ICL was established on 24 July 2007

Owner of this event is Subhash Chandra (Chairman, Essel group)

The Board of ICL included Kapil Dev, Tony Greig, Dean Jones and Kiran More.

It was started with 6 teams and with a projection of 16 teams next 3 years.

It was 100 crores joint venture project between Essel Group and IL & FS.

ICL works on 3D strategy.

ICL v/s IPL

As per the survey conducted, ICL is definitely going to take over IPL in the coming years.

Competitive edge of ICL over IPL is its media presence in various countries.

Spend 500 million on marketing

Rs 300 million was spent to create the cricket infrastructure across the venues

The theme of the ad campaign was 'Cricket Hain Meri Life’.

Considered a “rebel” league and lacks official sanction

ZEE, owns ICL, other media houses didn’t back it

Sponsors too will want to back the next edition of IPL

Lack of talent

Lack of Playground

Lack of Emotional Relevance

Operational Changes by including online ticketing software managed by TCS.

Online blogs for members .

New online game KBC (Kaun Banega Cricketer)

16 Teams participating

4 Groups, including 4 International Teams

Total 31 matches

MUMBAI CHAMPS CHENNAI

SUPERSTARS CHANDIGARH LIONS ROYAL BENGAL

TIGERS DELHI GIANTS GOA BLUES DHAKKA WARRIORS AHEMDABAD

ROCKETS

VIZAG HEROES BANGLORE

BADSHAHS HYDERABAD

HEROES SIKKIM RHINOS JAIPUR MAHARAJAS SYDNEY WINGS COLOMBO

WONDERS BEJING DRAGONS

Opening ceremony includes A. R. Rehman concert, Shakira & Madonna’s live performance, Stunt show.

Opening match between Film Stars and Captains of ICL .

Opening ceremony includes A. R. Rahman concert, Shakira & Madonna’s live performance, Stunt show.

Opening match between Film Stars and Captains of ICL

Reality shows

E-Promtion through Rediff and Google.

ICL T-shirts on any purchase worth Rs.1000/- from Nokia Cell phones, Future Group.

8 International Standard Stadiums with an average capacity of 50,000

Ticket Costing Rs. 500 per match and Rs.1000 for Opening and Closing Matches.

First 1000 tickets with 50% discountsLucky draw after every match Bumper Prize – Nano Car for final’sMany more…

Closing Match ICL Winners v/s World Greats XI

Performance by Shankar-Ehsaan-Loy and Fashion Show

Big time Sponsors

Selling rights to other media channels

The number of stadiums are increased

Stadium should be located in big cities and should have enough capacity

Ownership of teams be distributed

Telecasting rights should be increased

4 things that affect the COMPETITIVE RIVALRY are as follows:-

Threat of new entrantsBargaining power of BuyersThreat of Substitute productsBargaining power of Suppliers

Indian Cricket League for 2010

Indian Cricket League

Business Tycoons

Peoples interest

Bollywood stars

Cricket craze

Entertainment

20:20 (time factor)

Other factors

Betting

1st huge event in India

Success of last season

20:20 WC win by India

Marketing strategy

Advertisements moneyMedia hype

Foreign players

My City

Indian Cricket Idols

My player

Favouritism

Mainly evenings

Cheer groups

Rewards

Family oriented

Huge money for players

Huge money for winners

Returns

Telecast rights

My Bollywood star