Indonesia's Mobile Game by Andrew
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14-Sep-2014 -
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Marketing
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Transcript of Indonesia's Mobile Game by Andrew
@agatestudio
Indonesia Smartphone Game
Opportunity
Andrew
Publishing
Agate Studio
@agatestudio@agatestudio
MARKET SIZE
@agatestudio@agatestudio
In Term of Revenue
• By end of 2013 AppStore still dominating with 56% market share.
• Total smartphone market size: $25,235,244
• Not including revenue from other Android Store, Nokia Store, and feature phone.
35%
44%
21%
2013
AppStore (iPhone)
AppStore (iPad)
PlayStore
http://www.appannie.com/
@agatestudio@agatestudio
In Term of Users
Smartphone Users: 41,6 million by end of 2013
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Segmentation
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Segmentation
• Apple users (6.11%) still generates 56% revenue– 2013 ARPU: $7.89
• Android users (50.89%) generates 55% revenue– 2013 ARPU: $0.24
• Assumptions:– Unknown devices use Playstore– Other known devices with smaller market share
than RIM is not included (SE, Lenovo, LG, etc.)
Device Market Share Est. Users
Nokia 30.99% 12,89 million
Samsung 25.72% 10,7 million
Unknown 25.17% 10,47 million
Apple 6.11% 2,54 million
RIM 4.6% 2,5 million
35%
44%
21%
2013
AppStore (iPhone)
AppStore (iPad)
PlayStore
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@agatestudio@agatestudio
PROJECTION
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Est. Revenue Projection
• Assumptions:
– Ratio AppStore / PlayStore remains the same
– No new store is launching and gain significant revenue
2013 2014 2015 2016 2017
Users41,600,000 61,200,000 74,800,000 89,800,000 103,600,000
Revenue(USD) 25,235,244 37,124,926 45,374,910 54,474,157 62,845,463
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BEHAVIOR
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Mobile Phones per Person
44%
48%
7%
1%
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@agatestudio@agatestudio
Features
• Touchscreen– Yes 55%
– No 45%
• Qwerty– Yes 75%
– No 24%
• Large display e.g. like size of an iPhone– Yes 50%
– No 45%
• Ability to download and install apps– Yes 97%
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@agatestudio@agatestudio
Place of Use
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@agatestudio@agatestudio
Activities
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@agatestudio@agatestudio
Ads?
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@agatestudio@agatestudio
Ads?
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@agatestudio@agatestudio
Challenges
• Global competition
– 99% top games on AppStore and PlayStore are global content (not localized)
• Payment channels
– AppStore only available via Credit Card
@agatestudio@agatestudio
Opportunity Ideas
• Don’t compete with global competition
– Niche market, or
– Game with local social interaction, or
– Target low end Android devices with localization
• Most of PlayStore games still doesn’t include local payment channel
• NokiaX (Android base) provide direct operator charging and low price range
Thank You… Thank You!!!