India Internet Infrastructure, How Mobile is Taking Over

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How Mobile in India is Driving Internet Growth

© East West Relations

The Indian Internet population has grown at an

accelerating rate over the last 5-6 years

While the growth is significant, India still lags behind

various global economies in terms of Internet penetration

The 700 million+ telecom subscribers in India, expected

to exceed the billion mark in the next couple of years,

will drive the consumption of digital media, including

mobile internet

Mobile Internet is taking over fromhome broadband


Internet connections, mobile vs PC


Mobile Internet overtakes desktopMay 2012


DSL connections aren’t expected to see very

significant growthCDMA dongles are expected grow 3x times

Mobile telephony is expected to be the primary

driver behind India’s overall Internet

subscription base of 300+ Mn over the next 3-4

years.

PC broadband connection growthslowing – mobile accelerating


Internet subscriber growthand penetration rates skyrocket


Telecom sector continues to touch new highs in

terms of subscriber rates adding over 8-10 Mn

connections a month

One of the strongest growth rates in the world

The Mobile subscribers’ base is expected to grow

at about 10 per cent over the next 4-5 years,

crossing the billion mark by 2015

Mobile Internet growth in Indiaone of the highest in the world


Mobile broadband - 3G takes off as2G takes a back seat


Strong Rural growth

Aggressive Market Players’ (both Handsets and

Services) strategies

Adoption of Multiple SIM culture

Entry in to the digital space through mobile is

very affordable

Mobile Internet growth fuelled on the back of:


Smartphone shipments by price, lower cost handsets driving market


Number of Tablet PC users could reach 23.4

million over the next five years

Tablets market recorded sales of 1.1 million units

in 3Q (July- September) 2012

Samsung led with a 23.9 per cent share, followed

by Micromax at second position with 15.3 per

cent share and Datawind at third position with a

12.3 per cent share

Tablet PCs arrive late to market, growth still impressive


Tablet PC market explosive growth


Preceding slides are an excerpt from our

comprehensive India media report

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India Internet Infrastructure, How Mobile is Taking Over

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