Improving Public Confidence in Birmingham Ashley Ames Research Director, Ipsos MORI.
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Transcript of Improving Public Confidence in Birmingham Ashley Ames Research Director, Ipsos MORI.
Improving Public Confidence in Birmingham
Ashley AmesResearch Director, Ipsos MORI
6635
2217
151312
1087
Issues facing Britain: Dec 2008
Base: 983 British adults 18+, 11th-16th Dec 2008
What would you say is the most important issue facing Britain today? What do you see as other important issues facing Britain today?
Unemployment
Economy
Crime/law and order
Inflation/prices
Education/Schools
Top mentions %
NHS
Race relations/immigration
Housing
Poverty/Inequality
Change since Nov ‘08
+4
-3
-1
0
-1
+1
+2
-1
Defence/Foreign Affairs/Terrorism
Source: Ipsos MORI Issues Index
0
0
0
10
20
30
40
50
60
70
80
90
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
A steady rise in prominence of crime as key public issue over past 25 years
Year
Proportion citing crime/law and order as a key issue
19
13
22
17
25
0
5
10
15
20
25
30
1998 2000 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07
Burglary Car crime Violent crime
…despite many falls in concern about specific crimes….
% very worried
Source: Nicholas, S., Kershaw, C. and Walker, A. (2007) Crime in England and Wales 2006/07 Home Office Statistical Bulletin 2nd Edition, Crown Copyright
Two-thirds agree British society is ‘broken’
35%
28%
7%
16%
11%
3%Strongly agree
Don’t know
Tend to disagree
Neither
To what extent do you agree or disagree that British society is broken?
Tend to agree
Strongly disagree
27%
63%
Agree
18-34 63%
35-54 61%
55+ 64%
ABC1 61%
C2DE 65%
Source: Ipsos MORI Political Monitor
Base: 1,017 British adults 18+, 12-14 September 2008
How well do we know “the public”?
What do the public think will reduce crime in Britain?
•Better parenting
Better discipline in schools
More constructive activities for young peopleCapital punishment for murder
•More police on the beat
Q Which two or three of these do you think would do most to reduce crime in Britain?
Base: Representative samples of British residents (c.2,000), 2004
19%
11%
57%
49%
46%
41%
24%
23%More effective programmes to change behaviour •Introducing a national
identity card
•More offenders in prison
??
What do the public think will reduce crime?
Better parenting
Better discipline in schools
More constructive activities for young peopleCapital punishment for murder
More police on the beat
Q Which two or three of these do you think would do most to reduce crime in Britain?
Base: Representative samples of British residents (c.2,000), 2004
19%
11%
57%
49%
46%
41%
24%
23%More effective programmes to change behaviourIntroducing a national identity card
More offenders in prison
42%
40%
12%3%
We love ASBOs
Strongly support
Strongly oppose 1%
Neither/nor
Tend to support
Tend to oppose
Q To what extent do you support or oppose the issuing of ASBOs to people responsible for anti-social behaviour?
Base: All respondents in England & Wales (1,857)
Don’t know 2%
0
39
0
46
Are ASBOs effective?
Stopping people from causing anti-social behaviour
% Effective % Not effective
Q To what extent do you think ASBOs are effective in…
Base: All who have at least heard of ASBOs (1,724)
35
39
53
46
Are ASBOs effective?
Stopping people from causing anti-social behaviour
% Effective % Not effective
Showing the local community that something is being done about anti-social behaviour
Q To what extent do you think ASBOs are effective in…
Base: All who have at least heard of ASBOs (1,724)
Do we ask the right questions?
Priorities for the Police
Response to 999 emergenciesTackling gun crime
Bringing offenders to justice
Investigating major crimes
Supporting work to counter terrorismTackling drug abuseMaking police more visible to the publicTackling burglary of homes
Base: All respondents (502)
Q20 How important do you think it is for xxx Police to focus resources on the following…?
