In-app биллинг

Nokia Internal Use Only Nokia Internal Use Only

Orly Tsesis

Developer Account Manager | [email protected]

Nokia Internal Use Only

What’s the Difference Between

Ad Solutions?


Terminology • Ad Server :

– Designed for publishers to run their own campaigns or self sold / direct campaigns from brands and agencies . The publisher becomes it’s own network

• Ad Network

– Utilize external server to service campaigns on publishers inventory


Terminology 2 • Mediation

– Solution for a publisher to manage direct relations with multiple ad networks

• Optimization

– Solution for publishers to optimize based on performance [fill rate & CPM ] and engagement by CTR ad networks through the optimizer (SP) own relationship with the ad sources (as networks)


• Direct – Brands: Collaboration with global brands to increase brand

awareness and conversions through agencies

– Publishers: Utilizing inneractive’s wide network to increase downloads and exposure for publishers.

Terminology 3


• eCPM (Effective CPM) - Cost per 1000 impressions. From a publisher's perspective, CPM is a useful way to compare revenue across different channels and advertising programs.

eCPM=(Revenues/Impressions)X1,000

• Ad Request - Each time a user open an app, he requests information from an ad server.

• Impression - Number of audience exposed to a media schedule.

In-App Advertising 101


• Fill Rate - Percentage of customer or consumption orders satisfied from stock at hand. It is a measure of an inventory's ability to meet demand. Also called demand satisfaction rate.

• CTR (Click Through Rate) - Percentage of a website's users (or visitors) who click on an advertisement to go to the advertiser's site. Advertisers rate a website on the basis of its CTR which typically ranges from 1 to 3 percent. Also called ad click rate.

In-App Advertising 102


Search

Display

Rich

Media

Virtual

Currency

Hyper

Local

Inneractive App Monetization

Exchange


N.AMERICA

3%

17

% S.AMERICA

1% OCEANIA

3% AFRICA

21% EUROPE

22% EURASIA

25% ASIA PACIFIC

* Percentage of Global Ad requests

inneractive Global Inventory


N.AMERICA

36%

1% OCEANIA

2% AFRICA

25% EUROPE

18% EUR ASIA

18% ASIA

* Percentage of Global Ad requests

inneractive Global Inventory


inneractive Europe stats

Country Fill Rate CTR eCPM

UK 93% 2.05% $1.98

Germany 86% 1.25% $3.74

France 95% 1.27% $1.26

Italy 82% 1.84% $1.36

Switzerland 100% 1.02% $2.65

Russia 99% 2.33% $1.00

Ukraine 77% 2.49% $0.85

Turkey 100% 1.96% $0.54


*selected partner

inneractive European Based Ad Partners


Brands We Promote


{ Niklas Karlström, Pico Brothers }

Free apps with inneractive ads generate more revenues than paid apps. Leveraging this with Ovi Store we have a winner “ “

Ad Requests Impressions Fill Rate eCPM

49,109,816 40,469,224 83% $1.2

Success Study Pico Brothers


Ad Requests Impressions Fill Rate % eCPM Net $

27,202,523 20,334,737 75% $1.3 $25,941

Since integrating the inneractive SDK, which was literally a few minute process, we are very pleased with our overall revenue, which we would have otherwise never seen as we work with inneractive on our free apps. in addition to the revenue, we are thrilled with the emphasis that inneractive places on the importance of user experience and our users have enjoyed the well targeted ads they encounter in our apps.

“

“ {Christopher iKassulkes}

Case Study Handygames


All figures are Monthly Ave.

Since working with inneractive’s cross-platform and especially on OVI, we have been witnessing ongoing & growing figures with several of our applications. The fill rate and eCPM performance is makes us very happy to recommend inneractive to all developers around. Make Money on your Free Apps with Ads powered by Inneractive!

“ {Manish Mahajan , Founder & CEO} “

Success Study Migital

Ad Requests Impressions Fill Rate CTR eCPM Net

76,885,951

59,597,673 78% 7.4% $1.10 $65,834.57


Let’s Start Making Money…

[email protected]

In-app биллинг

Technology

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