Inbound recruiting: The Digital Transformation of Talent Acquisition
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Transcript of Inbound recruiting: The Digital Transformation of Talent Acquisition
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Inbound Recruiting: The Digital Transformation of Talent Acquisition
MIKE ROBERTS HEAD OF DIGITAL MARKETING AT JIBE@JIBE / @MP_ROBERTS
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ViewCompany History
Search Open Positions
Read Job Descriptions
Land at Careers Page
Candidate behaviors & preferences are changing
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Power has transferred from seller to buyerOr should we say, recruiter to candidate
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Connectivity empowers decision-makersWe cant make decisions without consulting the Web first
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Like consumers, candidates are becoming more selective63% of CEOs say finding the right skills is a threat to the growth of their business
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IT’S A CANDIDATE’S MARKET IN MORE WAYS THAN ONEAccording to LinkedIn, 75% of candidates are considered to be passive—a.k.a not actively looking for a job
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TODAY’S RECRUITMENT IS OUTBOUNDBased on business needs rather than candidate needs
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OUTBOUND IS A DYING MODELLosing relevancy in consumer and B2B world every year Recruiting is following suit, although it’s a bit behind
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OUTBOUND VS. INBOUND RECRUITING
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THE EVOLVINGRECRUITING FUNNEL
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WHAT DOES AN INBOUND RECRUITING STRATEGY LOOK
LIKE?
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RAISING AWARENESS
AND ATTRACTING CANDIDATES
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NURTURING CANDIDATES OVER TIME
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CONVERT CANDIDATES
IN THEIR MOMENT
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Impacts go beyond cost per hire ….
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PREDICTIONS
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TAKEAWAYS
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BIT.LY/INBOUND_RECRUITING