IMAGEN - sa9d995331772fee6.jimcontent.com€¦ · Imagen Semanal is the ONLY Spanish language...

2020MEDIA KIT

IMAGEN

Your Connection to the Hispanic Market!

BONITA SPRINGS CAPE CORAL ESTERO FORT MYERS IMMOKALEELEHIGH ACRES NAPLES

• • • ••

Imagen Semanal was founded by innovative entrepreneurs Luis Bravo and Roxana Roca, in 2010. Luis and Roxana were determined on finding ways to provide better news and information to the Hispanic community in Southwest Florida. They are a team composed of experienced professionals in communications and social media.

WHOARE WE?

Imagen Semanal’s editorial priority is to provide news and information of a local, national and international perspective, and of importance to the Hispanic community in Southwest Florida.

INFORMEDUCATEENTERTAINWe consider it our duty to inform, educate, entertain, and serve as a vehicle of fraternal union for our Latino community, while at the same time maintaining the strong traditions, culture and our Hispanic pride. We endeavor to raise the name of our Latin community and highlight the contributions of immigrant Hispanics in education, politics, business, sports and entertainment, and the positive impact they have made in the history and growth of the United States.

www.imagensemanal.com239.444.4305

WHYIMAGENSEMANAL?

Imagen Semanal provides MORE news, Sport coverage and covers more local events than most spanish language media companies in Southwest Florida.

Our focus is and always will be impar-tial, presenting the good news and the not so good news, with a Latin focus but in a concise and unbiased way. We realize we are servers and communica-tors, serving as the voice of our readers, and we have the obligation to respect their views, ideas and opinions.

The community depends on us to bring them the latest breaking news, with honesty and integrity.

Imagen Semanal is the ONLY Spanish language weekly newspaper covering news and information of interest of the Hispanic com-munity in Southwest Florida.

Imagen Semanal provides the community with facts and information that helps make educat-ed decisions that affect their lives. We focus on local newsevery week, reporting on events in our community, our readers want to know about.


READERDEMOGRAPHIC& PROFILE

Male 49%

Female 51%

Spanish Dominant 78%

Married 59%

Avarage HHI $55K

Percentage of Children in HH 63%

% Own Home 48%

% HS Graduate 82%

% Ages 18-34 34%

% Ages 35-54 41%

% Ages 55+ 25%

Source: Imagen Semanal 2014


Source: U.S. Census Bureau 2013 / Nielsen Report

IMAGENSEMANAL`SMARKET

A constantly growing market of over 242,000 plus

Young market,avarage age of 28 years old

Loyal brandcustumers

Buying power of$3.8 Billion just in SWFL

New Hispanicresident moving toSWFL every month

Hispanic householdincome between$55K - $77K

Rising per capitaincome / Desire forspending & buying

Higher graduation rates and increasedenrollment in localcolleges and universities

In Southwest Florida


SOUTHWESTFLORIDAHISPANICMARKET

45% MEXICANS21% PUERTO RICANS

19% CUBANS

15% OTHER

242,000 Hispanics Call Southwest Florida Home!

Source: U.S. Census Bureau 2013


Every Thursday afternoonPUBLICATION DATE:

Imagen Semanal delivers copies to Hispanic owned restaurantes and entertain-ment establishments, where the Hispanic community congregates. They Include: Restaurants, bakeries, coffee shops and dance clubs.

RESTAURANTS & ENTERTAINMENT Imagen Semanal Delivers

copies to Hispanic owned and operated relail establishments with high traffic. They include: retail outlets, banks, spas, salons, tire shops, auto care, grocery stores, supermarkets and localflea markets.

RETAIL OUTLETS

OUR WEEKLY CIRCULATION

Imagen Semanal delivers copies to private offices and lobbies throughout Lee and Collier Counties to places like: doctor`s offices, clinics, lawyers, dentists and hospi-tals.

PRIVATE OFFICESImagen Semanal delivers copies to local government offices in both Lee and Col-lier Counties. Hundreds of copies are also delivered weekly to all Lee County.

GOVERNMENT OFFICES

Imagen Semanal Offers total market coverage within its distribution area,distributing 10,000 copies weekly, delivering the highest number of papers to the most heavily populated hispanic concentrated areas.


OUR DISTRIBUTI NDETAILSImagen Semanal BULK drops 10,000 copies to 350 locations throughout sevencities in Lee and Collier County per week. Currently, we have no direct homedelivery or mail drops. In the future, those services will be available for our readers.

CIRCULATION: 10,000 Copies are delivered to the following cities: Bonita Springs,Cape Coral, Estero, Fort Myers, Lehigh Acres and Naples.

