How Images Drive Conversions: 15 Ways Images Can Improve Conversion Rates
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&
Improve Conversion
Deepak Kaul Solution Consultant, Compuware India
Avoid Abandonment for your website
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User Experience Impacts Conversions & Revenue
2-second slowdown Revenue/user 4.3%
400 millisecond delay Searches/user 0.59%
Reduced page load time: ~ 7s to 2s
Revenue 7-12%
H/W costs 50%
Reduced landing page load time by 2.2s
Conversions 15.4%
Downloads/yr. 60M
Users visiting fastest pages vs. slowest pages
Pages/visit 50%
Poor User Experience Impacts Conversions & Revenue
Exploding Edge Complexity Impacts Visibility
Lack Of Visibility Into 3rd Party Service Calls Application Logic Extends To Browser
Back-end cloud services, statistical analysis & bursting services
Applications are assembled by client: The Browser/App platform
Streaming media and third-party infrastructure providers
Data Center
Third-party apps & identity mgmt delivered via SaaS or mashup
Local ISPs
Mobile Carriers
Major ISPs
Perception Reality
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Complexity at the Edge
Browsers
Devices
Native Applications
Local ISPs and Carriers
Code
Third Party Services
Major browser releases:
In 2010
In 2012
In 2008
Small Increases in Load Time Lead to Lost Sales
Impact of 1 second delay in response time
16% drop in customer satisfaction
Source: Aberdeen Group
11% drop in page views
7% drop in conversions
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Performance Impacts Business Results
33%
About online shoppers:
“eCommerce Web Site Performance Today” white paper August 2009
who abandoned a recent
shopping session were
dissatisfied with site
performance
stated that quick page loading is
important to their site
loyalty 52%
who experience a dissatisfying
visit are unlikely to buy from
that site 79%
More than 25% of Consumers will abandon a site if made to wait
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10
15
20
25
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Pe
rce
nta
ge A
ban
do
nm
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t R
ate
Page Load Time in Seconds
Source: Gomez real user monitoring
Abandonment Rate Across 200+ Sites / 177+ Million Page Views
over 1 week / All Browsers
of mobile
users expect
performance equal to their desktops
Mobile Browsers
Mobile Devices
Mobile Operating Systems
Wireless Carriers
Geographic Diversity
Addressing just
of mobile users requires supporting
different devices
Mobile Complexity
57% of mobile users had a problem in the past year when accessing a website on their phone
Mobile Site Performance Impacts Business Results
“Mobile apps live and die by their rating in an app store…When the rating suffers, the customer adoption rate suffers.”
Margo Visitacion, VP, Forrester Research
Why Doesn’t the Old Way Work Anymore?
Too Much Data Too Complicated
Limited Visibility
Dev QA Ops Mainframe
Siloed Tools/Poor Collaboration
The Answer… A New Generation of APM
What New Generation APM Leadership Looks Like
APM Magic Quadrant Gartner has recognized Compuware as a leader for three straight years
This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner report is available upon request from Compuware. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Compuware
Global Company of the Year cloud-based application monitoring
Compuware APM Customers 386 of the Fortune 500 33 of Comscore’s Top 50 Web Properties 7 of the top 10 U.S. online retailers 4 of the top 5 online European retailers
#1 Provider Top 500 Online Retailers
Sixth Consecutive Year
Compuware New Generation APM Leader
Built to manage today’s most challenging modern applications
Web Mobile Cloud Enterprise Big Data
Technology & Analytics
Exclusive Technology ,
Industries strongest
analytics team
Lifecycle by Design
Unified platform fosters
collaboration between
production, test & development
teams
Smart Analytics
Real-time and historical
business and IT analytics provide
Answers, Not Data
Fast Time To Value
APMaaS platform, smart
analytics, & advanced APM
automation delivers value within hours
Transaction Management
100% transaction
visibility with deep-dive
diagnostics for rapid problem
resolution
End-User Perspective
Manage user experience
across users, devices,
browsers and geographies
Defined by APM Best Practices New Generation APM with Compuware
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Compuware APM: Driven by End-user Perspective
Deep analysis of client-side contribution to transaction
performance
Auto-discovery of third-party services, including CDNs, social media, ad
networks, web analytics,
Seamless application monitoring, and transaction tracing for browser click to
server-side line of code
Java .NET PHP C++ Oracle SAP CICS Big Data
Increasing Complexity Complexity at the edge Complexity in the cloud Complexity in the data center Taming complexity from the device to the datacenter
Thousands of Customers. . .
Financial Services eCommerce SaaS & Cloud
Other ISV Government
Telco
Insurance
New Generation APM Brings New Gen Value
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Addressing the Web Challenges - the Compuware APM advantage
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Analyze Performance to User Behavior
Speed User Complaint Resolution
Resolve Client & Functional Problems
Manage Third-Party Services
Manage Web, Mobile Web and Native Apps in One
The Compuware APM Advantage
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Analyze Performance to User Behavior
User Experience World Map based
on Visits
Is performance impacting my
Conversion Rate?
Visits and page actions enable unique business value
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Analyze Performance to User Behavior
Where does my performance team need to focus on?
Are customers leaving right after the landing page?
Landing pages with errors are NO-GO.
Optimize Landing Pages
Don’t let SEM/SEO Spend Go to Waste!
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Analyze Performance to User Behavior
On which pages are leaving my
customers?
How many are leaving because of
an error? Has the exit page a slow load time for
the customers?
Monitor Exit Pages
Don’t lose customers at the conversion point!
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Analyze Performance to User Behavior
Get insight into key user demographics
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Analyze Performance to User Behavior
Speed User Complaint Resolution
search specific users
See the click-path
actions for native mobile apps
Analyze the actual user click-path across web, mobile web and native apps
Identify performance issues that affect business outcomes
Resolve Client & Functional Problems
How many transactions are
failing?
Identify JavaScript, HTTP response
code errors, and more
Detect functional problems and their impact on the user experience
Compare time periods
Resolve Client & Functional Problems
Reveal Browser JavaScript Errors
Resolve Client & Functional Problems
Reveal Mobile Crashes, Events and Errors
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Manage Third-Party Services
Impact of Third Parties and CDNs on Response Time
on the Edge
Which Third Party or CDN consumes most time on the
edge?
Which Third Party or CDN is a Hotspot and becoming a
bottleneck?
Auto-discover all third-party services
CDN, ad networks, social media and more…
Is the added response time worth the business benefit?
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Manage Web, Mobile Web and Native Apps in One
Real time overview
Overview metrics for all customer
channels
Performance or usage charts – pages and visits
View real user analysis in context with synthetic measurements
Web, Mobile Web and Real User and Synthetic perspectives together
Don’t use your customers as load test dummies
Load Tests
Why 360o Load Testing Matters
• Weeks/months to solve problem
• Multiple test
cycles
• Poor communication between QA and developers
• Hours/days to solve problems
• Session is recorded, eliminating need to reproduce errors
• Drill down to offending line of code
• Eliminates testing iterations
360o Load Testing
Load Testing with Compuware APM
• Load Testing Tool Reports slow pages – but why are they slow?
• dynaTrace follows all synthetic transactions through the Application
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© 2011 Compuware Corporation — All Rights Reserved © 2011 Compuware Corporation — All Rights Reserved 36
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