Increase Your Quality of Hire with Employer Branding
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Transcript of Increase Your Quality of Hire with Employer Branding
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Increase your Quality of Hire with Employer Branding
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• Why your Employer Brand matters• How to Build your Employer Brand• What you need to do to maintain it– Employee Experience– Candidate Experience
• Where to share it– Career Site– Job Postings– Social Media– etc
Agenda
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75%Of Americans would not take a job with a company that had a bad reputation
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See where you stand• Survey your Employees• Survey your Candidates• Cross reference Glassdoor,
CareerBliss and other online review sites
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84%Of companies believe a clearly defined strategy is the key to achieving employer branding objectives
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Lack of recognition for contributions
Favoritism by supervisor
Bad employee relations by supervisor
Unavoidable reasons
Bad work hours
Lack of leadership from supervisor
Lack of interesting/challenging job duties
Money
Lack of Respect/Support from Supervisor
Limited Career Opporutnities
0% 2% 4% 6% 8% 10% 12% 14% 16% 18%
Reasons Employees Quit
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Candidate Experience
Didn't think the recruiter was professional
Have a lower opinion of the employer after being contacted for an interview
Didn't believe the recruiter was knowledgeable
Have experienced a recruiter who wan't enthusiastic about the company as an employer of choice
Were less likely to buy products froma company who didn't respond to job application
Had a worse opinion of the company after applying and receiving no response
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
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Where to Share
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• Questions?• Find us online:– LinkedIn– Twitter– Google Plus
• Start your free, 14 day trial: bright.com/register/employer
Thank You!