Employer branding - SkabelonDesign · 2019-09-20 · Employer branding Masterclass hos Skabelon...

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Employer branding Masterclass hos Skabelon Design September 2019

Transcript of Employer branding - SkabelonDesign · 2019-09-20 · Employer branding Masterclass hos Skabelon...

Page 1: Employer branding - SkabelonDesign · 2019-09-20 · Employer branding Masterclass hos Skabelon Design September 2019. Hvad er employer branding? 2 Employer branding Rekruttering

Employer branding

Masterclass hos Skabelon Design

September 2019

Page 2: Employer branding - SkabelonDesign · 2019-09-20 · Employer branding Masterclass hos Skabelon Design September 2019. Hvad er employer branding? 2 Employer branding Rekruttering

Hvad er employer branding?

2

Employer branding

Rekruttering

Eksempelvis:

Generel tilstedeværelse på sociale medier

Jobmesser

Jobsite

Aktiviteter ifht uddannelsessteder

Film

Mv.

Eksempelvis:

Jobopslag

Kontakt til kandidater

Rekrutteringsproces

Mv.

Page 3: Employer branding - SkabelonDesign · 2019-09-20 · Employer branding Masterclass hos Skabelon Design September 2019. Hvad er employer branding? 2 Employer branding Rekruttering

3

?

De bedste kandidater er passive

og læser ikke jobannoncer

Sociale medier har ‘tippet

kommunikationsbalancen’Folk stoler ikke på brands længere

Page 4: Employer branding - SkabelonDesign · 2019-09-20 · Employer branding Masterclass hos Skabelon Design September 2019. Hvad er employer branding? 2 Employer branding Rekruttering

4

Start med

udfordringen

Page 5: Employer branding - SkabelonDesign · 2019-09-20 · Employer branding Masterclass hos Skabelon Design September 2019. Hvad er employer branding? 2 Employer branding Rekruttering

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Definer jeres

employer

value

proposition

Page 6: Employer branding - SkabelonDesign · 2019-09-20 · Employer branding Masterclass hos Skabelon Design September 2019. Hvad er employer branding? 2 Employer branding Rekruttering

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EVP

HOVEDBUDSKAB 1

UNDERBUDSKAB

UNDERBUDSKAB

UNDERBUDSKAB

PROOF POINTS

HOVEDBUDSKAB 2

UNDERBUDSKAB

UNDERBUDSKAB

UNDERBUDSKAB

PROOF POINTS

HOVEDBUDSKAB 3

UNDERBUDSKAB

UNDERBUDSKAB

UNDERBUDSKAB

PROOF POINTS

HOVEDBUDSKAB 4

UNDERBUDSKAB

UNDERBUDSKAB

UNDERBUDSKAB

PROOF POINTS

Page 7: Employer branding - SkabelonDesign · 2019-09-20 · Employer branding Masterclass hos Skabelon Design September 2019. Hvad er employer branding? 2 Employer branding Rekruttering

7

Tag folk ind

bag facaden

Page 8: Employer branding - SkabelonDesign · 2019-09-20 · Employer branding Masterclass hos Skabelon Design September 2019. Hvad er employer branding? 2 Employer branding Rekruttering

8

Aktiver med-

arbejderne

Page 9: Employer branding - SkabelonDesign · 2019-09-20 · Employer branding Masterclass hos Skabelon Design September 2019. Hvad er employer branding? 2 Employer branding Rekruttering

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Kommuniker

med

handlinger

Page 10: Employer branding - SkabelonDesign · 2019-09-20 · Employer branding Masterclass hos Skabelon Design September 2019. Hvad er employer branding? 2 Employer branding Rekruttering

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RESEARCH PÅ

JOB

OPMÆRK-

SOMHED

ALUMNI /

WIN BACKENGAGEMENTONBOARDING

REKRUTTE-

RING

RESEARCH PÅ

VIRKSOMHED

Online touchpoints >

Offline touchpoints >

Netværk

Jobsider

Apps

Opslag

på SoME

Digital PR /

annoncering

Employee

advocacy

Offline PR /

annoncering

Jobmesser

Events på

uddannelserÅbent hus

Kontakte

medarbejdere

Spørge i netværk

Jobsite

Corporate profiler

på SoMe

Ledere og specialisters

profiler på SoMe

Chat /

online dialog

Digital

Ansøgning og test

Samtale

Telefon-

samtale

Test-

feedback

Intromøder

Buddy-

ordning

E-learning

Employee advocacy

Interne

sociale medier

Intranet

Faglige

events

Sociale

events

Alumni-events

Nyhedsbrev

SoMe fora

Få

sammenhæng

i jeres

‘employee

journey’

Page 11: Employer branding - SkabelonDesign · 2019-09-20 · Employer branding Masterclass hos Skabelon Design September 2019. Hvad er employer branding? 2 Employer branding Rekruttering

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Start med

udfordringen

Definer jeres

employer value

proposition

Tag folk ind bag

facaden

Aktiver

medarbejderne

Kommuniker

med handlinger

Få sammnhæng

i jeres ‘employee

journey’

Page 12: Employer branding - SkabelonDesign · 2019-09-20 · Employer branding Masterclass hos Skabelon Design September 2019. Hvad er employer branding? 2 Employer branding Rekruttering

Kontakt

12

Kristoffer Kej

[email protected]

+45 22 65 52 56

@kristofferkej

www.linkedin.com/in/kristofferkej/


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