Independent films
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Transcript of Independent films
![Page 1: Independent films](https://reader036.fdocuments.net/reader036/viewer/2022082921/55622f0fd8b42ad44d8b58d5/html5/thumbnails/1.jpg)
Marketing independent films
Conglomerate vs Independent
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An independent film is…
• A film not made or funded by the major studios/conglomerates.
• Blair Witch and Paranormal activity are examples – how were they produced and distributed?
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Paranormal activity
• Cost $15,000• Made by Oren Peli• Took $193,355,800 at box office• Demand to see it through eventful.com• Full release in November• Viral marketing (below the line costs)
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Blair Witch Project
• Cost between $20,000 to $25,000 • The movie was positively received by critics and
went on to gross over US$248 million worldwide
• Groundbreaking marketing campaign where they insinuated that the film was real
• Viral marketing is a huge part of the industry• @thefirerises JOIN
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Who are…
• Fox Searchlight?• Sony Pictures Classic?• Paramount Vantage?• Focus features?
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Specialty forces
• Studios have reassessed their approach to specialty units (film divisions of the major studios which specialise in ‘art house’ or independent style films.)
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Story wise what are the differences between indie and high concept films?
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Indiewood…
• A product that has had some help from the conglomerates
• Like:– Juno (Fox Searchlight – 6.5 million)– Little Miss Sunshine– (Fox Searchlight 8 million)
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Keira Knightly
• Look at the images of Keira Knightly in these posters.
• Why have they airbrushed the original image?