Imperial College Web Review 2002 1 Imperial College.... An audience-focused realignment of our web...

Imperial College Web Review 2002 1

Imperial College....

An audience-focused realignment of our web strategy with our College strategy, our market, technology advances and legal requirements.

Web Review Panel June 19th 2002


Web Review Panel – June 19th 2002

Purpose of Meeting

To endorse the Web Review Recommendations

To understand the progress on the short term actions since the last meeting

To secure endorsement of the longer term actions and plans

Discussion

Demonstrations

Timing

20 mins.

10 mins.

10 mins.

20 mins

30 mins


Recommendations: 14 Themes as agreed at last meeting A world-class, well-designed, sustainable web presence Governance policy and management responsibility for web presence A resourced programme to establish and sustain that web presence Clearly defined goals for College internet and intranet Address audiences of importance to College, Faculties, Departments Good design and brand to support world class presence College guidelines on best practice for web presence Content managers with editorial responsibility Devolved responsibility for content provision (distributed authoring) A logical, easily-usable and adhered-to navigational model for the

entire college web presence Introduction of an effective, comprehensive search engine Managed web infrastructure including agreed standards for hardware,

software, authoring tools and templates Multi-media capability, including web broadcasting and conferencing Web interface to e-business systems


Recommendations: 14 Themes distilled to 4 Topics for Action

The 14 themes were distilled into recommendations in 4 “Topics for Action” Policy / Design and Brand, Navigational Model Templates

and Guidelines Governance / Responsibilities / Resourcing Development of the Web Presence (Internet, Intranet and

Extranet Implementation of a Managed Web Infrastructure

These recommendations were discussed and further developed with the Faculty Administrators


Recommendations – Policy, Design and Brand, Navigational Model, Templates and Guidelines The structure of the College web presence will be:

A College Internet to deliver market facing, revenue generating information and applications for external audiences, (e.g. prospective students and families, charity bodies and investors, careers advisors, journalists, funding bodies, development partners, academics elsewhere) The Main College Presence Faculty Presence Departmental Presence Research Group Presence Personal Pages

A College Intranet to deliver communications, services, business processes and productivity improvement opportunities to internal audience groups

A College Extranet to allow authorised external and internal access to functionality for alumni, research partners, student pre-entry, public bodies, suppliers, partners etc.


Our web presence will align with the College strategy and branding, meeting the requirements of our key audience groups in communicating: Imperial College as an organisation The teaching programmes and research of the College External and internal facing core business processes Ancilliary services

Develop toolkits, templates and guidelines – so that Content Managers can focus their efforts on creating innovative content and need not concern themselves with: presentation, branding and style considerations statutory accessibility requirements

Define and implement a Content Architecture and a Common Navigational Model which allows all types of users to find what they want easily

Recommendations – Policy, Design and Brand, Navigational Model, Templates and Guidelines


Recommendations –Governance/Responsibilities/Resourcing All Organisational Units with a web presence should

designate Web Officers, (Content Managers and Web Managers) with responsibility for implementation and operation of that web presence, as an integral part of their job role and accountabilities

Establish a tiered governance model: A “Web Presence Management Team” who will transform the

College web presence - managing the delivery of the internet, intranet and extranet web presence. Membership to include Faculty Champions, Administration, Service Department, ICT and External Relations representatives

Similar Management Teams at Faculty/Departmental level Project teams established as projects require A Web Technology Advisory Group to endorse technology and

software choices


Transition our Internet web presence, to the new content architecture, common navigational model and rebranded “look and feel” Faculties, Departments and other Organisational Units to

develop migration plans to minimise non-value add activity

Migrate current / develop new content for a College wide Intranet - targeted at internal audience groups Extranet - for access by authorised internal and external groups

Implement new “revenue generating” opportunities e.g: Research Student and staff recruitment improvements Ancilliary services Alumni applications Improved exposure of College “spin-outs” and consulting Make College science more accessible to the general public

Recommendations – Development of the Web Presence (Internet / Intranet / Extranet)


Select, pilot and implement a Content Management System to support preparation, authorisation and publishing of web content by Content Managers

Improve the current College search engine, investigate and evaluate cost effective replacements

Evaluate and implement a managed web infrastructure, (including central web hosting) which still enables devolved ownership of content

Recommendations – Technology Selection and Implementation of a Managed Web Infrastructure


Progress on Short Term Actions

Short term actions completed or in progress:

Structure of College Web Presence defined (in guidelines)

Interim guidelines, navigation model and templates in development and consultations in progress

Format of the College URL recommended and paper published

Web governance policy and management process proposed (in guidelines)

Web Presence development for Faculty of Physical Sciences, Engineering sites etc. in progress

Research information improvements in progress (demonstration)

Migration of Admin content to INTRINSIC and the main College site

Interim improvement of College search engine (demonstration)

Central web server farm established and sites migrated onto it


Format of the URL - recommendations

Many web servers registered in College internet domain space, e.g: http://www.ic.ac.uk/ (Central College site)

http://www.med.ic.ac.uk (Faculty of Medicine) http://www.ma.ic.ac.uk (Department of Mathematics)

Most organisations have a single root URL, e.g: http://www.gsk.com

http://www.gsk.com/tomorrow/ http://www.gsk.com/products/vaccines.htm

Proposed that the College moves to a single root URL: http://www.ic.ac.uk/ (main College site) http://www.ic.ac.uk/research/ (research across the whole College) http://www.ic.ac.uk/medicine/ (top of Faculty of Medicine site) http://www.ic.ac.uk/engineering/materials/ (Dept of Materials ) etc.

With an alias www.imperialcollege.edu Benefits are enhanced corporate view, easier for users, helps

navigation, improves visibility in search engines, enhances security, cuts costs

Implement as a two stage process


Additional Actions Initiated

Guidelines for “Associate” websites developed (paper available)

Guidelines developed on Web Site accessibility to meet the requirements of the Disability Discrimination Act

Pilot trial Content Management System initiated with the Faculty of Medicine


Key Actions – with the Web Management Team

Tools: Complete and update guidelines and templates and convert to a web site format (Q3)

Governance: Brief Heads of Faculties, appoint Faculty Champions, members of the Web Management Team and Faculty Teams (July)

Resources: Faculties and Departments appoint Web Managers and Content Managers and develop migration plans (Q3 and 4)

Internet Presence Transition: Implement rebranding, new content architecture and navigational model on Main College Faculty and Departmental sites (Staged implementation, Q3 through end 2003)

Intranet/Extranet: Complete requirements analysis, customer focus groups, design and implement, linking in Service, INTRINSIC, Faculty, Teaching, Student content (Staged imp. - Q3 to end 2003

New Development: Design and develop new revenue generating applications, in line with business cases through 2002/03


Key Actions –with the Technology Advisory Group

Managed Infrastructure: Agree technology choice and operational requirements and implement (Q4)

Content Management System: Evaluate pilot results, complete evaluation of alternatives and implement (2003)

Central Hosting: Migrate sites to central hosting (Q1/03)


Demonstrations

Templates

Research information improvements

Search engine improvements

Imperial College Web Review 2002 1 Imperial College.... An audience-focused realignment of our web...

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