Admin guide audience targeting for publishers and advertisers
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Audience Targeting
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Transcript of Admin guide audience targeting for publishers and advertisers
Audience Targeting
What is Audience Targeting?The patent-pending Audience Targeting feature gives you the ability to retarget users based on their past interactions with your site.
Here’s how it works:
To learn about Audience Targeting for Publishers, continue to next slide.
To learn about Audience Targeting for Advertisers, skip to slide 10.
Audience Targeting For Publishers
To enable, disable or create new Audience Segments for your widget(s), begin by going to your Site Widgets dashboard.
Select the gear icon to the right of your widget to access the Settings tab.
The Build Audience Segments field can be found under the Advanced Options section of your widget settings.
My Widget Users is the default setting for all widgets on your sites.
In the drop down box of the Build Audience Segments field, you have the option to Create New Segment.
This option allows you to build a unique audience segment for a specific widget.
You can also choose to disable the Audience Segments feature.
We do not recommend disabling Audience Segments as this feature allows you to re-engage users visited your site in the past
Audience Targeting For Advertisers
To create an Audience Segment Pixel, begin by creating a new Campaign Boost.
Your Frequency Cap is the number of times a unique user from your selected audience segment can see your boost in a 24-hour period.
When setting up your new boost, select Audience Targeting to generate your Audience Segment Pixel.
My Widget Users is the default Audience Targeting setting for all boosts.
Note: You can create as many unique Audience Segment Pixels as you like, but they will need to be set up as separate boosts. Only one pixel can be created per boost.
In the drop down box of the Audience Targeting field, you have the option to Create New Segment.
This option allows you to build a unique Audience Segment Pixel for a specific boost.
Select the Create Segment Pixel button to generate your pixel link.
Copy your new Audience Segment Pixel and place the link on your site. The link can be placed wherever you want the pixel to be fired.
This link will work on all page types as well as all device types.
