Independent Business - Baylor University · Independent Business ... Frito-Lay single serve...

Independent

Business Category Facts

Consumer Behavior

“Every trip, every occasion….”

Making the most of the category and our product…..location is the key!

Frito Lay

Meat Snacks

Frito-Lay single serve provides more retailer profits than other snacking solutions. Merchandising salty snacks in high traffic locations near the register will capture impulse purchases and provide high retail profit.

Packaged Sweets Candy

Nabisco Frito Lay

68% of salty snacks are purchased on impulse

Weekly Sales = $122.00

Profit Margin = 42.0%

Profit Per Week = $51

Profit Per Foot = $17

Placement Fees= $0

Total Yearly Profits = $2,664

Weekly Sales = $96.00 Profit Margin = 42%

Profit Per Wk = $40.32 Profit Per Foot = $13.44

Total Yearly Profit = $2,097







Weekly Sales = $235.00 Profit Margin = 27.6% Profit Per Wk = $64.86 Profit Per Foot = $21.62


Frito-Lay provides more profits +60% More than Candy

+138% More than Sweets

Frito-Lay provides more profits +27% More than Nabisco +73% More than Meat Snacks

Weekly Sales = $235.00 Profit Margin = 27.6% Profit Per Wk = $64.86 Profit Per Foot = $21.62


37.6 annual turns GMROI $14.13




7.4 annual turns $5.36


Sales Comparison 17-week time frame

Meat Snacks

Weekly Sales = $88.83 17-wk Profit = $634 17-wk Turns = 1 Annual Turns = 3

Candy

Weekly Sales = $96 17-wk Profit = $685 17-wk Turns = 2.2 Annual Turns = 6.6

Hostess


Nabisco


Frito-Lay

Weekly Sales = $235 17-wk Profit = $1,102 17-wk Turns = 12.3 Annual Turns = 37.6

1 Turn

2.2 Turns 2.4 Turns

7.6 Turns 12.3 Turns

$634 Profit

$685 Profit

$867 Profit

$462 Profit

$1,102 Profit

C&G Insights: Let’s Look At Total Store Sales &

Profit Makeup

Source 1: NACS SOI 2009

5%

26%

69%

21%

50%

29%

Fuel Merchandise Foodservice

Sales Profits

• Fuel

is Driving Sales

• Merchandise is Driving Profits

• Foodservice Opportunity To Grow Trips,

Drive Loyalty

Total Store Categories

Demand for gas in California was

declining or flat in 2010!

6

Channel Insights

Why do they come in store?

NACS 2013 Fuels report survey 2013

NACS state of the industry Jan 2013

Snacks, Beverages

and Sweet snacks

experienced largest

growth vs. YAG

% Chg in $ Sales

(2012 vs 2011)

Why do they come in store?

8

Consumers indicate snacks as huge

driver of in store visits NACS 2013 Fuels report survey 2013

NACS state of the industry Jan 2013

Average shopping times

Source: Videomining.com C-Store Shopper Insights Panel Study 2013 – Sept/Oct 2012

C&G shoppers – income profile index

C&G Heavy Shopper Distribution

Index to Gen. Pop.

Income $150,000+

Income $125,000 - $149,999

Income $100,000 - $124,999

Income $90,000 - $99,999

Income $80,000 - $89,999

Income $70,000 - $79,999

Income $60,000 - $69,999

Income $50,000 - $59,999

Income $40,000 - $49,999

Income $30,000 - $39,999

Income $20,000 - $29,999

Income $15,000 - $19,999

Income <$15,000

Source: IRI C-store panel, shopped > $ 100 May 2013

Gender Total

Population

Product

Purchases

MALE 48.7 51.8

FEMALE 51.3 48.2

Female shoppers spend more

than they intend

Gender Total

Population

Product

Purchases

MALE 48.7 59.6

FEMALE 51.3 40.4

C&G shoppers – age and times per week

11 Source: IRI C-store panel, shopped > $ 100 May 2013 Source: C-Store decision tracking the trends June 2013

“ I do not go to

the doctor

regularly”

