IKEA Invades America

Presented by

Doris, Fis, & Sehrish

HISTORY REVIEW(15)

PROBLEMS & SOLUTIONS (20)

USA MARKET(20)

Agenda for Tonight’s Meeting

Mission: Expansion to 50 Stores in the USA

Timeline  for  history  of  IKEA  

The first IKEA

Furniture catalogue is published

IKEA flagship store in

Stockholm is opened

What’s  it  like?  

New  Ideas!  

When the U.S. gets flat-packed!

U.S. Furniture Market

Perceptual map of the industry High

Quality

Low Quality

Low Price

High Price

Needs of Consumer in USA

What’s the issue?

How  did  IKEA  tackle  it?      

Hi,

‘Lamp’  by  Spike  Jonz    

Slow Idea or fast?

What is IKEA experience

like?

What is the brand

association for IKEA?

What  are  the  brand  differen>ators  for  IKEA?  

What  would  you  add?  

Attributes Timeless ?

& Timely ?

 What is IKEA’s positioning?

IKEA NOW

• What brand attributes you think should be retained?

• What brand attributes you think should be changed?

Is  it  an  efficient  and  effec>ve  goal  to  have?    

IKEA NOW

NOW  on  IKEA  USA  

   

NOW  on  IKEA  USA  

   

THANK YOU FOR YOUR VALUABLE

SUGGESTIONS!