Frito‐Lay: Healthier Snacking Story · 33. 34 SnackSense.com Downloadable Materials Tools for...
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1 Frito‐Lay: Healthier Snacking Story Oldways Supermarket Die==an Leadership Symposium Katherine Francis, RD March 31, 2011
Transcript of Frito‐Lay: Healthier Snacking Story · 33. 34 SnackSense.com Downloadable Materials Tools for...
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Frito‐Lay:HealthierSnackingStoryOldwaysSupermarketDie==anLeadershipSymposium
KatherineFrancis,RDMarch31,2011
WhoWeAre
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MissionStatement:
–Todevelopanddisseminatescien1ficinforma1ontosupportR&DproductdevelopmentinHealthandWellness
–FLNANutri1onScienceandRegulatoryAffairs
•KariHeckerRyan,PhD,RDDirector,Nutri1onScienceandRegulatoryAffairs
•DanielleDalheim,RDSeniorNutri1onScien1st
•KatherineFrancis,RDAssociateNutri1onScien1st
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Frito-Lay has a long historyof leading healthy snacking
Natural/Organic
PortionControl
No FatHalf Calories
Trans FatsOut
No Fat Pita &Bagel Chips
SunflowerOil
Whole Grain Low Fat
33% Less Fat
Less Fat/Fewer Calories
PortionControl
Vegetables
Fat Free
ReducedFat
ReducedFat
Reduced Fat
Tropical Oils OutLess Fat/
Fewer Calories
LightlySalted
’87 ‘89 ‘90 ‘91 ‘92 ‘93 ‘94 ‘95 ‘96 ‘97 ‘98 ‘99 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ’07 ’08 ’09 ’10 ‘11
Tostitos WG
All Natural
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<1987
Palmoil
1987‐2002
PHsoybeanoilCoKonseedoil
2002‐present
Corn,Sunflower,Soybean,andCanolaOil
SatFats
GoodFats
OurGoodFoodStoryWehavealreadymadesignificantimprovements
GoodFats
GoodFats
SatFats
SatFats
TransFats
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Weonlyusehearthealthyoils0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Canola Oil
NuSun Oil
Sunflower Oil
Soybean Oil
Corn Oil
Olive Oil
Peanut Oil
Cottonseed Oil
PH Canola Oil
PH Soybean Oil
Lard
Beef Tallow
Palm Oil
Coconut Oil
Polyunsaturated Fat Monounsaturated Fat Saturated Fat Trans fat *
Replacing saturated fat with similar amounts of unsaturated fat may reduce therisk of heart disease. To achieve this benefit, total calories should not increase
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BeKerThanYouThink
9outof10gramsoffatareMUFAsandPUFAs
0 grams trans fat
Comparablesodiumtoasliceofwhitebread
Nutrientsinherenttopotatoesandhealthyoils
Calories/servingcomparabletoothersnackfoods
Ournutri=onalprofileisbeKerthanyouthink
Nutri1onFactsServingsize1oz.(28g/About15chips)
AmountPerServing
Calories150 CaloriesfromFat90
%DailyValue
TotalFat10g 15%
SaturatedFat1g 5%
MonounsaturatedFat4.5g
PolyunsaturatedFat4.5g
TransFat0g
Cholesterol0mg 0%
Sodium170mg 7%
Potassium350mg 10%
TotalCarbohydrate15g 5%
DietaryFiber1g 5%
Sugars2g
Protein2g
VitaminE6% VitaminC10%
VitaminB64% Magnesium4%
Niacin6% Iron2%
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The“Salty”SnackChipStory
Aretheyreally“salty”snacks?
–Despitetheirsaltytaste,theamountofsodiuminchipsiscomparabletootherfoods,suchasbreadsandcereals.
–Chipstastesal1erbecausethesaltisonthechip’ssurface;whileotherfoodsmixinandbakethesalt,whichhidesitstaste.
