Individual Fundraising Ra Vso
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Transcript of Individual Fundraising Ra Vso
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Raising Funds from Individuals
Using Direct Marketing to Do It!
Presented by Anup Tiwari, RA -VSO Workshop, Nepal; www.FundraisingAsia.org
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The Love Story of
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How Haryi met Dorsy
& they became a couple?
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But he could not tell Dorsy that
He was surely sad about it
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CT Haryi Loves Dorson
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Not for Me, I
guess ..??
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Try EdamiWhy
should I waste my
own chance?
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Killed but not fully
He goes to basics
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Yipee…he loves me !
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Love is surely on the cards
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And then they meet face to face
And live happily there after
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Thank You Direct Marketing
For uniting lovers
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The successful ways if you noticed
Were the Direct Marketing tools
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DM Tool Box
• Direct Mail
• Telephone
• Face to Face
• Tele-facing
• Direct Response Advt./TV (DR TV)
• New Media- email, web 1.0, web 2.0, sms
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DIRECT MAIL
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Address Labels visible from back
of envelope
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Direct Mail Pack
• OME (Outer Mailing Envelope)
• An appeal letter
• Donation Coupon
• BRE (Business Reply Envelope)
• Leaflet
• Lift Letter
• Premiums
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Other Direct Mail Aspects
• Cold Mail v/s Warm Mail
• Thank you Mail
• Response Rates
• Profitability-RoI
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Direct Mail
•Lift Letter•Warm Mail•BRE•Banks’ high net worth client lists•Gold card / Diner card lists•Good Magazine subscription lists•Newsletter / Annual Report•Tax-mail•Stories
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Direct Mail
• Reckless Cold Mail
• Improper gap
• CA/Doctor/Lawyer lists
• Pictures of distress
• Couriers ?
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Telecalling
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About Telecalling
• Home Numbers
• Office Numbers
• Mobiles
• In-house v/s Outsourced
• Cold v/s Warm
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Telecalling
• Residences in afternoons
• Follow-up calls not made
• Several people same database
• Reckless calling on mobiles
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Face to Face Fundraising
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FTF Fundraising
• Regular orientation
• Concise presentation literature
• Large numbers tapped
• Close monitoring
• Good sites
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F2F Fundraising
• Too much aggression
• Low employee replacement
• Cash donations
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Tele-facing
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What is Tele-facing?
• Hybrid of Telemarketing & Face 2 Face
• Telecaller makes a brief pitch and fixes a meeting for the Field Executive to present
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Facer meets donor seeks pledge/
one time donation.
Telecallers call prospects/
existing donors & fix meetings
CoordinatorPasses lead to Team Leader
cum Facer
Thru TL & Coordinator donation reaches NGO
NGO sends Thank YouPackage to The donor
5
PROCESS
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New Media & DR Advt.
KNOWING & USING IT.
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Direct Response Adverts/TV
TV Spot or Print Advert with call back number/website address/SMS/ Postal
address
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New Media
• Web Banners
• Emails
• Website with Payment Gateway
• Search Engine Advertising
• Web 2.0- user generated content and communities
• SMS
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Takeaways from the session
1,2,3 of it.
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Tele-facing works!
Do test it !
TAKE AWAY-1
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Take away 2
• If you have Investment funds start with Direct Mail and Add others
• If you do not have Investment funds then FTF and Tele-facing on commission basis may be an option
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– CTHaryi
– Dorson
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We get
• Charity
• Donors
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Charity Loves Donors
Direct Marketing Makes it Possible. Test it Now!
TAKE AWAY 3
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Thank You
For downloading presentation visit www.FundraisingAsia.org