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23rd August 2010

1. Is this the future of advertising??

I came across a sellsumer example in Singapore that offers a different twist. Through a new carvertising campaign from

local shopping magazine Chic and Chevron's Caltex gas brand, Singapore drivers can earn SGD 50 worth of gas.Consumers begin by registering their car with the

GottaGetGas site, including license plate, model, colour and type of gas used. If selected, they're then invited to get an advertiser-provided decal affixed to their car at the nearest Caltex station. In exchange, they're rewarded with a SGD 50

GottaGetGas card, which can be used to buy gas at any Singapore Caltex station.

Consumers are clearly motivated by cash, but a brand-sponsored reward like gas could be just as compelling while

providing benefits for yet another partner in the equation. For the magazine, meanwhile, it's a nice way to connect with

readers while expanding advertisers' options.

1. Gas in exchange for advertising

2. The Expendables on Youtube

6 million views of sly stallone interview get awareness of the expendables movie up in advance of release date. Clever pr move!

2. The Expendables on You Tube

3. Translating business jargon to english

Clever google style website that allows employees to vent about the amount of

business speak there is out there. Interesting how many of these we use on a daily basis: ‘Brainchild’, ‘Think outside the

box’ etc

3. Unsuckit.com

4. The last Exorcism Chat Roulette

Although the hype is gone some brands are still using Chatroulette and it’s random nature to connect with people online

4. The last Exorcism Chat Roulette

5. Coke village in israel

the guys over in Israel have devolved an innovative experiential event for Coca Cola Israel that synced everyone who participated,

live with their friends on Facebook.The Coca Cola Village is a special summer experiential event

in Israel, in 2010, they decided to run the event through Facebook, with teenagers needing to collect 10 Coca Cola caps each, gather eight friends who did the same and then register online through

Facebook to gain exclusive entry. When they got to the Coca Cola Village, they were asked to setup a special wrist band that

would securely hold their Facebook login / password to swipe when starting each activity.

Every time you swiped, it instantly updated your status with what you were doing at the event, keeping your friends up to date in real time. Plus, the wrist band also allowed for automatic tagging of all

the photos taken at the Coca Cola Village. The event held 650 teenagers a day, and with the seamless Facebook integration, they generated 35,000+ posts every day for the three days totaling over

100,000 posts for the event!

5. Facebook experiental and coke