60%47%
45%42%
34%31%
30%30%
29%28%
25%25%
23%16%
14%13%
% rating as ‘essential’
Tackling anti-social behaviourReducing robberyTackling domestic violenceDealing with problems cause by young peopleTackling racial discriminationHelping develop sense of community spiritImproving road safetyReducing vehicle crime
A new era with new measures …
How much would you agree or disagree that the police and local council are dealing with the anti-social behaviour and crime issues that matter in this area?
But does it matter? Police and Councils not so different after all?
Q. Seek people’s views about crime/anti-social behaviour in local area?% Disagree % Agree
Base: 1,896 GB adults, 18+. Sept 2008. Source: Ipsos MORI
Police
Local Council
42
43
39
37
Police
Local Council
Q. Successfully dealing with crime/anti-social behaviour issues that matter?
30
37
42
35
Police
Local Council
Q. Keep people informed about how crime/anti-social behaviour is dealt with?
45
45
34
33
We can communicate, consult, engage, involve and empower
But what do residents want?
Need to understand the public point of view
Base: 1,896 GB adults, 18+. Sept 2008. Source: Ipsos MORI
Q Which of these statements comes closest to your own attitude towards how the Police and Local Council tackle anti-social behavior and crime in this area?
58%
16%
18%
Already involved (3%)
Want active involvement (3%)
Want more of a say
Want information (but no further involvement)
Don’t care(as long as they do job)
So what do journalists want?
1.36
1.21
1.14
1.11
0.96
0.82
0.79
0.75
0.32
-0.21
-0.21
Willingness to discuss issues
Open/honest relationship
Speedy response
Long-term relationship
Access to top staff
Regular personal contact
Pro-active attitude and actions
Advance warning of stories
Invitations to events
Newsworthy material
Regular press releases
Base: Ipsos MORI Journalists study 2007
Importance Score
- Perceived quality of press relations +
Base: Business & Financial Journalists (59), Summer 2005
Press relations and favourability-
F
avo
ura
bil
ity
to o
rgan
isat
ion
s
+
Line of “best fit”
What do people want to be told, and how?
How would people like to receive information about local policing?And how, if at all, would you like to be kept informed about progress made on neighbourhood policing priorities?
Police newsletter
From police via letter
Council newsletter
From police at a public meeting
From police via email
Local paper
In person from a PCSO/police officer
Police authority
Crime and policing representative
TOP MENTIONS
Base: 1,585 adults aged 15+ living in England and Wales; fieldwork 26-29 September 2008
38%
17%
16%
13%
10%
6%
6%
3%
3%
52
49
45
32
30
52%
49%
45%
32%
30%
% Very interested
Base: 1,000 residents living in the Hampshire Police Force area; fieldwork 28 th August to8th September 2008
Public interest in police informationThinking about the sort of information the police could give you, can you please tell me how interested you would be in receiving information about each of the following matters?
What is being done about crime and anti-social behaviour in your area
How much crime and anti-social behaviour there is in your area
Names and contact details of the safer neighbourhood policing team in your area
Who is in charge of policing in your area
How money is spent on policing in your area
Do we communicate the important things?
How to pay bills to the council
% Informed
How to complain to the council
What the council spends its money on
How and where to register to vote
Whether council is delivering on its promises
What standard of service you should expect
How you can get involved in local decision-making
What the council is doing to tackle anti-social behaviour in your local area
How well the council is performing
Base: Birmingham CC BVPI survey 2006
Q How well informed do you feel about each of the following?
