Indoor Cloth Dryer

Group-2Arvind Pillai (Roll No-13126007)Ashish Gupta (Roll No-13126008)Bibhudatta Sahoo (Roll No-13126009)Deepak Joshi (Roll No-13126010)Devashish Nagori (Roll No-13126011)Divakar K (Roll No-13126012)

ProductCONCEPT

IDEO’s Product Development Process:

A Case of Existing Market & New Product

Focus Area

1. Scope the Project

• Product Definition: Design a stand/hanger for drying cloth which meets the growing demand of people living in apartments having less access to direct sunlight and space constraint.

•Market definition: Small families/bachelors (3-4 members) living in apartments or small houses

Existing Products

Current Problems & Market Analysis• High Rise Apartment, no open space for drying cloth

Current Problems Conti…• Aesthetically less appealing• No protection during Rainy season• Difficult to store and move• No provision for drying cloths such as Saree

No provision for rain protection

Aesthetically less appealing

•Ease of Handling •Fold ability •Light weight •Suitable for all type of clothes (Men/Women/Children) •Movable •Rain protection •Air freshener •Faster Drying •Robust stand •No sharp edges •Aesthetics•Affordable

2. Synthesize: Customer Requirement

3. Visualize

Validity of Customer Requirement: Voice of Customer

• Two Approaches Kano Customer Need Model & Quality Function Deployment

Kano Model Process

Analyze & Brainstorm

Analyze & BrainstormResearchResearch Plot &

Diagram

Plot & Diagram Strategize Strategize

•Voice of customer• Online Survey, Personal Experience•Collect and summarize data

•Analyze results from data collection•Brainstorm list of features and functionality•Develop Functional and Dysfunctional Questionnaire

•Develop Customer Requirement Matrix •Record Questionnaire results in Matrix and Summarize•Plot results on Kano Model

•Determine Project selection•Product Development•Service Development•Identify Marketing Strategy

• Site Visit to various cloth drying places at IIT Kanpur Hostels

• Telephonic Interview with Ladies in Gurgaon and Chandigarh

• Personal experiences and pain areas

ResearchResearch Customer Interview, Site Visit & Personal Experience

•Ease of Handling •Fold ability •Light weight •Suitable for all type of clothes (Men/Women/Children) •Movable •Rain protection •Air freshener •Faster Drying •Robust stand •No sharp edges •Appealing •Affordable

Analyze & Brainstorm

Analyze & Brainstorm Features & Functionality

• Online Customer Survey of population living in apartments in metro and Tier 1 cities, with age group between 20-40 years, Male/female. (Total participants – 35)

•Our Personal Experience, general feedback from household

Functional and Dysfunctional Questionnaire

Survey Questionnaires

Customer Survey Feedback

Functional vs. Dysfunctional Analysis

Customer Requirement

Dysfuctional

1. Strongly Like 2. Like 3. Neutral 4. dislike 5. Strongly

dislike

Functional

1. Strongly Like Q A A A O

2. Like R I I I E

3. Neutral R I I I E

4. dislike R I I I E

5. Strongly dislike R R R I Q

O = One dimensional or linear features E = Expected features

I = Indifferent response R = Reversal (inconsistent features)

A = Attractive features Q = Questionable response

S.No. Customer requirement A E O R Q I Total Grade

1 Ease of Handling 16 2 7 25 E

2 Foldability 10 6 5 4 25 A

3 Light weight 11 14 25 E

4All type of clothes (Men/Women/Children)

2 10 1 12 25 I

5 Movable 15 2 2 6 25 I

6 Rain protection 15 4 6 25 A

7 Air freshner 7 1 2 15 25 I

8 Faster Drying 6 15 4 25 O

9 Robust stand 13 12 25 E

10 No sharp edges 24 1 25 E

11 Appealing 15 6 4 25 A

12 Affordable 20 5 25 E

Customer requirement is:O = One dimensional E =

I = Indifferent R =

A = Attractive Q = Questionable result

Expected

Reverse

Evaluation of Customer Requirements

Plot & Diagram

DelightersAttractive

Excited Quality

DissatisfierMust Be

Expected Quality

SatisfierOne DimensionalDesired Quality

Dissatisfaction

Satisfaction

Service Performance

Service Performance

Plot & Diagram

Plot & Diagram

Quality Function Deployment (QFD)

• Outputs from Kano Model served as input to QFD to decide Technical specification

• Based on QFD & Kano model following are product and technical features need to be focused on: Product Features – Movable, Rain Protection, Air Freshener, Quick Drying, Ease of Handling, Suitable for all types of cloths

Technical Requirement: Wheels provision, compact / modular design, rain protection mechanism, Hanger provision

Microsoft Office Excel Worksheet

Strategize Strategize

Idea Pipeline

Idea Generation

Final Idea

Detachable Umbrella

Space to spread cloth

Hanger with additional

feature

Wheels for easy movement

Place to dry bigger cloth

such as SAREE

Hanger W/ no Rain Protection

Rain Protection

Foldable condition

Provision for Drying Saree

Saree spread around hinges

Place to dry bigger cloth

such as SAREE

RetractableCloth like Saree can be spread around such Hinges

Design for X X : Manufacturing- Modular Design- Product Platform- easy to add new features such as Fan for Drying- Very few joints and hinges

X: Assembly:- No need to be assembled inside Factory; Customer can do it due to easy assembly-Quick to assemble and dissemble; Easy to store

X: Packaging-Compact Packaging box; Less transportation space is occupied 1.1 x 0.2 x 0.1 Mtr sq.

Packaging Box

All parts inside the box in disassembled condition

Easy to Transport

Conclusion• Problem Addressed:- Modular in Nature- easy to handle and store- More cloths can be dried in less space- Protection from Rain- Drying arrangement for big cloth such as Sari & Dotti- Aesthetic appealingProcess Followed in Design and Development:-IDEO process for Idea generation- Kano Model and QFD for Customer Feedback and Requirement analysis- Design for X – Manufacturing, Assembly, Packaging

Thank You…