ZIP CODES WE CURRENTLY SERVICE:

COLLIER COUNTY34102 31103 34104 34108 34109 34112

34113 34116 34119 34120 34142

LEE COUNTY

34135 33901 33903 33904 33905 33907

33909 33912 33916 33919 33938 33967

33971 33973 33990 33991


RATE SHEET 2019/2020

BUSINESS CARD AD (3”W X 2”H)

1/8 PAGE (5”W X 2.5”H)

OPEN RATE(Min. 4 weeks)

3X MOS.(13 weeks)

6X MOS.(26 weeks)

12X MOS.(52 weeks)

$240$60 per week

$195$45 per week

$169$39 per week

$156$36 per week


3X MOS.(13 weeks)

6X MOS.(26 weeks)

12X MOS.(52 weeks)

$648$162 per week

$546$126 per week

$481$111 per week

$442$102 per week

FRONT COVER 1/4 PAGE AD (10”W X 3”H)(Horizontal)


3X MOS.(13 weeks)

6X MOS.(26 weeks)

12X MOS.(52 weeks)

NA $2250$520 per week

$2162$499 per week

$2080$480 per week

(RATES ARE PER MONTH)


RATE SHEET 2019/2020

1/4 PAGE VERTICAL (5”W X 6”H)

1/4 PAGE HORIZONTAL (10”W X 3”H)


3X MOS.(13 weeks)

6X MOS.(26 weeks)

12X MOS.(52 weeks)

$1096$274 per week

$936$216 per week

$780$180 per week

$650$150 per week


3X MOS.(13 weeks)

6X MOS.(26 weeks)

12X MOS.(52 weeks)

$1196$299 per week

$910$210 per week

$858$196 per week

$728$168 per week

1/2 PAGE VERTICAL (5”W X 12”H)

(RATES ARE PER MONTH)

(Only advertiser on page)



3X MOS.(13 weeks)

6X MOS.(26 weeks)

12X MOS.(52 weeks)

$1596$399 per week

$1391$321 per week

$1261$291 per week

$1196$276 per week

1/2 PAGE HORIZONTAL (10”W X 6”H)

FULL PAGE (10”W X 12”H)


3X MOS.(13 weeks)

6X MOS.(26 weeks)

12X MOS.(52 weeks)

$2096$524 per week

$1898$438 per week

$1742$402 per week

$1690$390 per week

FULL PAGE BACK COVER (10”W X 12”H) OPEN RATE

(Min. 4 weeks)3X MOS.

(13 weeks)6X MOS.

(26 weeks)12X MOS.(52 weeks)

$2106$486 per week

$2296$574 per week

$2080$480 per week

$1976$456 per week



3X MOS.(13 weeks)

6X MOS.(26 weeks)

12X MOS.(52 weeks)

$1339$309 per week

$1496$374 per week

$1196$276 per week

$1066$246 per week

RATE SHEET 2019/2020 (RATES ARE PER MONTH)

FULL PAGE INSIDE COVER (10”W X 12”H) OPEN RATE

(Min. 4 weeks)3X MOS.

(13 weeks)6X MOS.

(26 weeks)12X MOS.(52 weeks)

$2196$549 per week

$2067$477 per week

$1963$453 per week

$1833$423 per week

DOUBLE TRUCK PAGES (21”W X 12”H)


3X MOS.(13 weeks)

6X MOS.(26 weeks)

12X MOS.(52 weeks)

$3352$838 per week

$3172$732 per week

$3042$702 per week

$2912$672 per week


RATE SHEET 2019/2020 (RATES ARE PER MONTH)

ADDITIONALFEES STRUCTUREINSERT RATES


3X MOS.(13 weeks)

6X MOS.(26 weeks)

12X MOS.(52 weeks)

$440$110 per week

$351$81 per week

$312$72 per week

$260$60 per week

As low as $60 - Per 1000 per run (Ex: 10,000 = $600 a week)8.5”W x 11”H

GIF, JPG, SWF, PNG, FLASH. Max. file size: Up to 150 kb

ONLINE RATES AND SPECS

FILE TYPES:

Provide an active URL

*** Client provides video spots to run

URL LINK:

Right Side Banner Ad: (300 x 300) in pixels $95.00 per month Right Side Banner Ad: (300 x 600) in pixels $95.00 per month

Online Video: (30 sec spots)*** $350.00 per month (up to 5 minutes)*** $595.00 per month


OUR PUBLICATION

10,000 copies every week40,000 - 50,000 copies every month

23,500+ fans on Facebook5000 users reached every week

SOCIAL MEDIA:


CONTACT USIMAGEN MEDIA FLORIDA CORP.Tel. 239.444.4305Email: [email protected]


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