INBOUND Bold Talks: Joseph Jaffe
16
Transcript of INBOUND Bold Talks: Joseph Jaffe
New Media (2005)
What’s the Next Big Thing?
Customer Experience (2010)
Writing the book on the future (4 times)
Social Media (2007)Common Sense
(2013)
Remember Blogging?
Innovation:
Innovation is “past the product” – Greg Guidotti, Kraft Foods
“New approaches that achieve amazing outcomes and change the game”
WHAT IF?
Technology Funding
Marketing
๏ Gogo was incubated by Dell
๏ Instagram was acquired by Kodak
๏ Craigslist was invented by YellowPages
๏ Flipboard was piloted by Conde Nast
๏ Get Glue was accelerated by Orville Redenbacher’s
๏ Square was sold to American Express
๏ Soap.com was created for Target
๏ Acquired by Amazon for $550m
๏ Mint was created for Intuit
๏ Acquired by Intuit for $170m
What if?
ADDITIVEADDITIVE EVOLUTIONARYEVOLUTIONARY
Why can’t startups help solve brand’s problems?
Why can’t brands ask the same questions as startups?
“If you can dream it; you can do it.”
Technology Solutions to Business Problems
Sit or Squat
• Obvious: Pampers
• Changing Tables
• Less Obvious: GAP
• Partner with Developers on the FRONT end (esp. customers) and serve customers on the BACK end (consumption)
• Be the Foursquare
Is Nike a Technology Company?
To defend the past is a greater risk than creating
the future Peter Drucker
Flip the Funnel
Change the game
(or go home)
Life after the 30-second
spot
Join the Conver-sation
People who this presentation, also :
www.jaffejuice.com+1 917 603 4639 (to speak to me)
e-mail: [email protected] Twitter: @jaffejuice
