B customers tobetter sell to these companies.Connecting corporate data rn auseful manner has long been acomplex and tedious process.D&B has one deparffient thatis solely responsible forcorporate linkages and familyfiees which covers over7,000,000 businesses andlocations.Corporate Family Tree Plus

enables customers to betterunderstand globalrelationships and affi liationsbeyond the fiaditional view byoffering details on franchises,minority interests, agents anddealerships, subsidiaries andnon-profit chapters, all tiedtogether by the D-U-N-SNumber, a unique identifier inthe D&B database. Pricing isoffered on both a subscriptionand usage basis.

"Corporate Family TreeP/zs customers can nowuncover new revenueopportunities by cross-sellingto business prospects theydiscover are within the samedealer or franchise network "says Williams. "It also allowsthem to maximize CustomerRelationship Management(CRM) and EnterpriseResource Planning (ERP)investrnents by integratingdata more comprehensively,focus marketing resourceswhere they will have thegreatest impact, and alignsales initiatives on the types ofcorporate affiliation that mostclosely match their businessmodels. There currently is noproduct in the marketplacethat offers these capabilities.Moreover, this productleverages D&B's global

database of over 92 millionrecofds."While Corporate Family

TTee Plus was expected todebut in late 2005 asCorporate Linkage Plus, theproduct was actually unveiledin early February under thedifferent brand name.

Another product, CustomerD efe ct ion Al er t, which claimsto identiS businesses that areactively seeking credit or'arecurrent active buyers, was alsolaunched last month.D&B103 JFK ParkwayShort Hil1s NJ 07078973-92r-5500ww-dnb-com

LexisNexisMartindale-HubbellLaunches AttorneyMatchNew lead generationser.vice connecfsattomeys and clienb viaemail

LexisNexis Martindale-Hubbell last month launchedAttorney Match, a servicedesigned to deliver highquahty leads to the company'scustomer base of attomeys.The new lead generationservice, which connectsattorneys and potential clientsvia email, is accessible fromthe lawyers.com Web site.

"f,Attorney Matchf is arrextension of our lawyers.combusiness," said Paul Gazzolo,chief operating offrcer of NewProvidence, N.J.-basedlnfocommerceReport (www. infocommercereport.com )