More and more proof that direct communications work
1. From OCJR …
Positive impact on confidenceProportion saying they were confident that the CJS was effective in bringing people who commit crimes to justice
Source: http://www.justice.gov.uk/docs/inform-persuade-remind.pdf
3430
3337
4540
46 48
0%
10%
20%
30%
40%
50%
60%
Any leaflet Postedthrough door
Handedpersonally
Handed withexplanation
Pre Post
2. From Surrey …
Impact of newsletters in East Surrey
Tandridge
Mole Valley
Reigate & Banstead
Confident in neighbourhood police
Mole Valley
Aware of neighbourhood officer/ teamTandridge
Reigate & Banstead
39%
53%42%
34%
Feel well informed about policing
Reigate & Banstead
Mole Valley
Tandridge
32%
41%38%
23%
38%
35%
75%
66%70%
58%
71%70%
0%
20%
40%
60%
80%
Wave 1 Wave 2
%
What you say and how you say it
Be wary of …
“Crime has been reduced by xx%”
“This area is the safest it has been for xx years”
“You are less likely to be a victim now since xx”
0
10
20
30
40
50
60
70
80
90
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Remember …
Year
Proportion citing crime/law and order as a key issue
Keep it local, local, local
As well as localised …
Action-oriented
– What is being done?
– Is this tangible (ie how can people hold you to account?)
Visually stimulating
– Pictures / maps / photos / colour
Contact details
Distribution ideally by local PCSOs/neighbourhood teams
Fairly frequent (at least quarterly?)
Branding will vary depending on area
– eg in London “Metropolitan Police” has resonance, “Safer Neighbourhoods” does not
– No Jargon (partnerships take care!)
Kenneth Williams on Jackanory 1968
Real life stories are best…
Not some corporate “strategy”
How can people be engaged most effectively?
In favour of engagement, but don’t always do it
Support
82%
6%
12%
Base: All residents (1,021)
Yes, support
No, oppose
Don’t know/no opinion
Involvement
26%
54%
18%2%
Q And would you personally be interested in getting involved?
Yes
No
Depends
Don’t know
Source: All respondents who support the idea (835)
ONLY 2% TURNED UP!!
Q In principle, would you support or oppose extending Community Partnerships to other parts of the Borough?
In favour of engagement, but don’t always do it
Support
82%
6%
12%
Involvement
26%
54%
18%2%
Q In principle, would you support or oppose extending Community Partnerships to other parts of the Borough?
Q And would you personally be interested in getting involved?
Base: All residents (1,021)
Yes, support
No, oppose
Don’t know/no opinion
Yes
No
Depends
Don’t know
Source: All respondents who support the idea (835)
ONLY 2% TURNED UP!!
In your area …
How well are local meetings co-ordinated?
– Police/ local council / residents association / tenants association / etc
What follow-up do attendees receive?
– Can they see the benefit of attending / giving their views?
Is format / structure …
– Engaging for attendees?
– Engaging for facilitators?
– Tailored to ensure follow-up?
Your staff are key
50%
72%
Base: All contacting police in Public Contact survey
All satisfied with their contact with the police
% who rate police as good
Q Taking everything into account, would you say the police in your area do a good or a poor job?
All dissatisfied with their contact with the police
Customer service is critical
10%
10%
19%
24%
26%
26%
19%
49%
44%
28%
26%
24%
21%
32%
Advocacy for Criminal Justice System
Q. Which of these phrases best describes the way you would speak about the Criminal Justice System as a whole?
Overall
Police
Prisons
Magistrates’ courts
CPS
Crown court
Probation
-13
-34
-39
+2
-2
+5
-9
Net ± %% Be critical % Speak highly
Source: Ipsos MORI, 2006Base: Wave 4 All staff (junior and senior) within CJS agencies (2,402). Fieldwork: 1st June – 12th July 2006
33%
51%
38%
25% 25%20%
Advocacy - self fulfilling prophecy?
Overall Excellent Good Fair Weak Poor
%Strongly agree that they would speak highly of the authority to others outside the organisation
Base: All respondents (500). Fieldwork: 12th – 27th May 2005
Over to you ..
Your understanding of local residents
– Why are residents more negative than people in this room?
– What would make them more positive?
Your communications and engagement
– How could you improve their (positive) impact on the public?
Your people
– Are you using staff most effectively?
– What would make them stronger advocates?