Implementing Lean UX: The Practical Guide to Lean User Experience
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Transcript of Implementing Lean UX: The Practical Guide to Lean User Experience
Copyright © 2012-2013 Brilliant Experience
Implementing LeanUX: The practical guide to lean user experience John WhalenUX Lead & Founder, Brilliant ExperienceVP, UXPA-DC
#leanux #uxpa2013@johnwhalen
Welcome to SUNNY
Washington, DC
Welcome to SUNNY
Washington, DC
Copyright © 2012-2013 Brilliant Experience
Meet Brilliant Experience
User Insights Strategy & Ideation User Experience
John tell me more about yourself, it is all so fascinating!
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Agenda‣ Introduction to Lean UX
‣ Most successful Lean UX Pattern for Startups and Enterprise
‣ Secrets to implementing Lean UX (Strategy is the secret sauce)
‣ Common challenges and questions
‣ Leave after lunch for Segway tour of Washington
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We find that many clients:
- know they’ve got a market for a product- have limited UX/design capabilities- were developing something that users didn’t really want- need to move faster, (not slower) while introducing UX
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How do we “cross the chasm”?
User InsightsGreat Experience,
Successful Product
InsertMagicalProcess
Here
Not recommended
Hard to find
Try this
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To help you understand what “this” is, let’s play ‘Name that Methodology’
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1 2 3 4
Empathize with the audience you are designing for.
Brainstorm possible designs
Build a representation of one or more of your ideas
PrototypeIdeateResearch
Test your ideas for feedback
Test
Copyright © 2012-2013 Brilliant Experience
Empathize with the audience you are designing for.
Brainstorm possible designs
Build a representation of one or more of your ideas
PrototypeIdeateResearch
Test your ideas for feedback
Test
Design
Thinking
1 2 3 4
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Design Thinking
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Build
1
Measure
2
Learn
3
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Build
1
Measure
2
Learn
3
Lean
Startup
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Lean Startup
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User Stories
1
Design & Develop
2
Feedback
3
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User Stories
1
Design & Develop
2
Feedback
3
Agile
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Agile
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What about LeanUX?
LeanUX...
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LeanUX...
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Two key points
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1. Must balance business & user needs
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2. Iteration improves the product
That’s all swell John, but what was common to LeanUX solutions for startups and large enterprises?
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The secret lies in the strategy
#leanux #uxpa2013@johnwhalen
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Getting strategy right helped to properly frame all the subsequent rapid design work.
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Get internal focus on what matters and prioritize business goals.
Prioritize your audiences, define them and the scenarios in which they would use your product.
Brainstorm ways to satisfy 1 & 2.
IdeationAudience NeedsBusiness Needs
Flesh out best ideas. Get stakeholders on board with conceptual model.
Sketching
Strategy Session
1 2 3 4
CEO: I know you had an agenda, but let’s just sketch our ideas anyway...
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Warm Up: Elevator Pitch
For
who
UXPA is a
that
Unlike
UXPA
(target customer),
(customer need),
(market category)
(one key benefit).
(competition),
(unique differentiator).
Copyright © 2012-2013 Brilliant Experience
Warm Up: Elevator Pitch
For
who
UXPA is a
that
Unlike
UXPA
(target customer),
(customer need),
(market category)
(one key benefit).
(competition),
(unique differentiator).
UX Pros
idea
Students Sponsors
Prof Dev Education NetworkingCollaboration
ProfessionalOrg
Bring people together
One stop shop
Support the profession
SIG CHIIxDA
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Business Goals
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Business Goals for _____________‣ Write down business goals independently
‣ Prioritize through collaborative discussion
‣ Examples:
- Make us all rich! Ka ching!
- Totally wow users!
- Create (opportunity) that provides great value to customers.
- Drive (user behavior) by (strategic design goal). text
text
text
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LeanUX Secret 1:Get the stakeholders aligned on prioritized business goals.
#leanux #uxpa2013@johnwhalen
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Personas
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Prioritize Personas
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LeanUX Secret 2:Prioritize personas.
#leanux #uxpa2013@johnwhalen
Just a quick sketch
No detailed persona exercise. This is LeanUX!
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LeanUX Secret 3:Sketch personas, don’t over think them.
#leanux #uxpa2013@johnwhalen
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Scenarios & Journey Mapping
What motivates your persona?
What motivates your personas?
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LeanUX Secret 4:Focus on the experience journey.
#leanux #uxpa2013@johnwhalen
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Ideation & Sketching
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Quantity over visual quality. The more ideas the better.
Sell your concept to the group.
Using prioritized user scenarios and business needs.
CritiquePresentIdeate
Creatively based on feedback.
Refine
The Process
1 2 3 4
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LeanUX Secret 5:Debate design direction alternatives early in the process.
• Agreed&upon&conceptual&direc0on&
• Include&wall&with&pictures&
• Liked&that&this&would&vary&between&user’s&stated&interests&and&related&things&(think&Pandora)&
• Like&the&faces.&&Need&to&include&way&to&acknowledge&new&members&
• Need&to&emphasize&who&has&viewed&your&profile,&or&liked&your&content&
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LeanUX Secret 6:Develop conceptual model with stakeholders, not the design.
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Rapidly Iterate Design
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Rapidly Iterate Design
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LeanUX Secret 7:Rapidly iterate design.
#leanux #uxpa2013@johnwhalen
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Rapidly Iterate Design
Rapidly iterate (all of this in a week), but share/test with stakeholders, potential users, etc.
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LeanUX Secret 8:Share broadly. Be attentive to internal feedback.
#leanux #uxpa2013@johnwhalen
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Usability Testing
63
64
Why is this empty?
What is a past hosted events?
Why is the nav so complicated?
Feels awfully beige for a fun app.
Is this where I start?
How do explore
features and FAQ differ?Will drafts show invitations
or greetings or polls?
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More Content, Less Navigation
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Rapidly Iterate & Test
What are you using?
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LeanUX Secret 9:Test continuously.
#leanux #uxpa2013@johnwhalen
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User Experience Design
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Design Matters
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LeanUX Secret 10:Take the time to produce brilliant experiences (by not trying to accomplish too much)
#leanux #uxpa2013@johnwhalen
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Common challenges to LeanUX
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Things we don’t recommend:
- The “genius designer” mentality within the UX Team- Only periodic design / development interaction- The executive swoop down (aka hijack)- The anti-cheerleader who says “No we can’t!”
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Let’s Review
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LeanUX Secrets1. Get the stakeholders aligned on prioritized business goals.
2. Prioritize personas.
3. Sketch personas, don’t over think them.
4. Focus on the experience journey.
5. Debate design direction alternatives early in the process.
6. Develop conceptual model with stakeholders, not the design.
7. Rapidly iterate design.
8. Share broadly. Be attentive to internal feedback.
9. Test continuously.
10. Take the time to produce brilliant experiences.
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Is he done?
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Common Questions1. Does this work for a company like mine (Startup, Enterprise, Gov, etc.)?
2. What was the composition of the most successful UX teams?
3. How did the process differ between Startups and Large Enterprises?
4. How did the Design Studios work?
5. When/how did you test prototypes with users?
6. How much functional documentation (e.g,. Spec.) did the client need?
7. How does this work in an Agile development process?
8. What are the risks/benefits of a LeanUX approach vs. waterfall?
9. Can you do this on a fixed budget and timeline?
John Whalen@johnwhalen
User Research Strategy User Experience
BrilliantExperience.com