Subject : Retail Management {BBA III}Group Members:

Roll No.Jay Joshi 2816

Dhananjay Nagaonkar 2823M Sanathkumar 2819Shubham Randive 2829

Mahadev Kotale 2818

Study of Retail Store in Solapur City

“NIKE” - Just Do It.

According to Philip Kotler, “Retailing include all the activities involved in selling goods and services to final consumers for their personal or non-business use.”

Retailing

Types of RetailOrganized

Retail Unorganized

Retail

Introduction

Introduction Industry : Manufacturing and designing sportswear and sports equipments.

Founded : Jan.1964 as Blue Robbin Sports came to be known as NIKE.

Meaning of NIKE: NIKE means wing goddess of victory.

Founders : William J. “Bill” Bowerman and Philip H. Knight

Headquarters : Washington country, Oregon, United States.

Key People: Philip H. Knight (Chairman) Mark Parker (CEO and President) Products / Merchandise: Athletic shoes, Apparels, Sports Equipments and Accessories.

Introduction Cont…

NIKEIn Solapur City

Name: NIKE (Just Do It…!)

Address: Employment Chowk, VIP Road, Solapur 413002.

Establishment Year in Solapur : 13th Oct. 2014 Name of Owner: Mr. Rishab Soni

IntroductionIn Solapur City

Retail Format

Types of Retail Format

Discount Store

Departmental

Convenience

Specialty Store

Hypermarket

Supermarket

Catalogue Store

A store specializing in a particular type of merchandise or single product of durable goods or range of normally complimentary durable goods product categories is termed as a specialty store.

Usually concentrate on apparel, jewellery, fabrics, sporting goods, furniture etc.

Example: NIKE

Specialty Store

Store Location

Address: Employment Chowk, VIP Road, Solapur 413002.

Store Location

High Street Location:

I.• Nike falls under high street

location.

II.• Basically deals with very high

customer traffic.

III.• Draws people during business

hours.

IV. • Heavy public transportation.

V. • Residential area.

High Street Location:

Area Covered :

I.• Total Area Covered :

1200 sq.ft.

III.• 330 sq.ft covered for

Parking.

II.• 870 sq.ft. covered by

actual store.

Accessibility:

I.• Situated in the main commercial

area of the city i.e. Employment chowk.

II.• 1 km from Railway station and 4 km

from bus stand.

III.• The distance from NaviPeth which is

a shopping hub is about 3 km.

Location Background :

I.• Number of customers visiting this

area is huge.

II.• All type of customers visit this place

which is a big advantage for Nike store.

III.

• Enjoys other facilities like clean

surroundings and proper roads.

Nearby Competitors:

There is an advantage for Nike Store as it has only one competitor which is the Reebok Store (Park Chowk).

Store Details

It is a very strong tool in the hands of the retailer, for communicating and creating the image of the store in the minds of the customers.

The environment, which is created in the retail store, is a combination of the exterior look of the store.

Store Design

Store DesignExterior Interior

Store Design

Exterior I.

• Exterior refers to the external image and appearance of the store.

II.• Nike store is a store in a

shopping complex.

III.• There is a staircase

that leads the store.

Exterior

II.• The outer side of store is

covered with the glasses.

I.• There is parking area in front of

the store.

I.• Window

DisplayII. • Store Name

III.• Inviting

Entrance

Exterior

Window Display

Inviting Entrance

Store Name

Store Theme

Store theme is a theme that gives the idea about the store to the customers.

Store Theme

Marquee generally means the first mark of identification.

Store Marquee

Store Frontage is a factor that influences the customer. It is a reflection of the personality of the store.

Store Frontage

Target CustomersI. • Sports athletes.

II.• Wide range of verities including

both Male and Female.

III.• They do not deal with anything

related to kids.

Interior store design is a function of the aesthetics within the store.

The merchandise sold within and the space used for the same and the overall layout of the store.

Interior

Space planning helps a retailer to determine the amount of space available for selling and for storage.

Space Planning

Atmosphere deals with things like visual communications, lighting, colour, music and scent, etc.

Atmosphere & Aesthetics

Lighting & Ventilation

Merchandise

MerchandiseFootwear Sportswe

arAthletic

wear

a)Running Shoes

b)Basketball Shoes

c) Soccer Shoes

d)Sipper Shoes

e)Slippers

a)Protective Equipments

b)Glovesc) Bagsd)Wrist Bandse)Socks

a)T-shirtsb)Shirtsc) Track Pantd)Polo Shirtse)Shorts

Consists

Consists

Consists

Footwear

Sportswear

Athletic Wear

Promotion

POP

Publicity Publicity of Nike is done through SMS & Social medias. Word of mouth publicity.

PeopleI. • Employees.

II. • Employee task.

III. • Recruitment.

Technology

SuggestionsI.

• Nike Store could increase their parking space

VI.• Nike Store may also expand their

sport range in case of accessories related to other sports.

V.• Nike Store can keep their prices

reasonable as it can be affordable to everyone..

II.• Nike Store can also extend their

promotional activities in the city.

III.• Nike Store can provide one more

changing room or trail room.

Thank You…!!!