Consumer preference over branded jewellery and non branded jwellery
indian gem and jwellery industry
-
Upload
anshul-jolaniya -
Category
Education
-
view
212 -
download
1
Transcript of indian gem and jwellery industry
BY- ANSHUL JOLANIYA
FATMA LAIBA
3
OVERVIEW
Large market for Gems & Jewellery with domestic sales of over $10 billion.
4% of the global Gems and Jewellery market.
Exports of over $15.5 billion; over 18% of world’s exports.
India is the largest consumer of gold jewelleryin the world.
Accounts for about 20% of world consumption
• India is the largest diamond cutting and polishing centre in the world.
• 60% value share, 85% volume share and 92% share of the world market by number of pieces.
• Third largest consumer of polished diamondsafter USA and Japan.
Gemstones
Diamonds
Gem & Jewellery
Silver and
Silver
Jewellery
Gold and
Gold
Jewellery
Pearls
Gemstones
studded
Jewellery
Coloured
Stones
Precious Metals and
Jewellery
Gold and diamond form the two major segments of
Indian gems and jewellery market
Value chain of the Gems and Jewellery sector
Size of Retail Market in India
800
700
600
500
400
300
200
100
0
Gold jewellery Diamond Other fabricated
Jewellery Jewellery
Size in year 2013(in billion)
630
32175
One of the fastest growing segments in the Indian
economy with an annual growth rate of approximately 15
percent.
The current market size of the Indian Gem & Jewellery
Industry is US$ 25 Billion.
Total export of gems & jewellery in the year April-
March,2013 was 302081.11 with a 3.36% growth rate &
21.27% share in the total export.
Consumes nearly 800 tonnes of gold that accounts for 20
percent of world gold consumption, of which nearly 600
tonnes go into making jewellery.
The consumption of gold in India has doubled over the past two decades. 402 (tn) in 1989 810 (tn) in 2009.
In 2012, gold imports in India increased 68% year on year to 970 tonnes from 579 tonnes in 2011.
whereas the demand for gold increased by 10% year on year globally to 3,971 tonnes in 2012 .
Gold prices continued to be volatile in the month of July 2012 and touched a high of Rs. 29,983/-per 10 gm.
DRIVERS and CHALLENGES
Indian retail jewellery overview
Yesterday Today
Unbranded Branded
Silver & Gold jewellery Gold & Diamond jewellery
Investment Investment + Fashion
Traditional design Fashionable & innovative
design
Marriage & festival is peak
season
Wearability and gifts
Jewellery sold on commodity
basis with labour charges
Jewellery being sold on a per
piece basis
Established in 1992 (HQ: Nariman Point ,Mumabi)
Product of portfolio includes Polished Diamonds &
Jewellery 30 Marketing arms spread across Asia, Europe
and America.
Global presence in CANADA, US, BELGIUM, CHINA, UAE,
HONGKONG, MALAYSIA, THAILAND and SINGAPORE.
An annual growth rate of approximately 15%.
GITANJALI GEMS LTDMD : MR. MEHUL C. CHOKSI
Established in 1986 as Gitanjali Gems Pvt
Ltd(HQ:Maharashtra)
The company is one of India’s largest integrated diamond and
jewellery . Sight holder status with DTC through a promoter group
company.
Sophisticated and scalable diamond and jewellery manufacturing
facilities.
Hindustan Diamond Co. Pvt. Ltd.
MD:Ms. ALKA TYAGI
Incorporated in the year 1978.
50:50 joint venture between the Indian government and
De Beers.
26% in De Beers India by investing US$ 7.75 million in
India.
Member of Diamdel network.
HDCL has office in Mumbai and Surat.
Rajesh Exports Pvt. Ltd (REL)
1990 - Rajesh Exports established (HQ
:Bangalore, India)
World's largest manufacturer of Gold Jewellery
Manufactures gold and diamond jewellery
:Retail jewellery showroom
Shubah Jewellers & Laabh
Jewellers.
