In-store digital media: re-inventing the retail space
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1 In-Store Digital Media: Reinventing the Retail Space
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Our presentation delivered by Fergal at the Popai Shopper Marketing & In-Store Conference on the 6th of September. The conference itself was very interesting featuring inspirational speakers from the world of shopper marketing. Other retail professionals gained a unique insight into shopper marketing campaigns and in-store innovation.
Transcript of In-store digital media: re-inventing the retail space
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In-Store Digital Media: Reinventing the Retail Space
THE HIGH STREET IS NOT
DEAD. IT’S BEING REBORN.
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Let’s get phygital
Digital transformation of retail is moving at an incredible space
Strategic imperative for retailers to re-invent their retail footprint, while maximizing brand value of physical stores
Intense competition to serve, engage and retain customers
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How it works
The Media Player The Network The Management Tool
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Challenge No. 1Create a unique customer experience
AUDI CITY LONDON
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Challenge No. 2
Sell better,Sell more
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Challenge No. 3
EngagePromote LoyaltyCreate the Buzz
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What the future holdsSupporting Rich Content: The Emergence of HTML5
Android and the Cloud: ‘Democratizing’ Digital Signage
Simpler, Cheaper Technology: Driving Customer Demand
Mobility and Interactivity: Engaging with Customers
4G Connectivity: Faster, Better, Everywhere.
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