INDIA ONLINE

2013DIGITAL TRENDS

THE MODERN DIGITAL ECOSYSTEM :

70%

53%

bought product or service

recommended via Twitter

48%

Facebook is the most effective platform to

get consumers talking about products

of active online adult social networkers shop online

of consumers use Twitter to recommend

companies or products in their Tweets,

WEB SOCIAL MOBILE SEARCH

INDIANS ARE VERY SOCIAL

70% of all Indian netizens are

on Facebook i.e approx 61.5

Mn.

No 3 in the world.

15 Mn Indians are on Twitter. India

has the 4th largest base of

Twitteratis.

19 Mn Indians have a LinkedIn

profile. That’s the 2nd highest in the

world.

35 Mn unique visits in a

month with a reach of almost

55% of Indian online

population

12.4 Mn unique visits in a month

which is the 2nd largest base in the

world.

How the Internet Affects New Product Purchase DecisionsDIGITAL INFLUENCE

Global

Electronics-81%

Appliences-77%

Books-70%

Music-69%

Clothing-69%

Cars-68%

Food/Beverage s -62%Personal Hygiene –

62%Personal Health/OTC-

61%

Hair Care-60%

TOP 10 NEW PRODUCT CATEGORIES RANKED BY PERCENT OF

CLAIMED INTERNET IMPORTANCE IN DECISION MAKING

PROCESS

GOOGLE CONTINUES TO DOMINATE WITH A NEAR UNIVERSAL REACH OF 93%

GOOGLE SEARCH CONTINUES LEADERSHIP

Of Indian mobile web user now see

mobile as either their primary or

exclusive means of going online

72% Of Indian mobile web user are as

comfortable with mobile advertising as

the they are with TV or online

advertising

73% Of Indian mobile web user are on

some kind of mobile device/tablet

WHILE WATCHING TV

26%

TRENDS IN DIGITAL MARKETING

2013

television

computer

phone

tablet

I

Source: The Australian Online Consumer Report, Nielsen 2012

A TYPICAL MODERN HOUSEHOLD TODAY

SEARCH• Large trigger in facilitating discoverability

• Fragmented search needs consolidation (eg Yellow pages, Askme, Review sites etc.

SOCIAL• Visual Marketing will aid differentiation

• Interesting story telling aided by audio visual tools

E-COMMERCE• As e-commerce grows so will m-commerce

• Interesting alliances inspired from consumer behavior and relevance will facilitate differentiation

How consumers

view it

Find Choose

Use Buy

How Advertisers

View it

Attract Sell

Retain Support

TREND 1 SEARCH RULES… but there’s a fragmented need to serve information

TREND 2 MOBILE PROVIDES UNPARALLED REACH & INTERACTIVITY

While the 2012 Mary Meeker report suggests that Mobile

Internet traffic has already crossed Desktop traffic, this

includes traffic from data cards.

This, however is a strong indicator that internet usage is

moving to mobile devices, and actual Mobile internet

traffic and will surpass Desktop traffic by early 2013

SENSE MOVEMENT

TOUCH

LOCATION AWARE

CLICK TO CALL/ SMS/CALENDAR

ON THE GO

TREND 3 SOCIAL IS SHAPING PURCHASE DECISION

Consumers are increasingly relying on social media while shopping

EXCHANGING

SHARING

In the last year he number of minutes spent on Facebook grew by 69%

Among social network user 1 in 4 have “friended” or follow a company or brand

45% of twitter user share opinions about a product or brand more than once a day

Find Choose

Use Buy

Search

Evaluate

Judge

Experience Pay

Purchase

Evaluate

Decide

DISCOUNT

tailing and how India’s shoppers are now buying onlineTHE ADVENT OF ‘ME’

• Shopper behaviour is being

fundamentally changed by the

increasing presence and

proliferation of online retail.

• Today, almost three in five

(57%) online shoppers have

begun comparing prices for

household grocery items on

their internet-enabled devices

while 41 percent have

purchased items online in the

last month.

“Deals, discounts,

convenience and

easy comparison

make

e-commerce a viable

alternative for

shoppers.”

M-COMMERCECAGR

71.06%

2012-16

Smartphone owners are increasingly using their

devices for shopping, from researching products

and reviews, to comparing prices, finding retail

locations, and redeeming coupons

increasing collaboration

between service providers

and banks.

Growth in mobile subscriptions is one of the key

factors contributing to this market growth.

WE’LL ALSO SEE…

VISUAL

MARKETING WILL

BE KEY

CONTENT WILL

CONTINUE

TO BE KING

Increased emphasis to

ensure that our content is

always engaging and

interesting

DISCOUNTS AND

GIVEAWAYS

will incentivize social

sharing of branded

content

DISCOUNT

Pinterest and Instagram have shown how visual marketing is the new

social media weapon And with Facebook’s ‘share’ functionality, visual

marketing is important on this platform too

ONLINE, DIGITAL AND

SOCIAL MEDIA

MARKETING will be key

initiatives for companies

in 2013

WILL REMAIN THE

MAJORITY SPEND FOR

MARKETING

It has also become the

largest debate forum –

where every view

imaginable is expressed

without any fear

ECOMMERCE AND

SOCIAL MEDIA WILL

GROW TOGETHER

will incentivize social

sharing of branded content

Rather than displaying

advertisements online (such

as the typical banner ads),

companies will sponsor

content on websites

CONSUMERS WILL MARKET TO

OTHER CONSUMERS

The traditional marketing concept of

"push and pull" will lose effectiveness as

a result of the power that consumers

gain through the two-way dialog of social

media

WORLD’S

BIGGEST NEWS

SOURCE

REPUTATION

MANAGEMENT

will grow as a crucial part of

using social media platforms

WE’LL ALSO SEE…

THANK YOU