Increase Customer Engagement and Drive Revenue with Liferay Audience Targeting

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Increase Customer Engagement and Drive Revenue with Liferay Audience Targeting June 25 th 2015

Transcript of Increase Customer Engagement and Drive Revenue with Liferay Audience Targeting

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Increase Customer Engagement and Drive Revenue with Liferay Audience Targeting

June 25th 2015

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Company Overview ○  Award-winning professional services focused on:

  Enterprise Content Management   Enterprise Portals   Digital Asset Management   Social Intranets

○  Platinum Partners for Leading Open Source Software including:

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Company Facts

○  Headquartered in Reston, VA

○  Regional Offices in Boston, New York City, Dallas, Los Angeles

○  Near-shore Development Center in Costa Rica

○  Founded in 2005

○  100+ employees and growing

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Rivet Logic Solutions !  Customer Experience

Management

!  Web Content Management

!  Enterprise Portals "  eCommerce

!  Social Intranets

!  Digital Publishing

!  Big Data Applications "  Customer Data Hub

!  Mobile Apps and Solutions "  Responsive

!  Enterprise Content Management

!  Marketing Asset Management "  Marketing & Sales Assets Centers

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Rivet Logic Liferay Expertise !  First Platinum Partner (2006) – Globally

"  1 of 2 Liferay Global Services Partners

!  Innovator of the Year

!  Community Excellence Award (most Liferay Marketplace apps)

!  Best Collaboration and Social Project: Telx and Rivet Logic

!  Most- Experienced Liferay Engineers (4+ years Liferay experience)

!  100+ Successful Liferay projects completed

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Major Brands Major Implementations

Major Success

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Content Management Systems Sensus / Blue Cross Blue Shield

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Portals Telx

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Intranets Sargento / IEEE

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eCommerce Systems Rosetta Stone

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Responsive & Adaptive Sites

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Native Mobile Apps

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Managed Services

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Liferay Features

Documents & Media

Search Faceted

CMS Workflow

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Liferay Features

Portlet Sandbox

Authentication SSO & IDMS

Audience Targeting

Audit Framework

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Audience Targeting

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Liferay Use Cases

! Great fit for "  Consumer-facing Websites

"  Intranets

"  Extranets

"  Internal Collaboration Sites

"  Social Community Sites

"  Customer and Self-Service Portals

Audience  Targe-ng    

is  relevant  to  all  use  cases  

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Consumer-facing Websites !  Visually appealing

!  Good Information Architecture is critical

!  SEO

!  User engagement

!  Lead generation

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Consumer-facing Websites + Audience Targeting

!  Lead generation++

!  Fine-grained personalization

!  Personalize based on anonymous user behavior

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Intranets !  Single point of entry

!  SSO

!  Quick Links

!  Personalization via permissions

!  News

!  People Directory

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Intranets + Audience Targeting !  Employee specific personalization “Not” based solely on profile information

!  Enhanced career development

!  Increased employee engagement

!  Increased employee loyalty

!  An employee is treated as a unique individual

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Customer Portals !  Surfacing relevant information

!  Invoices / Billing

!  Announcements / Alerts

!  Personalized Dashboards

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Customer Portals + Audience Targeting !  Smart dashboards

!  Smart alerts and announcements

!  Effective cross/up selling

!  Tailored sharing of relevant information

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Demo

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rivetlogic.com

blogs.rivetlogic.com

facebook.com/rivetlogic

youtube.com/rivetlogic

twitter.com/rivetlogic

Learn more…

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