142 Index

“ I do not

exercise

regularly”

123 Index

AGE Total

Population

Product

Purchases

17 & < 3.6 2.9

18-24 12.4 10.4

25-34 17.2 18.3

35-44 16.6 18.8

45-54 18.2 21.2

55-64 15.5 16.0

65+ 16.5 12.3

Milennials

• Third of purchases

• Highest indexing on daily visits

Exercise and H&W claims have not

impacted the channel in any

significant way

Influence of Millennials

12

The fastest growing consumer group is Millennials

(Ages 25-34) and they are currently 1/5th of total traffic

Conventional C-Store Product Traffic Percent Change V. Year Ago

Annual 2012

Source: The NPD Group / Convenience Store Monitor

13

Mom and Pop Shop

Store Business Review

Mom and Pop Shop Store Business Review

14

Mom and Pop Shop

15

Permanent Equipment

Solutions

21”W x 21”D x 42”H

EQI# 2063702 - $97.18

Ttl. Est. Cost w/ Freight and Tax: $132.16

Economics:

Tray Dump Bin

Location:

• Perimeter

Key Benefits:

• Provide a smaller footprint, impactful merchandising

solution with a great variety of savory snacks

• Contemporary design in a highly visible location

elevates the look and feel of your total store

• Delivers on consumers’ need for snacks that offer an

“on-the-go” solution focusing on portability

Demand Moments:

• Work/School Break Time - SS

Holding Power 160 SVLR

SDV Holding Power: $56.00

Retail Sales / Turn: $94.40

Annual Turns: 26

Annual Sales: $2454.04

Annual Profit: $998.40

36"W x 19"D x 65"H

EQI# 2058716 - $110


Location:

• Urban

Key Benefits:

• Provides a destination for the best selling most

profitable snack brands within arms reach of the

register

• When located 6 feet from the register, a 30% increase

in sales is realized

Holding Power: 210 XXVL



Annual Turns: 26



Economics:

3’ Sabritas FEM

6“W x 13"D x 54”H

EQI# 2061302 - $72


Location:

• Endcap Closest to Register

Key Benefits:


solution with a great variety of savory snacks for those

up-front locations that capture the shopper in the check

out area

• 51% of shoppers are looking to have salty snacks

available at the checkout

• Provides a destination for the best selling and most


register

Holding Power: 24 Cookies /100 Nuts

and Seeds/36 Meat Snack Sticks/ 6 3oz

Matador



Annual Turns: 26



Economics:

FEM Expansion

25”W x 15 ”D x 57”H

EQI# 2060902 - $137.50

Ttl. Est. Cost w/ Freight and Tax: $187

Economics:

Munchies Wing

Location:

• Convenience Foods

Key Benefits:

• 85% of sandwich buyers also purchased a Frito-Lay

Snack



• Maximize your sales growth at the right location in your

c-store ,and deliver the right merchandising solution to

allow maximum visibility and variety of convenience

foods

Demand Moments:

• Work/School Break Time- SS/MP

Holding Power 8ct Caddy 90


Retail Sales / Turn: $ 206.10

Annual Turns: 17



18"W x 18"D x 69"H

EQI# 2064002 - $95


Location:

• Convenience Foods

Key Benefits:


solution with a great variety of savory snacks





• Maximize your sales growth at the right location in

your c-store ,and deliver the right merchandising

solution to allow maximum visibility and variety of

convenience food

Holding Power: 48 Cookies /96

Crackers/128 Nuts / 96 Premium Nuts /

and 72 Seeds



Annual Turns: 17



Economics:

CF Spinner

21

Register Units

RTR 2ft. Bump Out Kit EQI# 2022002 – $70.73

RTR 2ft. x 6 in Kit EQI# 1969202 – $32.93

RTR 3ft. x 6 in Kit EQI# 1969302 – $42.04

RTR 4ft. x 6 in Kit EQI# 1969402 – $53.43

RTR 2ft. x 12 in Kit EQI# 1970002 – $39.90

RTR 3ft. x 12 in Kit EQI# 1970102 – $53.59

RTR 4ft. x 12 in Kit EQI# 1970202 – $71.44

Location:

