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26th April 2010

1. iPad innovation for cyclists

While we’ve been watching the thoughtful ways that folks have been adjusting to content and communication through

the iPad, groundbreaking devices always seem to create new uses beyond their original intentions.

Pittsburgh-based Maya has introduced the iPad Sprocket App and Pocket holder, a back-mounted sleeve and app that react to body movements to signal a biker’s navigational intentions to motorists. If you stop or slow down, a bold

“STOP” sign appears on the screen; lean right, a right turn arrow will appear.

The app could prove especially useful while night riding in urban environments, where hand signals can often go

unseen and the mass aura of lights overwhelming.

1.iPad Biking innovation

2. How u feelin? Childline tv ad

The aim of the ‘how u feelin?’ campaign was to raise awareness amongst children and young people of the ChildLine services, now available online as well as on the phone.

"With this ad, we wanted to grab young people's attention and show them that ChildLine can help them express how they are feeling, while the remix online application gives them the space to do this in a creative and interactive way," says Paul Silburn, Creative Partner at Saatchi & Saatchi.

For the TV ad, Paul Hartnoll from iconic British dance act Orbital worked in a collaborative partnership with director, Dennis Liu, who featured in this year’s Saatchi & Saatchi New Directors’ Showcase at the Cannes Lions International Advertising Festival.

The TV spot is an atmospheric film, which captures the complicated world of young people’s emotions. The film features projections of children and young people giving one word answers to the question ‘how u feelin?’. The projections appear on a tunnel of walls and stairwells in time to Hartnoll’s completely unique soundtrack, produced using only the children’s answers and sounds. The ad finishes asking the question ‘how u feelin?’ and giving the ChildLine telephone number and url www.childline.org.uk, showing young people how to access ChildLine services.

2. How u Feelin?

3. Alice in iPad

Walt Disney Pictures have been quick to create applications that for the ever-popular iPad.  The

Alice in Wonderland application is a virtual storeybook where users can manipulate the characters by

moving the iPad.

3. Alice in Wonderland Ap

4. old spice – the man your man could smell like

5. Doritos King of Ads….

Make an ad make a fortune…Doritos are running a make an ad make a fortune

campaign…winner gets ad aired during the final of the world cup and £200k sterling.

Tone is funny and big budgets not necessary…

Have a look at a few examples…Irish entries encouraged!

www.doritos.kingofads.co.uk

5. Doritos get the public involved