CGF & WFA - IMPLEMENTATION GUIDE FOR MARKETING COMMUNICATIONS TO CHILDREN

COMMITMENT

WEBINAR – 23RD MAY 2016

Health & Wellness

Today’s Speakers

Sharon Bligh

Fritz Schroeder-Senker Frank van Aalsum

Adam Gagen

On the Agenda

• Context of the CGF Health & Wellness Pillar

• WHY: Marketing Communications to Children (MTC) -

Industry has a role to play

• WHAT: CGF MTC Commitment

• HOW: Implementation Guide

• Q&A:

s.bligh@theconsumergoodsforum.com

CGF Strategic Pillars

CGF Health & Wellness Pillar

CGF Health & Wellness Resolutions

CGF Health & Wellness Commitments

External Context - A Real Problem…

External Context - A Complex Reality…

Key global voices particularly focusing on marketing…

External Context

CGF MTC Commitment

By 2018: Stop marketing communications to children under 12 for food and beverage products that do not fulfil specific nutrition criteria based on scientific evidence and/or applicable national and international dietary guidelines.

2015 implementation status: 49% are publicly supporting the CGF Advertising

to Children Commitment

CGF MTC Commitment

Getting Started – 6 Steps

Understand the implications of the CGF Marketing Communications to Children Commitment for your company.

Inventory your current product advertising approach to get a complete picture of where, how, and what you are advertising to children.

Identify which criteria are suitable for these products and which of your products meet these nutritional criteria that are appropriate to marketing communications to children.

Assess which of your advertised products to children do not meet the specific nutritional profile or (inter)national dietary guidelines in relevant markets.

Determine how to adapt and comply with the Marketing Communications to Children Commitment.

Celebrate and communicate success within and outside your organisation. If it is important to your consumers, and it is important to you… then it is important to us.

Implementation Guide

1.What

2.Why

3.How

Implementation Guide – The How

CGF: Empowered, Healthy Consumers Globally

Q&A?

For more information on Implementation Guide

WFA - World Federation of AdvertisersAdam GagenDirector Legal and Public Affairsa.gagen@wfanet.org

The Consumer Goods ForumSharon BlighDirector Health & Wellnesss.bligh@theconsumergoodsforum.com

Download the Implementation GuideAccess the CGF H&W Toolkit

How to connect with the CGF H&W Pillar

www.tcgfhealthandwellness.com