5.5 Ways to Improve Your Websites Conversion!

Alex Cohen | www.alexlcohen.com

http://www.alexlcohen.com/


1. Slim Down Your Checkout2. Love Your Landing Pages3. Juice Your Shipping & Return Policy4. Answer Questions with Photos5. Succeed with Site Search5.5 Test!


Worst

Better

Best


Good:Phone

number

Odd:Items

visually separated

Good:Security badge

Good:No navigation or distractions

Good:Privacy

reassuranceHmm:

Links too prominent?

Good:Tells you where you are in the

checkout

Good:Required fields clearly labeled


Duh:Your website should work

Duh:Have a product on your page!


Category Theme

Product


Simple Reassuring

Differentiator

Where I Need to Know (Checkout)Type/Timing

Upsell

Easy to Find

Friendly


BiggerReplicate the Offline Experience

Details and Options

Compatibility/ Reduce Returns & Service


Packaging In a Setting In Use


Lists

Sorting

Spell Check

Learn to Interpret Misspellings

Good Location, Good Design

Usage Tips, Error Handling


Good:Ways to

drill down

Good: Sorting options

GoodSearches all categories

BadDoesn’t group

results


Which – Checkout, forms, landing pages Tool

◦ Poor? Google Website Optimizer ◦ Rich? SiteSpect, Test & Target, Optimost, Widemile

How◦ Pilot -> Wide -> Deep -> Confirmation◦ Worry about sample size, test length and

statistical significance What

◦ # of steps, # of fields, headlines, distractions, visual hierarchy


http://www.alexlcohen.com/

5.5 Ways to Improve Your Websites Conversion!

Technology

Transcript of 5.5 Ways to Improve Your Websites Conversion!