THIS IS ME

About golden age marketing / communication / babyboomers / youngtimers / mature marketing / 50 plus marketing / babyboomermarketing / the silver generation / senior marketing / people growing old / elderly..... / or anything else we would like to call them.

Our and your clients.

Arjan in’t Veld – consumer, creative director, teacher marketeer, internet addict and communicator

www.mokkamarketing.nl / www.inthefield.nl

“Visualizing the Future of Mature Marketing in Europe and Beyond”

Advertising is the song nobody wants to hear

Think different, act different

These people are old

John (55) – a boomer

John (7)

John (10)

John (11)

John (16)

John (21)

John (22)

Well, this is John

So, he is a youngtimer, what would that mean for the (near) future?

Changing work & conditionsExperienced potentials

Playing in the elderly playground

No more 50 plus fairs

Online, butNo more 50 plus media

Make it functional

Things like viral marketing could work, why not?

Searching for new icons

And campaign models

Health care in development

Pensionado feeling

Happy fifty publications

Holidays will never be the same

Bridge the gap between generations

Revival of old brands

Don’t forget your roots

Products youngtimers would never use

New marketing tools

What works?

- Nostalgia- Experience connected to wise- Show a change in life- Still going strong- Never too old to learn- A connected feeling - Growing older can be fun

And just stop connecting growing older with problems, disabilities and disfunctionality. Were in the middle of society here.

Spread the word!

Thank you!

Feel free to contact me at arjan@inthefield.nl