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Who I Am

Douglas is a passionate and creative inquirer who's mission it

is to unlock potential in others, to see and encourage others to

see, incredible possibilities. He just happens to design things

like identities, websites, and services.

Douglas Howard Crooks

Where We Are

Look Familiar?

• Cost?

• Audience?

• Lifestyle?

• Experience?

• Why?

• What does it say?

What We Need

• Changes You

• Delightful

• Human Design

• Appropriate

• Inspiring

Toolkit/Options/AHH!

• Architecture

• Graphic Design

• Interior Design

• Interaction Design

• Product Design

• Web Design

• Service Design

• Interface Design

• Experience Design

• Usability

• Information Architecture

• Design Thinking

• Systems Thinking

etc

You can try…

• Price

• Promotions

• Fear

• Peer pressure

• Features

Diminishing Return

Find people who believe what you believe.

They’ll listen.

They’ll follow.

NEW WAY!

Lifestyle

• Encourages a Lifestyle

• Focus on People & Experiences

• Unique Niche Products

• Built on a Culture

Be Unique

35% love you

vs

100% not care

Be Human

June 2011

$46.7M $19.1M

• Taste, quality, hand in production, cause, need

• $40 / share in 08

• $442.40 / share April 2012

In other words

They’re symbols of ourselves.

“The only products with a future were those

created by passionate people.”

- Tom Peters