indian pickles- final

8/7/2019 indian pickles- final

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y Company : Spices ltd.

y Industry : Food Processing

y Type : Private

y Date of establishment : 30th Jan 2010

y

Branches : Delhi, Bangalore, Hyderabady Employees : 250

y Website : www.spices.com


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y Indian pickles is the brand of Spices ltd.

y Formed in 2010,Head office in Mumbai

y Only brand with 32 varieties

y 100 % natural productsy Vast distribution

y State -of-the-art manufacturing at Mumbai withHACCP certification


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y Chairman & CEO : Bharadwaj.k

y Managing Director : Sonal Nayyar

y General Manager : Dhanisha Das


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VisionTo be the #1 brand of pickles in India by 2015.

y Indian Pickle constantly improves its quality, introducesnew varieties and understands the changing consumertrends to provide them what they want.

MissionIndian Pickles mission is to be known and trusted by thecustomers to deliver top quality and satisfy them. Throughtrust and commitment, we build win-win relationshipswith our partners and vendors. To our employees, we create

an honest, creative, enjoyable and rewarding environment.And to our shareholders, Indian Pickles consistentlydelivers revenue growth and profitability.


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y Spicy Pickle serves the fast growing fast casualmarket

y Middle class and upper class

y People from all cultural and religious backgroundy Any age and education background

y COMPETITION All the major pickle brands in theMarket


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Press Conference


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y Press conference Bhot Jolakia.

y Launch of a new pickle- Bhot Jolakia by Indian Pickles.

y Bhot Jolakia Hottest chillies of the world.


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Corporate SocialResponsibility


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y AASHA- an initiative by Indian Pickles.

y Providing food to the underprivileged once a month.


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LEARN- an initiative to empower women.Generating Entrepreneurship.Opportunity to work with Indian Pickles &

earn.There are 50 women working with us.


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y FAPCCI Award -- for 2010 -- Best Industrial Productivity inhalf-year and Best Quality in Pickles


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y Employing over 1.6 million people, Indias foodprocessing industry contributes 6.3% to the GDP and16% to exports and 6 per cent of total industrialinvestment.

y The market size for processed foods is pegged at $102billion, with the potential to grow by 10% to $330billion by 2015

y The turnover of the total food market is approximately

Rs.250, 000 crores


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y Unique taste and packaging

y 32 varieties

y Abundant raw material available

y Vast domestic market


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y Cluttered market

y No first mover advantage

y Large number of intermediaries

y Seasonality of raw material


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y Gain good global market share

y Huge scientific research talent pool

y Untapped domestic market of 1000 million customers

y Changing consumer patternsy Strategic geographic location


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y Market dominated by other brands

y Cultural preferences of people on food

y High packaging cost


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y Holds 38% (avg.)market in Karnataka, Andhra andTamil Nadu

y In Mumbai 28 %

y In Delhi 20 %y Rest of India : 18 % avg.


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y In-house Journals

y Press releases

y Newsletter and annual report

y HAPPY EMPLOYEES :

y Flexible working hours 9 am to 6 pm

y

Incentives for marketingy Employee of the month award

y Mediclaim and insurance


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y Interactive website for Employees

y Meetings at the end of each month

y A part of profit used to give loans to employees

without interesty Training classes once in 3 months


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y From the South

y Mango dal, Gongura dal, Pongal, Hot Vulava, Charu,Sambar Rice, Andhra Veg Pulao, Avail, Chakkra

Pongali, Jeera Rice, Madras Sambar ,Tomato Rice, VegChettinad, Tomato Dal

y From the North - Palak Panee, rMutter Paneer, ButterMasala, Dal Makhani, Punjabi Chhole, Bhindi Do

Paiza, Masala Dal Fry, Mixed Veg Dal, Palak Dal,Paneer Khadai , Rajma Masala, Navaratan Kurma,Aloo Methi, Pavbhaji Masala


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y Cookery Classes throughout India

y Tie up with IRCTC and Air India

y Sponsor Cookery shows on TV

y

Advertisements on TV, Internet, Press and magazinesy Promotions Free recipe booklets

y Contests for customers Innovative Pickle Recipes

indian pickles- final

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