Rosy Blue
MD: Mr. Russell Mehta
Established in 1982 (HQ :Bharat Diamond Bourse,
Bandra Kurla Complex, Mumbai, India)
One of the largest diamond and jewelry companies
in the world.
An annual turnover of about US$ 2 billion.
The company has diamond factories in India,
Thailand, Sri Lanka, China, Armenia, and South
Africa.
TARA JEWELS LIMITED
MD: Mr. Rajeev Seth
Incorporated in Sep 1987, is a Public Limited
Company (HQ: Mumbai)
The company has four manufacturing facilities,
one of which is in China.
Aggregate production of 10,616.40 kgs in
Fiscal 2012.
19
• Total export of gems & jewellery in the yearApril-March,2013 was 310081.11 with a 2.76%growth rate & 23.27% share in the total export.
• Exports posted a modest growth of 1.45 per centduring 2012-13 at US$ 24.1 billion, primarilydriven by gold jewellery exports, includingmedallions and ornaments.
EXPORTS
The United Arab Emirates (UAE) was the largest importer
of gems and jewellery from India in 2012-13, with a share
of 33% followed by Hong-Kong(25%) and U.S.A(19%).
The sector accounted for 13 per cent of India’s total
merchandise exports.
The export industry mainly comprises of small-to-large
units based in various special economic zones (SEZs)
supplying primarily diamond-studded jewellery.
CONTINUE
EXPORTS DATA
ITEMS 2009 2010 2011 2012 2013(APR
)
CUT &
POLISHED
DIAMOND
53892.02 48905.5
7
57117.1
7
58649.4
5
45365.09
GOLD
JEWELLERY
16498.2
1
22567.4
4
11637.1
2
9406.49 5572.37
COLOURED
GEMSTONES
975.07 1062.2
7
1111.05 1197.5
5
834.80
ROUGH
DIAMONDS
1865.49 2388.2
6
2280.3
2
3474.9
3
1992.95
TO CHINA
• ROSY BLUE
• TANYA GEMS
• VENUS JEWELS
TO U.S.A
• DVL JEWELS PVT. LTD.
• ELEGANT COLLECTION
• DIATRENDS JEWELLERY PVT. LTD.
TO ITALY
• DWARKA
• GEMS JEWELS IN INDIA
• TAKAT GEMS IN INDIA
• FINE JEWELLERY
MAJOR EXPORTERS IN INDIA
25
MAJOR EXPORTERS IN INDIA
RAGHUNANDAN PRASAD & SONS
S. ZAVERI & SONS JEWELLERS
JAGDISH & SONS
RIBY GEMS AND FASHION JEWELRY
BN GHOSH & CO.
MARUTI JEWELLERS
MILLENIUM STAR
SILVER STONE
SHRI RADHEY CHAIN
DD JEWELLERS
ITEMS 2009 2010 2011 2012 2013(APR
)
ROUGH
DIAMONDS
40039.14 38401.0
9
40170.6
5
40877.2
4
21898.13
GOLD BAR 7034.52 7905.74 9734.41 10820.3
2
6062.77
CUT & POLISHED
DIAMONDS
16010.27 8832.61 17396.6
1
31209.4
5
27056.46
IMPORT DATA
Rs. In CRORES
The Current Economic ConditionGems & Jewellery
India’s Current Advantage
Ability to deliver good quality at low costs
Cost of cutting diamonds in India is 7% of that in Belgium and
60% of that in China
The exports are expected
to grow at CAGR of 15%,
amounting to USD 58
billion by 2015 from
current size of USD 25
billion
25
58
0
20
40
60
80
Gems & Jewellery Exports (USD billion)
2009 2015
Care Research-Indian Gems and Jewellery Industry,2011
Daily newspapers
www.indiabulls.com
www.myiris.com
www.moneycontrol.com
http://commerce.nic.in/ftpa/default.asp
http://www.ibef.org/download/GemsandJewellery_sectoral
http://www.commodityonline.com/learning_sub.php?id=32