INBOUND Bold Talks: Brian Wong
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CAUGHT UP IN THE MOMENT
description
In this session, Kiip CEO and co-founder Brian Wong will discuss how marketers can reverse the pattern of consumer abuse in their mobile advertising by pinpointing and owning these moments. With meaningful and relevant engagement, marketers can capitalize on this "emotive" experience and harness the elements of happiness that surround a simple interaction to bring successful marketing.
Transcript of INBOUND Bold Talks: Brian Wong
CAUGHT UP IN THE MOMENT
This is a story about moments. It starts with a moment of inspiration.
510 million smiles. What would that look like?
Moments, abused.
Reciprocity was the key.
Fast Company’s Top 50 Most Innovative Companies in the World (#45)(WE BEAT MICROSOFT)
Soon, we found moments everywhere. 530 million of them per month.1,200 apps integrated.
75 million devices a month.230 million rewards delivered.
15% of the Fortune 500.55 employees. 4 offices.
Our evolution: where else were there existing moments?
Here’s a reward for Doing Something Smart
A Reward from CampbellsApril 26, 2013, 12:44 PM
17.5% of those shown a reward claim it with an e-
mail.
have completed a to-do list.females have logged a run.moms have bookmarked a recipe in New YorkCity.
23,4546,54585
Why moments?
Mobile is a series of moments.
Emotional meta-data.
RELATIVE ACHIEVEMENT
GAMINGPERSONALITY
VELOCITY, TIME OFDAY
SEQUENTIAL, RE-REWARDING
VELOCITY, TIME OFDAY
VELOCITY, TIME OFDAY
MOMENT INSIGHT
Billions of moments, billions of opportunities to delight.
With great power.
MomentsMedia
Conversion
CRM/Loyalty
Data
Social
Content/Creative
Moments off the device.
20% open on their desktop.
Looking beyond: moments off the device. The right reward for the right moment.
Doing it right.
Serendipity, surprise, and delight.
Being human.
Doing something gentleman-ly. Respect.