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SODIUMCOMPARISONSOFFRITO‐LAYPRODUCTSANDCOMMONLYCONSUMEDFOODSANDSNACKS
LEADINGFRITO‐LAYPRODUCTS
AVERAGESERVINGOFCOMMONFOODS*
AVERAGESERVINGOFCOMMONSNACKS*
Tos$tosRestaurantStyleTor1llaChips(120mg/oz)
Fruityogurt(140mg/cup) Trailmix(170mg/½cup)
SunChipsMul1grainSnacksOriginal(120mg/oz)
WholewheatEnglishmuffin(155mg/half)
Microwavepopcorn(120mg/3cups)
RufflesPotatoChips(160mg/oz) Whitebread(170mg/slice) Grahamcrackers(190mg/2sheets)
FritosCornChips(160mg/oz) Angelfoodcake(210mg/piece) Wheatcrackers(225mg/oz)
Lay’sClassicPotatoChips(180mg/oz) Ready‐to‐eatcornflakescereal(265mg/cup)
Goldfish‐shapedcheese‐flavoredcrackers(240mg/oz)
DoritosNachoCheeseTor1llaChips(180mg/oz)
Plainbagel(380mg/3oz) Snackmix[pretzels,ryechips,minibreads1cks,wheatcrisps](380mg/2/3cup)
CheetosCrunchyCheeseFlavoredSnacks(290mg/oz)
Comagecheese(460mg/4oz)
*USDANutrientDatabase
Pretzels1cks(560mg/oz)
PRODUCTNEWS
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CulinaryInnova=onCenter
– Directed by CertifiedResearch Chef Stephen Kalil•Combineculinaryarts,scienceandtechnology‐togetherknownas“culinology”–torecreateea1ngexperiences
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LightlySalted50%lesssodiumthanoriginalvariety
per1‐ozserving
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80mg85mg 220mg
Tos=toswith8gramsofWholeGrains
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22millionpoundsofwholegrainsaddedtotheAmericandieteveryyear!
SunChipswithFiberAlwaysmadewith18gramsofwholegrains…
GoodsourceofFiberstar=ngin2010
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NATURAL
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Natural
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PotatoesorCornHeartHealthyOils
Salt
Manyofourcoreproductshavealwaysbeennatural…
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NaturalIn2011Lay’s,Tos=tos,SunChips,Baked!Lay’s,RufflesandRoldGoldwillbemadewithallnaturalingredients.
– Noar1ficialorsynthe1cingredients–Noar1ficialflavors–Noar1ficialpreserva1ves–Nopar1allyhydrogenatedoils–NoMSG–Noingredientsconsidered“unacceptable”by
WholeFoods
Approximately50%oftheFrito‐Layporjoliowillbemadewithallnaturalingredientsbytheendof2011.
NaturalColors
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– NotusingFD&Ccolorsinournaturalproducts•Yellow6Lake•Red40
–Onlyusingcolorantsfromnaturalsources
•PaprikaExtracts•TurmericExtracts•AnnamoExtracts•CaramelColor
–Notmakingclaimsabout“noar=ficialcolors”forthisreason
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NaturalNatural≠Healthy
–Notconveyingtoourconsumersthattheseproductsarebemerforthemnowthattheyarenatural
–Limitcommunica1ontostatementsoffactabouttheproduct–what’sintheproduct,andwhat’snot
–Moreandmoreconsumersarelookingfornaturalproducts–andwealwaysstrivetomeettheirneeds
SODIUM
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SodiumThisyear,Frito‐Layisreducingsodiuminitsflavored
potatochipsbyanaverageof25%.
–Nosaltreplacers,justlesstopicalsaltandfeweringredientsthatcontributesodium,suchassodiumbicarbonate
–Evalua=ngseveralop=onstoreducesodiuminotherproducts
•TestfinerflakesalttogetbeKercoveragewithlesssodium
•Removesodiumbicarbonatefrombakedproductslikepretzels
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GlutenFreeStar=ngin2011,Frito‐Laywillbeclaimingglutenfree
onmanyofit’scoreproducts.