• At the register

Key Benefits:

• Builds basket size by converting shoppers who only

visit the checkout

• Creates extra counter space as well as increased

holding power for salty snacks

• Elevates the look and feel of your checkout area and

helps cue shoppers

Holding Power (8’ XXVL Set): 216 XXVL



Annual Turns: 26

Annual Sales: $8,367.84

Annual Profit: $2,527.20

Economics:

Rock The Register

Ttl. Est. Cost w/ Freight and Tax: $96.19 $44.78 $57.17 $72.66

$54.26 $72.88 $97.16

42"W x 21"D x 60"H

EQI# 2030502 - $277.23


Location:

• Endcap closest to register

Key Benefits:



register

• Integrated side baskets increase variety and choice

for consumers





Holding Power: 270 XXVL/48 Cookies

/56 Crackers/352 Nuts and Seeds/34

Dips/60 Meat Snack Sticks/16 1.4 oz

Matador/12 3 oz Matador



Annual Turns: 26



Economics:

42” CURVED FRONT END MERCHANDISER

42"W x 37"D x 68"H

EQI# 2022802 - $289.77


Location:


Key Benefits:


profitable brands within arms reach of the register





Holding Power: 545 XXVL/36

Cookies/60 Crackers/227 Nuts and

Seeds/40 Dips/60 Meat Snack Sticks/ 24

1.4 oz Matador/18 3 oz Matador


Retail Sales / Turn: $1,301.17

Annual Turns: 26



Economics:

42” MEGA MAX

36"W x 36"D x 54"H

Black 1706902 FEM $93.64 & 2037102 Ext Kit - $69.73

Beige 1706903 FEM $93.64 & 2037103 Ext Kit - $69.73

Extension Kit Only Est. Cost w/Freight and Tax: $94.83

Mini-Max w/Ext Kit Est. Cost w/Freight and Tax: $219.95

Location:


Key Benefits:



register



Holding Power: 440 XXVL/120 Cookies/

96 Crackers/456 Nuts and Seeds/24

Dips/60 Meat Snack Sticks/16 1.4 oz

Matador/12 3 oz Matador


Retail Sales / Turn: $1,284.72

Annual Turns: 26



Economics:

3’ Mini-Max

27

Perimeter Solutions

18”W x 16”D x 54”H

EQI# 2031502 - $32.98

(30”W with PPW’s)


Location:

• High traffic perimeter location

Key Benefits:

• A Permanent Home for 12 Months of Calendar of

Events Will Drive More Volume

• C-store channel is the #1 channel for news and

innovation

• Small footprint allows for placement in high traffic

areas

Holding Power: 72 XXVL PPW/1 CF

Shipper/48 $2 Value Line



Annual Turns: 24



Economics:

ALL-IN-ONE

18"W x 18"D x 56"H

Spinner EQI# 1954702 - $48.32


Location:


Key Benefits:

• Provides a destination for consumers seeking intense

flavors

• Small footprint allows for easy placement in high

traffic locations

• Intense flavor offerings drives co-purchase for

incremental beverage sales

Holding Power: 90 LVL



Annual Turns: 48



Economics:

Spinners

CHEETOS® Header EQI# 1970911 $6.58

Hot and Spicy Header EQI# 2036611 $6.58

Doritos ® & Dew ® Header EQI# 1970811 $6.58

Lays ® Spinner Header EQI# 1970711 $6.95

New Spinner Header EQI# 1982311 $6.95

Deli Spinner Header EQI# 2051111 $9.71

36”W x 24”D x 40”H

EQI# 2022202 - $113.28


Location:

• High Traffic Perimeter Location

Key Benefits:


solution with a great variety of savory snacks for those

up-front locations that capture the shopper in the check

out area

• 51% of shoppers are looking to have salty snacks

available at the checkout

Holding Power: 120 XXVL/128 Nuts and

Seeds/150 Meat Snack Sticks/120

Cookies



Annual Turns: 26



Economics:

