Group Members

ATIQ ISHAQ

KHALID IQBAL

ABDUR RAHIM

MUHAMMAD REHAN

IM|SCIENCES“Management Education with Public Spirit and. Market Dynamism”

INTRODUCTION

The IM|Sciences is the foremost business school at North West of Pakistan. It was established in 1999.

The Institute of Management Sciences, based in Peshawar, Khyber Pakhtunkhwa, is a young, innovative, and enterprising business school enroot to compete with the foremost management schools of the country.

The Institute is dedicated to its unique approach of providing management education based in cutting-edge research and comprehensive training.

Institute of management sciences, Peshawar, has been ranked as a 5th best business school of Pakistan by the HEC

CORE VALUES

Merit

Truth

Integrity

Humility

Creativity

Discipline

Tolerance

Excellence

MISSION

Our mission is to provide education and training for management leadership

in business and public sector in Pakistan.

We aspire to be the best business school in Pakistan and amongst the best in

the Asia.

It is our mission to establish links with renowned business schools in the

Pakistan and with business and public sector organization in Pakistan and to

try to introduce the knowledge, current and contemporary business culture

and work -

Vision Statement

To be the premier management institute of the region that systematically

combines education, training and research in its programs to prepare faculty

and students for diverse and challenging roles in a complex domestic and

global environment.

CAREER OPPORTUNITIES

The Institute offers a flexible curriculum, diversified and focused, to the

committed and highly motivated students who are willing to embrace change

and ready to experiment with new ideas and thought patterns, anxious to

assume leadership role in the corporate world of today and tomorrow.

TEACHING DEPARTMENTS

The Institute of Management Sciences (I M S) has six departments operating

under its umbrella, namely the Accounting and Finance, Economics,

Management, Marketing, Social Science, & Computer Studies.

These departments are headed by experienced and dedicated chairpersons

who are eminent in their fields.

The departments continuously assist the administration in their efforts to

develop their current faculty, and to expand to create diverse and competent

faculty pools, which make IM Sciences one of the most reputable institutions

in Pakistan today.

TASK ENVIRONMENT

Task Environment of an organization is the environment which directly affects

the organization from attaining business goals.

In brief, Task Environment is the set of conditions originating from suppliers,

distributors, customers, stock markets and competitors which directly affects

the organization from achieving its goals

The Task Environment is briefly defined by porter’s five forces and describe

all the factors of task environment

PORTER’S FIVE

FORCES

Porter’s forces was designed to assist in analyzing the forces of the

task environment that drive competition in an organization

These five elements shows us attractiveness of entering the

organization as well as the weak points that need defending/attack.

The institutional advantage concept is that non profit organization

typically lack real, direct competitors.” Even so, managers of

nonprofits look externally to find “comparators” both in the public

sector and in the nonprofit sector when they devise their strategies.

Here the focus seems to be on operational effectiveness in the IMS

organization.

INTENSITY OF RIVALRY

Rivalry occurs because one or more competitors either feels the pressure or

sees the opportunity to improve its position.

Rivalry among existing competitors takes many forms like advertising

campaigns, and service improvements, changes to the distribution or other

means.

IMS follows the differentiation strategy and shows performance in everything

and compete with competitors and gives tough time to them.

THREAT OF NEW ENTRANTS

Porter argues that new entrants “bring new capacity” and “often substantial

resources.”

For nonprofit or institutional organizations like imsciences have threat of new

entrants like many business school are running in Pakistan like Lahore

institute of management sciences, Lahore school of Economics etc. which are

growing very well

IMS should keep eye on its competitors and apply differentiation strategy to

show performance and increase its efficiency.

Threat of Substitutes

According to Porter, “all firms in an industry are competing, in a broad sense,

with industries and consumers producing substitute products or services.”

He argues that, “identifying substitute products is a matter of searching for

other products or services that can perform the same function to

differentiate from its substitutes”

IMS has facing a lot of challenges because of its substitutes like iqra, szabist,

NCBA&E etc. because they are providing same services etc.

IMS applying different such a strategies which gives him strength to compete

along its substitutes.

POWER OF BUYER

In IMS buyer are those who acquires the organization services and resources

which are almost their students.

As IMS follows differentiation strategy and create such a environment in

which customers have low bargaining power and they only compromise on

quality of education which they perform very well.

Similarly IMS have very low student fees as compared to its competitors and

gives a quality education through which it influence the environment. This

strategy is an opportunity for IMS.

POWER OF SUPPLIERS

IMS secures the reliable inputs resources and often refers to have many

similar suppliers to decrease the bargaining power of suppliers

Institutions of education affiliated with organizations supply professionally

trained leaders and resources for continuing education.

Colleagues in professional associations related to leadership and service

influence each other by exposing each other to new methods for strategic

planning

IMS have a good relation with its suppliers of each supplies to encourage them

and as a result it influence the efficiency of organization.

PEST ANALYSIS

P - POLITICAL FACTORS

What role the government plays in your industry?

E - ECONOMIC FACTORS

What is the state of economy on both a local and national level?

S - SOCIAL FACTORS

What the relevant changes in matters like lifestyle trends, demographics, consumer attitudes, buying patterns and opinions?

T - TECHNOLOGICAL FACTORSWhat is the impact of changing technological trends on your industry?

Political Factors

Main political factor for IM|S is HEC .

HEC is a regulator for all educational institute also for IMS,

IMS have to follow rule and regulation under HEC

IMS have to accept HEC modification in curriculum , courses and

credit hours.

Main advantage for IMS is of independent selection of staff on

merit basis by the institution director.

No bribe and approach system in IMS.

Economics Factors

Government is the main funding source which financially support

IMS as it’s a public institute.

Student Fee is also a source of finance which control

administration expense.

IMS have also their side businesses like ORIC ,HRDC , CPPR , CDC ,

EDC and land business etc.

Foreign funding like US AID and UNO also a economic factor.

Sociocultural Factors

One of the major demerit of IMS is its location in Peshawar.

Inside envoirment is pleasant but external envoirment is narrow.

Religious sage which are against the Female and Co-education

influence negatively.

Actually IMS is fighting war on terror promoting positively peoples

mind.

Technological Factors

Advanced computer systems and different software installation

Multimedia projectors in classes

E-library for students

CCTV cameras for security reasons

S - Strengths focus on the things that we do WELL as a department.

W - Weaknesses focus on the things we do that we need to IMPOVE.

O - Opportunities can create conditions that offer the potential for us to

expand our strengths.

T - Threats may present barriers to create conditions that are our

weaknesses.

SWOT ANALYSIS

A tool that identifies the strengths, weaknesses, opportunities and threats of

an organization.

Specifically, SWOT is a basic, straightforward model that assesses what an

organization can and cannot do.

The method of SWOT analysis is to take the information from an

environmental analysis.

SWOT ANALYSIS OF

IM|SCIENCES

Strength

Experienced staff

Well qualified teaching staff

Well Discipline in all field

Excellent Management

Good environment

Research projects

Team works

Well-designed course work

Weakness

Lack of professional programs

More creativity required

Strictness

Lack of hostel facility

Lack of sports infrastructure

Opportunities

Growing demand for graduates

Very large enrollment of students

It covers the whole province

Computer applications

Full fill the society demand

Technological advancement

Demographic opportunities

Threat

Political interference

Noisy external environment

Competitive environment

Security problem

State budget crisis

Development of other universities in the area