• Implementation Marketing Activities TMP

• Focus Markets

o United States of America

o Germany

o The Netherlands

o Canada

o Colombia

• Focus on North East and South Florida

• Additional JetBlue flight (Nov)

o Fall JetBlue co-op campaign (Sep/Oct)

• Launch awareness campaign New York

o New marketing agency (Catch NYC)

o Campaign period Aug/Sep/Oct

o Pop-up event, digital and social ad, OOH

• Additional Air Berlin flight (Nov)

• Launch a Branding and Awareness

campaign

o Campaign period Oct/Nov

o Support from CAH

• Additional Air Canada Flight Toronto (Dec)

• Launch a co-op Campaign with Air Canada

Vacations

o Campaign period Oct/Nov/Dec

o Toronto area

• Focus on the first time visitor

o Targeting families that can travel anywhere

and mature travel pairs, high HHI

o Campaign period Oct

o Radio, consumer pop-up event, social

media, digital ad and TO coops

• Focus on the High HHI

o Bogota, Medellin, Barranquilla and Cali

• Co-op with Despegar.com

• Negotiating additional flight service for

Holiday Season

o Launch incentive trade program

• Digital Program using our database

o Direct mailing

o Retargeting

o Past visitors and Referral program

• Optimize curacao.com reflecting new

campaign

• Launch global PR Event

• Online ED Card Promotion