Indian celebs and sm Indian Celebrities On Social Media - Report

w w w . w e b e n z a . c o m

CELEBRITIES ON SOCIAL MEDIA


Introduction:

As Social Media’s popularity continues to grow; connecting people with just abouteverything they like, celebrities from various industries are in the space too, tryingto build a better fan base.In this report, we explore the role of Social Media in ‘Celebrity ReputationManagement’ & ‘Brand Building’, as well as the metrics for measuring the success ofcelebrity social media efforts against industry benchmarks through what we callSMQ – Social Media Quotient.

Social Media Quotient (SMQ) refers to a methodology for calculating a score by understanding how the celebrity is leveraging social media. It includes:

Their social media practices Engagement levels in social media Content and Strategy Popularity and reach Overall strategy and integration of social media in other official

communication channels.

Synopsis and Context:

1. Channel wise analysis – 5 random Indian Celebrity social mediaprofiles from the Entertainment industry are chosen for thisreport.

2. Social Media Trends – A celebrity even though actively presenton a social media channel might still lack creating an impact.This report shows the importance of each channel based onindustry specifics.

3. Top Celebrities – Based on the SMQ of the celebrities we arriveat the top celebrity list across all social media channels.


They feel connected

Want to know about their lives

For interesting content

For chance to interact

10

30

40

10

Why people follow Celebrities on Social Media


Calculate SMQ-Indexing based on Celebrity’s Online Presence and Social Media Activities.-Analysis of social media assets.

Listening & Monitoring-IncPot-Reactions/Conversations/Mentions about the celebrity .

-Tracking real time conversations.

Analyze-Insights into these online activities.-Identify patterns, tonality of the conversations.

Compare-Profile comparison with other celebrities.

-Share of voice.

The process


Six of this year’s Forbes top 10 celebrities hail from theMillennial generation or younger. It’s not a coincidence that theones with the most online presence also top Forbes’ list.Millenials Rule Social Media! Social media mastery is the key toranking among the most powerful celebrities and thus it isimportant for the celebrities to understand that Social Mediawill play a huge role in being the gatekeeper for people to payfor what others suggest on social media.

We picked 5 Entertainment celebs to identify the top celebrities using SMQ.


Not surprisingly, in overall quotient Priyanka Chopra tops the listclosely followed by SRK with Big B. A.R Rahman and ShreyaGhoshal are also not too far behind in their social mediaengagement activities.

Channel wise analysis of Entertainment Celebs

0

10

20

30

40

50

60

70

80

Big B SRK Priyanka Chopra AR Rahman Shreya Ghoshal

Facebook

Twitter

Google+

Youtube

Websites

Wiki page

Blog

Linkedin


Social Media Trends of Indian and Global Celebrities

• In case of Globalcelebs, the presenceon Facebook andTwitter is almost atthe same level.

0102030405060708090

100

2732

1910 8 5 4.5

0

INDIAN CELEBS

0102030405060708090

100

41 3930 26

94 0 0

GLOBAL CELEBS

• Twitter is the channel that is leveraged the most by Indian stars followed by Facebook, Google+ and YouTube.

•Indian celebs are relatively active on Blogs.

•Activities on Youtube by global celebrities are more compared to Indian celebs.


Priyanka Chopra tops the list with a Social Media Quotient of 78.98 followed by SRK with a Social Media Quotient of 64.97

SMQ of Entertainment Celebs

3 Million twitter followers3.3 Million Facebook fans

1.9 million video views on Youtube

Priyanka Chopra’s Social media statistics

64.4964.97

78.98

62.07 59.25

AB SRK Priyanka Chopra

AR Rahman Shreya Ghoshal


Social media Influencers have the ability to impact the ideology or actions of others and also affect other people’s thinking in a social online community. The more influencers a celebrity has, more shall be his social pull.

w w w . w e b e n z a . c o mTracking & Monitoring-Amitabh Bachchan

People talking about AmitabhBachchan most belong to theage bracket of 36-45 years followed by Youngsters.

73%

15%

12%

SentimentsPositive Negative Neutral

20%

28%

10%

40%

2%

Age Distribution

13-17 18-25 26-35 36-45 45+87%

13%

Gender DistributionMale Female


Maximum online Buzz about Amitabh Bachchan has been tracked in India followed by United States, United Kingdom and even in a far flung country like Greenland.