– Manyofourproductsnaturallydonotcontainwheat,rye,orbarley.Wearenotreformula=ngtoremovegluten.
– ValidateinternallytocomplywithFDAproposedruleof<20ppm
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GlutenFree
–Consumersgetalotofmisinforma1onaboutglutenfree
•Gluten‐freedietsbeingpushedbycelebri1esashealthierorforweightloss
•Frito‐Layisonlyclaimingglutenfreeonpackaging,notimplyinganyothernutri1onbenefits
–WillexplainwhatglutenisandwhypeoplewithCeliacDiseaseneedtoavoiditviaFAQsonourwebsite
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GlutenFree
SHARINGOURSTORY
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SharingOurStory
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Ingredientimages
Minimalcopy
Prominentpanelwithmoreinforma=on
MUFAsandPUFAs
highlighted
SharingOurStory
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WhyFeatureFarm‐GrownIngredients?
– Underscoresimpleingredients
– Educateconsumersonwhatgoesintotheirfavoritesnackchips
– Highlightthatourproductsareasourceofimportantnutrients:Potassium,iron,VitaminsCandE
– Showthatina10‐ozbagofLay’s®Classicthereareabout:• 4.5mediumpotatoes• 7tspoil• 0.7tspsalt
DualLabeling
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2.5‐ozbag
Nutrition FactsServing Size 1 oz (28g/About 15 chips)Servings Per Container 2.5Amount Per ServingCalories 1 ozEntire Package
160 400Calories from Fat 90 230
%Daily Value*Total Fat 10g , 26g 16% 40% Saturated Fat 1g , 2.5g 5% 13% Trans Fat 0g, 0g
Polyunsaturated Fat 2.5g , 7g
Monounsaturated Fat 5g , 13g
Cholesterol 0mg, 0mg 0% 0%Sodium 170mg, 410mg 7% 17%Potassium 350mg, 870mg 10% 25%Total Carbohydrate 15g, 38g 5% 13% Dietary Fiber 1g, 3g 5% 12% Sugars less than 1g, 2g
Protein 2g , 4g
Vitamin A 0% 0%Vitamin C 10% 25%Calcium 0% 2%Iron 2% 8%Vitamin E 6% 15%
Por=onControl
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PerfectPairings
– Chips can also be a vehicle to get morefruit, vegetables and legumes into thediet by pairing with dips
• Tostitos with Salsa• Fritos with Bean Dip• Stacy’s with Hummus• Tostitos with Guacamole
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RESOURCES
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ConnectwithFrito‐LayTWITTER@Fritolay
ONLINE TOOLS
www.SnackSense.com
www.LicensetoSnack.com
WEBSITEwww.Fritolay.com
BLOGwww.snackchat.com
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www.FritoLay.com
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DownloadableMaterials
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FREECPEs
Licensetosnack.com
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ToolstoHelpEducateConsumers
Frito‐Lay+
SupermarketRDs=
GrowingRela=onships
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EngagementThroughouttheYear
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–Providesamplesandinforma1onbeforeproductshitshelves
–HealthySnackingResearchCenterquarterlynewslemer
•FromtheFrito‐LayRDs
–Provideproductandresourcesforhealthfairsandin‐storeevents
Frito‐LaySupermarketRDInsightsSummit
– Since2009,Frito‐Layhashosted23SupermarketRDsforahands‐on,behind‐the‐sceneslookatourcommitmenttohealth&wellnessandinnova=on.
• Health&WellnessoverviewwithFrito‐LayRDs
• CulinaryCenterdemonstra1ons
• Facilitateddiscussionwithmarke1ng&shoppermarke1ngteams
• TouroftheSMARTLearningCenter
• ConsumerAffairsoverview
• TrendsreportwithindustryexpertPhilLempert
• PlanttouroftheIrving,TXfacility
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Whatques=onsdoyouhave?
ProductTas=ng
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HealthySnackingHour&
CookingDemonstra=on