2x3 Low Profile Shoparound

16”W x 6"D x 48"H (58”H with header)

MATADOR™ Kickstand EQI# 2021502 $44.82

CF Kickstand EQI# 1955002 $37.25


Location:


Key Benefits:

• Offer maximum visibility to the one of highest growth

categories in c-stores by delivering a solution that

merchandises a variety of meat and nut SKU’s on the

perimeter in high traffic areas

• Economical footprint that will integrate into any

location and offers a low profile to accommodate height

restrictions

Holding Power: 32 Premium Nuts/240

Nuts and Seeds



Annual Turns: 13



Economics:

Matador / CF Kickstand

10"W x 16"D x 30"H

EQI# 2026902 - $14.93


Location:

• Perimeter

Key Benefits:

• Gain incremental sales by taking advantage of the

high traffic area at the coffee bar combined with a high

affinity to purchase coffee with cookies

• Billboard effect for cookies improves impulse for

purchase and puts items within an arm’s reach at the

food service counter or checkout

Holding Power: 36 Cookies



Annual Turns: 26



Economics:

Cookie Countertop

13”W x 13“D x 24"H

EQI# 1924802 - $25.10


Location:

• Food Prep Area

Key Benefits:

• Influence the shopper purchase intent at the high

traffic locations by placing this sweet and salty product

offering adjacent to the food prep area



Holding Power: 100 Nuts and Seeds/36

Cookies



Annual Turns: 26



Economics:

Convenience Food Countertop

36" = 34"W x 5"D x 6"H

EQI # 1688103 - $9.90

48"= 46"W x 5"D x 6"H

EQI # 1688003 - $12.46

Location:

• Warehouse Section

Key Benefits:

• Takes advantage of unused space above warehouse

snack section

• Allows for one of the top selling snack mix brands

(MUNCHIES®) to be merchandised in the snack mix

section

• Provides a secondary home for fast turning Frito Lay

nuts and seeds

Holding Power (48”): 12 XXVL/24

Premium Nuts



Annual Turns: 26



Economics:

Convenience Food Gondola Riser

Ttl. Est. Cost w/ Freight and Tax:

$13.46 $16.95

18"= 18"W x 20"D x 90"H

EQI # 2008902 - $69.15

34"= 34"W x 20"D x 90"H

EQI # 2010902 - $101.89

50"= 50”W x 20"D x 90"H

EQI # 2011002 - $131.73

Ttl. Est. Cost w/ Freight and Tax:

$94.04 $138.57 $179.15

Location:


Key Benefits:

• Provides a destination for the best selling most


register



• Side baskets increase variety and choice for the

consumers

Holding Power (34”): 400 SVL/96 LVL/

84 XXVL



Annual Turns: 34



Economics:

Urban FEM

Specialty

37”W x 61”H (fully assembled)

EQI# 2034202 - $54.00 (Excluding Barrel)


Holding Power 108 LVL



Annual Turns: 26



Economics:

PO1 Barrel Wrap

Location:


Key Benefits:

• Small footprint allows for easy placement

in high traffic locations

• Intense flavor offerings drives co-purchase

for incremental beverage sales

• Unique design to reinforce brand essence

and benefits

38”W x 16”D x 25”H

EQI# 1961402 - $38.28


Location:

• Food Prep Area

Key Benefits:

• Increase multiple purchases by cross merchandising

in the food service area

Holding Power: 42 LVL



Annual Turns: 26



Economics:

Roller Grill Riser

32"W x 50"D x 8"H

EQI# #### - $85


Location:

• Specialty

Key Benefits:

• Increase multiple purchases by cross merchandising

snacks

• The average edible basket is 56% higher when salty

snacks are in the basket. So drive basket size with

Frito-Lay.

Holding Power: 90 XXVL



Annual Turns: 17



Economics:

Expandable Case Topper- Custom Only

Independent Business - Baylor University · Independent Business ... Frito-Lay single serve...

Documents

Transcript of Independent Business - Baylor University · Independent Business ... Frito-Lay single serve...