Tracking & Monitoring-Amitabh Bachchan

20460

2857

963

688

611

512

497

493

375

300

0 5000 10000 15000 20000 25000

India

United States

United Kingdom

Israel

Pakistan

United Arab Emirates

Canada

Greenland

Belize

AustraliaLocation Distribution


Tracking & Monitoring-Amitabh Bachchan

Word cloud

88

12

0 10 20 30 40 50 60 70 80 90 100

Twitter

Blog

News

Facebook

Source Distribution

w w w . w e b e n z a . c o mTracking & Monitoring-Shah Rukh Khan

People talking about SRK most belong to the age bracket of 13-17 years followed by people in their mid-thirties.

62%8%

30%

Sentiments

PositiveNegativeNeutral

81%

19%

Gender DistributionMaleFemale

35%

23%

27%

13% 2%

Age Distribution13-17 18-25 26-35 36-45 45+


Tracking & Monitoring-Shah Rukh Khan

Maximum Online Buzz about Shahrukh Khan has been tracked in India followed by USA and Indonesia.

46737

15326

7320

3979

3473

2758

2721

2688

2630

2056

0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000

India

United States

Indonesia

United Kingdom

Pakistan

Egypt


Morocco

Germany

Ecuador Location Distribution


Tracking & Monitoring-Shah Rukh Khan

84%

0%

16%

0%

Twitter

News

Facebook

Blogs

Source Distribution

Word cloud

w w w . w e b e n z a . c o mTracking & Monitoring-Priyanka Chopra

People talking about PriyankaChopra most belong to theage bracket of 18-25 years followed by teenagers.

67%10%

23%

Sentiments


82%

18%


34%

38%

18%

10% 0%



Tracking & Monitoring-Priyanka Chopra

Maximum online Buzz about Priyanka Chopra has been tracked in India followed by United States and United Kingdom.

22632

7770

1367

1225

964

767

699

571

571

506

0 5000 10000 15000 20000 25000

India

United States

United Kingdom

Canada

Australia

Pakistan

Malaysia

Ecuador

Singapore

BangladeshLocation Distribution


Tracking & Monitoring-Priyanka Chopra

Word cloud

85

14

0 20 40 60 80 100

Twitter

Facebook

News

Blog

Source Distribution

w w w . w e b e n z a . c o mTracking & Monitoring-A.R Rahman

People talking about A.R Rahman most belong to theage bracket of 26-35 years followed by youngsters.

48%

31%

21%

Sentiments


93%

7%

Gender DistributionMale

Female

18%

31%36%

14% 1%



Maximum online Buzz about A.R Rahman has been tracked in India followed by United States and United Kingdom.

Tracking & Monitoring-A.R Rahman

2997

389

86

83

81

77

68

68

62

58

0 1000 2000 3000 4000

India

United States

United Kingdom

Canada

Malaysia

United Arab …

Pakistan

Singapore

South Africa

Sri Lanka

Location Distribution

w w w . w e b e n z a . c o mTracking & Monitoring-A.R Rahman

Word cloud

54

46

42 44 46 48 50 52 54 56

Twitter

Facebook

News

BlogSource Distribution

w w w . w e b e n z a . c o mTracking & Monitoring-Shreya Ghoshal

People talking about ShreyaGhoshal most belong to theage bracket of 18-25 years followed by people in their mid-thirties.

58%8%

34%

Sentiments


93%

7%


22%

34%

31%

13%0%



Tracking & Monitoring-Shreya Ghoshal

Maximum online Buzz about Shreya Ghoshal has been tracked in India followed by United States and Pakistan.

13261

2565

859

424

314

279

259

259

125

122

0 2000 4000 6000 8000 10000 12000 14000

India

United States

Pakistan

Bangladesh

Canada

Australia

Malaysia

United Kingdom

Indonesia


Location Distribution

w w w . w e b e n z a . c o mTracking & Monitoring-Shreya Ghoshal

Word cloud

78

22

0 10 20 30 40 50 60 70 80 90

Twitter

Facebook

News

BlogSource Distribution


Just setting up a profile is not enough.

Establish A Voice

Your opinion is your personality.

Monologues need to be replaced by Dialogues;

Contact Webenza for Online Reputation Management .www.webenza.com

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Indian celebs and sm Indian Celebrities On Social Media - Report

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