India Home Healthcare Report 2016
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Transcript of India Home Healthcare Report 2016
Copyright 2016 Cyber Media Research and Services Ltd. Reproduction is forbidden unless authorized. All rights reserved. India | Asia-Pacific | North America
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HOME HEALTHCARE
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The Healthcare Context
An aging popula3on.
The increasing prevalence of chronic diseases.
The need for be>er quality post-‐opera3ve and primary care.
By 2050, one in five Indians
>60 age.
51% of all old-‐age deaths in India.
addi3onal beds over the next 5-‐6 years 600,000 -‐ 700,000
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Home Healthcare
Hospitals
Clinics
Doctors EMS
Pharmacy
Pa3ents
Home Healthcare
Changing demographics
Key Drivers – Home Healthcare
Increasing disposable incomes
Quest for be>er and constant quality care
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Hospitals Vs Home Healthcare
The profitability of hospitals = average revenue derived from the average stay of a pa8ent.
It is a high margins model.
H om e h e a l t h c a r e r e q u i r e s s p e c i a l competencies for managing last-‐mile logis8cs and the remote health workers.
Home health care is a volume model.
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Home Healthcare Devices
Therapeu3cs home healthcare devices
Medical supplies Mobility Assist
Health Monitoring devices
Health Diagnos3c devices
Market Segmentation: By Devices
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Home Healthcare Services
Infusion Therapy
Respiratory Therapy
Rehabilita3on
Telehealth and Telemedicine
Market Segmentation: By Services
Unskilled Home Healthcare Services
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Global Market Forecast
[Source: CMR Analysis and Industry Es8mates]
2016
270
315
368
2018 2020
[In US $/Billion]
8%
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India: The Big Picture
Indian Corporate Houses
Startups
MNCs
Healthcare Providers
Home Healthcare Ecosystem in India
VCs
Revenue streams include both annual or monthly subscrip8on fees and a per-‐interac8on fee.
Increased accountability and standards could encourage insurance companies to cover home healthcare costs.
Technology is all pervasive in a home healthcare set-‐up, for it to be successful and profitable.
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Types of Players
Hospitals with in-‐house home healthcare division
Hospitals working with home healthcare partners
Private home healthcare partners
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Physiotherapy Rehabilita3on
Services in Demand in India
Diabetes Management
Elderly Care
Home healthcare has the poten8al to replace upto 65% of unnecessary hospital visits in India, and costs upto <20% incurred on hospital costs.
Future service areas include:
Dialysis Children with special needs Chemotherapy
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Companies offering home healthcare services are also evalua8ng wearable medical devices.
They plan to offer them as part of their service or work with manufacturers to define care protocol standards.
These devices can record pa8ent data in real 8me and can trigger alerts in the system for quick and pre-‐emp8ve ac8ons.
Move towards Wearables
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N E W D E L H I Portea Medical
Homital Prama3care
Medcareathome
K O L K A T A Portea Medical
Rising Care
H Y D E R A B A D Portea Medical
Nigh3ngales Yellow Home Care
C H E N N A I Portea Medical
Unique Home Healthcare India Home Healthcare
M U M B A I Portea Medical
Nigh3ngales BHN Healthcare
B E N G A L U R U Portea Medical
Nigh3ngales India Home Healthcare
Health Heal
Major Players: By City
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Healthcare US $ 100B
Home Healthcare US $ 3.2B
India: Market Size
[Source: CMR Analysis and Industry Es8mates]
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India Market Forecast
[Source: CMR Analysis and Industry Es8mates]
2016
3.20 4.46
6.21
2018 2020
[In US $/Billion]
18%
*Home healthcare forecast includes both devices and services.
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Finding the right staff with skills and care aZtude.
The business has to clearly differen8ate itself from the generic maid or live-‐in agencies that exist both online and offline.
The home healthcare model is en8rely self-‐pay. As such, the business needs to dis8nguish itself from compe88on on the basis of service and care op8on.
Key Challenges
Accountability is a big challenge, as the line of sight from management to the staff deployed in the home is not clear.
Lack of clear regula8on can make risk difficult to quan8fy by leaving much of what home healthcare needs to do defined as gray areas.
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About CMR
CMR is a young bou8que firm that enables its clients to find answers to its most pressing business concerns and challenges, through market research, market intelligence and go-‐to-‐market services.
This is us, at a glance:
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