Indonesia's Urban Mobile Food Vendors: Importance, Issues, and ICT Potentials
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Transcript of Indonesia's Urban Mobile Food Vendors: Importance, Issues, and ICT Potentials
Indonesia's Urban Mobile Food Vendors: Importance, Issues,
and ICT Potentials
Rahmad DawoodSchool of Information, University of Michigan - Ann Arbor
Aris Eko Priyanto and Nurwahyu AlamsyahJurusan Teknik Informatika, Universitas Trunojoyo Madura
Objectives
• Mobile Microentrepreneur
• ICT• Current usage
• New form
• ICTD/ICTD4D• Information and Communication Technology for
Development
• HCI (Human Computer Interaction) lense
Methods
• Period: Mei-2011 to August-2011• Location: Surabaya, Indonesia• Interviews and participant observation• Vendors + Customers
• Residential areas• Office complexes• Schools
• Important Inputs • User-and-functionality discovery phase
Personas and Scenarios
•Both widely use in HCI• Close with users• Understand activities
•Personas• Fictitious characters • Collage of attributes & characters
•Scenarios• Fictitious series of events• Of developed personas
•No one subject encompass all aspects• Use personas & Scenarios
Importance of Urban Food Vending
1. Fallback occupation
2. Caters to middle & low income
communitieso Practical serviceo High quality foodoReasonable price.
3. Additional source of incomeo Especially true when the vendor is female.o Also member of larger immediate family
1. Fallback occupation
2. Caters to middle and lower income communities
3. Additional source of income
1. Limited number of customersa. Limited rangeb. Limited potential customers
2. Limited ability to expand customer-basea. Too physicalb. Upgrade to longer-range transportationc. Extra sellers
3. Inability to effectively promote their trade.a. Use soundb. Started to use mobile phones => Younger sellers
Issues in Urban Food Vending
ICT Potentials
•Started to be use foroLocation inquiryoSocial network
•All text baseoCan be made more interactiveoLocation awareoTargeted promotion
•New business modeloShift payment to customers not sellersoFreemiumoPiecemeal pricing
Thank You