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Company Overview

The company was formed with a view of bringing together individuals with diverse talents in various fields who had already been working together informally. The company directors are:Charles M. Njue – Renowned Skin Consultant & MarketerRenson Mwenda – Experienced in Supply & LogisticsPatrick G. Gicheha – IT Expert & Adept Graphic Designer

Mission Statement

, orchestrates and delivers tailored, comprehensive marketing services for a total marketing solution all through the supply chain.

Services OfferedSkin ConsultationsProcurementLinking

Manufacturers to Distributors

Linking Distributors to Retailers

Linking Retailers to

UsersOnline SalesSocial Media

PromotionsSales Training

FacilitationShop Layout &

Design

Sales & Marketing Strategies

Identified Market Gaps

• No marketing strategy• No time to implement – too busy running a business• No resources allocated – sales and product

development come first• No in-house marketing resources• No time to coordinate marketing programs

Why ?

• You have an urgent need for marketing support• You are ready to take over the market and need help

getting started• You need to update your sales and marketing collateral• You need a marketing team with experience in the

market • You are ready to take your business to the next level

Existing ClientelePharmaPlus PharmaciesAVA Pharmacy LtdLaura Sim’sMayCols CosmeticsPolkaDot Gift ShopBeauty Formulas

Proposed Activities

Three Beauty Talks Golf/Country Club Setting Exclusive, High Profile Guest List RSVP Only Events Very High Profile Speakers

Proposed Activities

Four Open Consultations

Activities run throughout a weekend

General Invite Events In-store Events High Brand Visibility - In The Entire Mall and In

The Store Sales Opportunity Open Social Media Invitation

In-store Branding• Exterior Light Boxes• Back to Wall Units Branding• Customized Brand Fittings• Sales Counter Branding

• Standees and Banners• Packing Bags• T-Shirts• Fliers

• Shelf Talkers

Sales Training• Sales Cycle

• Client Loyalty

• Product Knowledge

• Sales Reporting

• Inventory Management

• Merchandising

• Reorder Levels

Promos and Offers• Raffles• Competitions• Tag on Promos

• “Buy x Get x Free” Promos

Retail Partners Social Media PlacementPlacement On Retailer Partners Social Media Pages

Direct end user communicationPeriodical brand communication through the loyalty program and client Whatsapp groups

Contact Information

www.ikonsultafrica.com consult@ikonsultafrica.com +254 710 363 987 Ikonsult @iKonsult_Africa +254 710 363 987 @iKonsult_Africa