IMH - 12.01 Identify management styles in international marketing. Goals Explain how management...
-
Upload
peter-brotherson -
Category
Documents
-
view
217 -
download
0
Transcript of IMH - 12.01 Identify management styles in international marketing. Goals Explain how management...
![Page 1: IMH - 12.01 Identify management styles in international marketing. Goals Explain how management styles relate to culture. Discuss types of organizational.](https://reader033.fdocuments.net/reader033/viewer/2022051614/551796b45503460e6e8b5abb/html5/thumbnails/1.jpg)
IMH - 12.01 Identify management styles in international marketing.
Goals Explain how management styles relate
to culture. Discuss types of organizational
cultures.
![Page 2: IMH - 12.01 Identify management styles in international marketing. Goals Explain how management styles relate to culture. Discuss types of organizational.](https://reader033.fdocuments.net/reader033/viewer/2022051614/551796b45503460e6e8b5abb/html5/thumbnails/2.jpg)
INTERNATIONAL MANAGEMENT
International managers perform below four functions of management across national, cultural and legal borders:
Planning Leading Organizing controlling
![Page 3: IMH - 12.01 Identify management styles in international marketing. Goals Explain how management styles relate to culture. Discuss types of organizational.](https://reader033.fdocuments.net/reader033/viewer/2022051614/551796b45503460e6e8b5abb/html5/thumbnails/3.jpg)
ORGANIZATIONAL CULTURE
A shared basic assumption about how a business should operate internally and interact with customers externally.
Two types of cultures: bureaucratic culture
having a strong set of rules and regulations for the way a business operates
participative culture having more open flows of
communication and fewer rules and regulations
![Page 4: IMH - 12.01 Identify management styles in international marketing. Goals Explain how management styles relate to culture. Discuss types of organizational.](https://reader033.fdocuments.net/reader033/viewer/2022051614/551796b45503460e6e8b5abb/html5/thumbnails/4.jpg)
Management Styles: quick summary video
autocratic managers make decisions with little or no input
from employees participative managers
work with employees to set goals and give employees freedom in deciding how to reach goals
Also known as democratic style http://www.youtube.com/watch?v=spSCnp4VjXw Steve Jobs
![Page 5: IMH - 12.01 Identify management styles in international marketing. Goals Explain how management styles relate to culture. Discuss types of organizational.](https://reader033.fdocuments.net/reader033/viewer/2022051614/551796b45503460e6e8b5abb/html5/thumbnails/5.jpg)
Management Styles Effective managers will use a management
style that best fits the situation. Manager-and-employee interactions may
include the following variations: Power/distance: In countries like Mexico, India
etc. have high power/distance between management and subordinates. Here the management style is more autocratic as compared to countries like USA, Germany, Great Britain etc.
Individualism/collectivism: The concept of “I” vs “We”.
In individualized countries such as USA, Germany, Britain etc workers believe they can take care of themselves and do not prefer to work for an authoritarian manager. Where as in collective countries like Japan, China etc. employees may be included in some decision making.
![Page 6: IMH - 12.01 Identify management styles in international marketing. Goals Explain how management styles relate to culture. Discuss types of organizational.](https://reader033.fdocuments.net/reader033/viewer/2022051614/551796b45503460e6e8b5abb/html5/thumbnails/6.jpg)
Management styles Uncertainty avoidance: The level of threat people feel
from Uncertainty(changing workplace environment conditions).
Countries with high uncertainty avoidance (less uncertainty) have cultures where management process are less adaptable to change. Ex Japan, Greece, France etc.
Where as in countries with low uncertainty avoidance(high uncertainty) work culture is not easily hindered with changing management practices. Ex USA, Britain, Singapore etc.
Masculinity : The value a culture places on work success versus caring for others. Cultures like Japan have high masculinity where Job achievement is more important than personal lives where as Netherlands has a low masculinity where individual work accomplishment are less important than quality of life.
![Page 7: IMH - 12.01 Identify management styles in international marketing. Goals Explain how management styles relate to culture. Discuss types of organizational.](https://reader033.fdocuments.net/reader033/viewer/2022051614/551796b45503460e6e8b5abb/html5/thumbnails/7.jpg)
Labor Mobility
labor mobility the ability of workers to pursue jobs
that make the best use of their skills labor mobility can provide factor-of-
production advantages USA has high labor mobility where
employees can lose a job, get retained and move anywhere in the country to seek employment.
![Page 8: IMH - 12.01 Identify management styles in international marketing. Goals Explain how management styles relate to culture. Discuss types of organizational.](https://reader033.fdocuments.net/reader033/viewer/2022051614/551796b45503460e6e8b5abb/html5/thumbnails/8.jpg)
LABOR RELATIONSHIPS
Relationships between management and labor vary considerably around the world.
labor union: an organization that has a legal right to represent workers in negotiation with management
![Page 9: IMH - 12.01 Identify management styles in international marketing. Goals Explain how management styles relate to culture. Discuss types of organizational.](https://reader033.fdocuments.net/reader033/viewer/2022051614/551796b45503460e6e8b5abb/html5/thumbnails/9.jpg)
LABOR UNIONSAn organization that has a legal right to
represent workers in negotiation with managementIn 1950’s about 36% of U.S. workforce unionizedCurrently only about 13% of U.S. workforce
unionizedUnions in many countries much more powerful
than in U.S. England, Australia, Iceland, and Israel all have
political Labor Parties dedicated to labor concerns Scandinavian countries are most heavily unionized
where unions represent workers across entire country
![Page 10: IMH - 12.01 Identify management styles in international marketing. Goals Explain how management styles relate to culture. Discuss types of organizational.](https://reader033.fdocuments.net/reader033/viewer/2022051614/551796b45503460e6e8b5abb/html5/thumbnails/10.jpg)
IMH 12.01 Activity Agree or disagree? Recession has slowed the labor
mobility factor in USA recently. In a paragraph state your opinion
and support with evidence.
![Page 11: IMH - 12.01 Identify management styles in international marketing. Goals Explain how management styles relate to culture. Discuss types of organizational.](https://reader033.fdocuments.net/reader033/viewer/2022051614/551796b45503460e6e8b5abb/html5/thumbnails/11.jpg)
Leadership Style in global market Skills global leaders need include the
following: ability to work with individuals from multiple cultural
backgrounds international communication skills ability to manage across cultures ability to operate comfortably in a foreign cultural
setting know how to motivate individuals from a variety of
cultures in order to achieve organizational goals. Ability to take over a business with a preexisting
organizational culture.
![Page 12: IMH - 12.01 Identify management styles in international marketing. Goals Explain how management styles relate to culture. Discuss types of organizational.](https://reader033.fdocuments.net/reader033/viewer/2022051614/551796b45503460e6e8b5abb/html5/thumbnails/12.jpg)
IMH – 12.01 - Research & Compare Activity
With the help of internet, research more details about autocratic & participative managers and bureaucratic & participative organizational structures
There after on a big piece of paper make two venn diagrams comparing The 2 styles of managers. The 2 types of organizational cultures
http://www.youtube.com/watch?v=mMh0QdPHTRM