Inbound mkt | Patricia Fernandez | Zyncro
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@pfcarrelo #smashtech 21 Marzo 2014
Patricia Fernández Carrelo VP Marke9ng
Inbound Marke6ng para empresas B2B. Satura a tus comerciales con centenares de leads
by Zyncro
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Wikipedia y otros
Inbound Marke6ng es una estrategia de marke9ng diseñada para que un producto o servicio sea fácilmente encontrado por un potencial comprador, a través de la demostración de su valor y beneficios. Entre las herramientas que soportan una estrategia de Inbound Marke9ng se encuentran: blogs/vlogs, vídeos, podcasts, whitepapers, eBooks, newsleFers, SEO, Social Media Marke6ng, webinars, eventos off-‐line… y otras formas de Marke6ng de contenidos.
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Inbound? Outbound?
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Inbound Marke6ng para empresas B2B
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¿Cuál es mi target?
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¿Y quién decide?
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Messaging & Marke9ng de contenidos
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Inbound Marke6ng en Zyncro
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Canales de Inbound Marke9ng en Zyncro
● Web corpora6va en 11 lenguas
● 7 blogs ● 30 canales Social Media
● E-‐mail Marke6ng
● LinkedIn Ads ● LinkBuilding ● Otros Microsites:
- Zyncro Learning Ins9tute - Zyncro Status - Zyncro Developers Challenge - Método Zyncro
● App Stores & Market Places: Apple Store, Google Play, Crunchbase, Soaonic…
+ 2 Zyncrommuni9es
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Canales de Inbound Marke9ng en Zyncro
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Canales de Inbound Marke9ng en Zyncro
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Canales de Inbound Marke9ng en Zyncro
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Presentaciones
● Corpora6vas ● Nuevas versiones ● Integraciones ● Opciones de customización
● Reconocimiento internac.
● Presencia en prensa ● Eventos ● Metodología
● …
Contenidos by Zyncro
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Vídeos
● Vídeos de producto ● Vídeos corpora6vos ● Eventos ● Entrevistas ● vlogs ● Ventajas compe66vas
● Para premios
● Para ocasiones especiales ● Case Studies
Contenidos by Zyncro
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Infogra[as
Contenidos by Zyncro
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Contenidos by Zyncro
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● Buenas prác9cas en Redes Sociales Corpora9vas ● Cómo valorar la aportación de un trabajador a la empresa con tu RSC
● Case Study: la adopción de Redes Sociales Corpora9vas (Informe Penteo)
● Reputación Interna en la empresa
● Cómo convencer a tu jefe para que implemente una Red Social Corpora9va
● El Método Zyncro
Whitepapers & E-‐books
Contenidos by Zyncro
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Hojas de producto: ● Zyncro, el Product ● Zyncro Móvil
Hojas de integración: ● SharePoint ● Chaher ● Plugin Outlook ● Widget Windows
Hechos relevantes
Contenidos by Zyncro
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“Historias de clientes” por sector y ver6cales
Contenidos by Zyncro
● Banca & Finanzas ● IT ● Recursos Humanos
● Aseguradoras
● Admón. Pública
● Sanidad ● Retail ● Ingeniería ● Hostelería ● Automoción
● ONGs
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Case Studies
Contenidos by Zyncro
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Entrevistas a clientes
Contenidos by Zyncro
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Marketplace
Canales de Inbound Marke9ng en Zyncro
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La op9mización: landing pages
Landing pages de trial, demos,
solicitud de precio y para ser partner,
registro en webinars, en eventos…
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El complemento perfecto
● Eventos - MasterClass ComunícaME - Aaerwork “Y se hizo la luz” - Enterprise 2.0 Summit - CeBIT - WebCongress - we.CONNECT - Connec9ng Group - …
● Webinars ● Asistencia/seguimiento de eventos de terceros ● Notas de prensa ● Premios
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¿Qué conseguiremos?
¡Todo al CRM!
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¿Qué conseguiremos?
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Y finalmente…
Comerciales… ¡a vender!
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WWW.ZYNCRO.COM twiFer: @zyncro
blog: en.blog.zyncro.com